WeQ Launches Influencer Agency, Backing up Influencers with Analytics

Global mobile advertising firm WeQ announced on Tuesday that it’s launching an agency dedicated to influencers, aiming to pair the analytical power of a broader ad tech firm with the new possibilities for branding offered by the influencer sector of the digital marketing industry.

“Influencer marketing is booming with a projected $10 billion to be invested in endorsed ads in 2019,” the company stated in a press release Tuesday morning. “What sets WeQ INFLUENCERS apart is that on top of branding, they also focus on tracking, attribution and KPI-driven results, to offer high-impact results that will reach 100 million highly-targeted users in 2019.”

Co-founders Elena Kutsopal and Olga Wese will take the helm of the nascent agency. The two boast wide-ranging experience in digital marketing, gaming, and the management of influencer and mobile campaigns specifically.

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Joe Zappa is the Managing Editor of Street Fight. He joined Street Fight as a contributing writer in 2015, has compiled the daily newsletter since 2016, and has spearheaded the newsroom's editorial operations since 2018. Follow him on Twitter @joe_zappa, and shoot him an email at jzappa@streetfightmag.com.

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