Concrete Steps to Prepare for a Cookieless Future

The biggest change for digital marketers who’ve grown comfortable with cookies is realizing that the future may not be near as turnkey and automated as it is now. Executing campaigns without cookies will require more hands-on strategizing and monitoring of campaigns, and it will force marketers to be proactive when it comes to culling third-party data providers and ad-tech partners that rely too heavily on cookies for their data and analytics.

Leadferno Launches to Power the Front End of Five-Star Customer Experiences

When Aaron Weiche, CEO and co-founder of Leadferno, started his previous company GatherUp, the goal was to help businesses organize data on customer experiences and boost their reputations. Now, Weiche is onto his next venture, which aims to set up the communications infrastructure that will help businesses kick off those five-star customer experiences.

Local Newsletters Are Good for Covid Information — And Marketing

Publishers are taking advantage of localized media to disseminate Covid information. Those same geo-targeted messages can provide effective audiences for marketers, says Kerel Cooper, CMO at email marketing platform LiveIntent. He elaborated on that view in a Q&A with Street Fight.

Innovation Brief: Facebook, Zoom & Delivery Robots

On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Facebook’s latest ad reforms, Zoom’s ‘Focus Mode,’ and delivery robots going to college.

Why Social Data is More Valuable than Ever

Sav Khetan, Head of Product Strategy at Tealium, checked in with Street Fight to discuss why the data on social platforms is more valuable than ever, how advertisers can navigate privacy changes, and how customer data platforms can help.

LBMA: Groupon and Booksy Partner on Salon Appointments

In this episode of Location Weekly, the Location-Based Marketing Association covers Groupon and Booksy partnering on salon appointments, the Nike Store in Seoul tying real-time data to DOOH, Kroger teaming with Kitchen United on ghost kitchens, and Bluedot pursuing gamification with real-world AR.

Is Snap Building a Local Discovery Engine?

Snap wants to compete with Google Maps as a local search and discovery engine. That’s a tall order, but Snap could have an edge in socially-fueled map results. As often, it’s all about the data.

Why Audio Out-Of-Home Is Attracting Brand Marketers

“Between Covid-19 altering consumer buying behaviors and accelerating the growth of e-commerce, specifically in retail media, consumers have higher expectations than ever when it comes to customer experience,” Vibenomics CSO Paul Brenner says. “Implementing AOOH into retail media plans allows retailers to deliver a personalized, one-to-few shopping experience consumers now expect.”

How to Use Location-Based Marketing to Drive Conversions

On a very basic level, location-based marketing allows businesses to target consumers by monitoring their geographic location. In this article, we dive deeper into the technological aspects and achievements of location-based marketing. Keep reading for all the information those in the tech industry should know about location-based marketing.

MOLOCO Secures $150m in Series C Funding

The mobile app marketing company MOLOCO announced that it had raised $150 million in Series C funding. Tiger Global Management led the round.

A Privacy-First Approach to Personalization

As privacy laws continue to gain global traction, now is the time for marketers and brands to revamp their data practices and put the “person” back into personalization. To regain consumer trust, today’s brands need to embrace a privacy-first mindset and adopt transparent data collection practices.

consumer trends retail

Retailers Implement Hybrid Shopping Experiences to Adapt to Covid Disruption

The so-called “buy and return loop” that stores faced during the height of the pandemic is back, and it’s a major burden for fashion retailers across the country. According to Britt Mills, senior director of customer experience at the digital consultancy Mobiquity, more shoppers are being forced to skip the dressing room due to in-store safety protocols, and since they can’t try on items, that leads to a higher likelihood of returns.

back-to-school kids

Retailers on Edge as Delta Variant Spreads

School supplies and backpacks should be flying off the shelves right now, but growing concerns over the Covid-19 Delta variant are prompting more families to hold off on back-to-school shopping and make essential purchases online.

3 Benefits of Scenario-Based Innovation

Scenario-based innovation takes mega trends and industry-specific trends and translates them into future scenarios. These scenarios define future states – for example, over the next five to eight years – to identify potential long-term ideas. Those ideas are then typically used to create a concrete business model and a tangible action plan.

Why Content Is Replacing Clicks as the Cornerstone of Digital Marketing

While the click-oriented advertising model is not going away and has its place, it is becoming more complicated with the influx of privacy changes that make targeting and measurement harder. As a result, VRTCAL Founder and President Todd Wooten makes the argument that content is king again.

LBMA: Walmart Licenses Delivery Tech

In this episode of Location Weekly, the Location-Based Marketing Association covers Digital Envoy acquiring X-Mode, Walmart making its delivery tech available to other retailers, IZEA and Place IQ partnering on influencer marketing campaigns, and TikTok using OOH to help unsigned artists.

Innovation Brief: TikTok, NBC & Roku

On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at TikTok Stories, NBC’s Olympics viewership, and Roku’s new originals play.

Expert Roundup: Google Delayed Cookies’ Death, But It’s Still Time to Embrace Privacy

Google said it would not nix the third-party cookie until 2023. But these business leaders argue it’s still time for marketers to embrace tracking alternatives.

Back to School 2021: Supply Chain Shortages and High Demand

Preparing for back-to-school shopping this year, retailers faced a tremendous challenge: anticipating consumer needs at a time when Covid case numbers are shifting month to month and the conditions of in-person learning remain unclear. Add supply chain squeezes and rising consumer expectations, and BTS, which is supposed to be among many retailers’ best seasonal events, risks proving disastrous.

App Marketing Guide For Startups And Small Businesses Launching A New App

Marketing your idea for a new app is the key to understanding how it will be welcomed by users. By gathering information, you can further develop your idea so that by the time you launch, you’ll know you’re creating an app more likely to work.