The Influence of Reviews on Conversion

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Can the influence of reviews be quantified? This is one of the questions addressed by SOCi’s new State of Google Reviews report. The report examines the Google profiles of approximately 31,000 chain and franchise businesses, who together earned 4.9 million reviews from January 2015 to July 2022. 

How Small Businesses Can Prepare for the 2023 Marketing Landscape

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The best way for small business marketers to keep their brand relevant with their desired customer segment and target audience is to acknowledge shifts in industry trends and adjust to them. To help guide what this may look like, here are a few predictions on marketing trends in 2023.

What Marketers Can Learn from Black Friday

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A possible recession isn’t freezing consumer spending — but it is pushing consumers toward discounts. That’s the takeaway from the signature bellwethers for holiday shopping, Black Friday and Cyber Monday, which saw strong activity levels according to initial figures from Adobe Analytics.

SafeGuard Privacy Raises $7M to Automate Data Privacy Compliance

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SafeGuard Privacy, a SaaS platform that automates data privacy regulation compliance, raised $7 million to fuel its mission to simplify increasingly complex privacy regulations.

4 Common Dynamic Pricing Myths Debunked

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With so much at stake, why aren’t more retailers relying on dynamic pricing? Some retailers are hesitant to implement this AI-driven solution because they misunderstand the technology and how it impacts the retailer’s control and the customer’s shopping experience. 

How Brands Can Navigate the Economic Downturn

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Brands can make the most of their ad dollars during the downturn by leaning into point-of-purchase activations, switching to cost-effective channels, and investing in creative.

Google Pushes Maps in a More Visual Direction

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Google has been making search more visual for years. One step in this direction was making photos more prominent in search results. Now, Google is making Live View more searchable (it is Google, after all).

How Co-op Advertising is Fueling Localized Marketing Programs 

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Russ Mann, vice president of marketing at the Advertising Checking Bureau, checked in with Street Fight to discuss the state of multi-location marketing and the role co-op advertising has to play in the space.

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Retailers Bet on Digital Twin Technology

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Digital twin technology creates virtual models designed to reflect both online and physical systems, and it has captured the attention of the retail market.

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How the Kroger-Albertsons Merger Would Affect Retail Media

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If the Kroger-Albertsons merger ultimately goes through, it would create not just a new supermarket giant but a giant retail media network.  

Brands Leveraging Affiliate Channel to Move Retail Inventory

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With consumers expecting discounts this season, here’s how brands can leverage affiliate partners to effectively move inventory and make sales.

Yelp’s Spotlight Ads Help National Brands at a Local Level

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A new ad product from Yelp is helping national and regional brands connect with consumers at the local level. 

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Local SEO Strategy: 4 Tips Every Agency Needs to Know

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To captivate the shoppers who are most likely to buy—that is, the consumers in your client’s local market—you need a strategy that gets your client to the top of local search results. Here’s why local SEO matters and how to build an effective local SEO strategy for your clients.

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Lowe’s Joins Brand Marketers Embracing TikTok’s Influence

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TikTok’s influence has been felt throughout 2022, but it’s about to get even harder to ignore this holiday season. 

Brand Shoppability Comes to YouTube Shorts

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We can add one more channel to the list of shoppable apps: YouTube Shorts. The YouTube feature that’s meant to compete with TikTok for short-form video has announced that it will integrate shoppable content and affiliate revenue. This comes as it tries to attract creators and counteract revenue declines.

Black Friday YOY Retail Sales Expected to Jump

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While it’s not too late to roll out a Black Friday promotion, the clock is ticking. Experts say now is the time to experiment with discounts and deals designed to win over consumers amid rising inflation and changing consumer habits. 

VOD Ad-Supported Adoption Predicted by Kantar – 2023

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According to the Media Trends and Predictions 2023 report, released Wednesday by the media analytics and brand consulting firm Kantar, ad-supported models may be the solution to inflation concerns within the media industry.

Marketers Are Changing How They Think About OOH — Here’s Why

Location data is increasingly being used to help retailers target outdoor ads to specific groups of consumers, while the ability to combine artificial intelligence with advanced techniques like travel pattern analysis is giving brands an even better understanding of customer routes.

Retailers Grapple with Decreased Loyalty from Omnichannel Shoppers

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Sixty-nine percent of consumers say they expect a consistent cross-channel customer experience. And that’s just the beginning.

Report: Black Friday Is Back — With a Vengeance

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According to the findings of a new consumer survey commissioned by UserTesting and conducted by the market research company OnePoll, 43% of shoppers say they miss the frenzy of in-store Black Friday shopping and 42% say in-store shopping is more important now than pre-pandemic.