How Americans Shop Today
All industries—apparel, grocery, electronics—are affected differently by the move to e-commerce, and consumers are turning to new options, including social marketplaces, disrupting what we typically think of as digital shopping. Here are some insights on major market changes, including the key to Amazon’s dominance, the industries flouting the turn to e-commerce, and a curious preference among millennials, from a recent survey of 1,000 consumers by Signs.com.
Street Fight Daily: Google Is Becoming the Web’s Transaction Layer, Cedato Releases Video Ad Tech for GDPR Era
TOP STORIES… Google’s Path to Becoming the Transaction Layer of the Web… Cedato Releases Contextual Programmatic Video Targeting Tool For the Post-GDPR Era… Google’s Grand Plan to Make AI Accessible to Developers and Businesses…
Groupon Reportedly Puts Itself on the Market
Groupon, the early pioneer in local deals that was once valued at as much as $16 billion, is on an avid hunt for a buyer, Recode reported this weekend. Executives and banking representatives at Groupon have reportedly been pursuing potential targets.
Street Fight Daily: Groupon Puts Itself on the Market, Google Demoting All Slow Sites
The latest in local and hot takes on tech & marketing… Groupon Reportedly Puts Itself on the Market… Google Speed Update Is Now Being Released to All Users… Some of London’s Top Retailers Call for a Sales Tax on ‘Largely Online’ Rivals…
Brand-building Expert Norty Cohen to Marketers: Consumer Engagement Is Key
Cohen’s message is that the old ways of trying to connect via TV and other media just aren’t as effective as they used to be. What you need now is to make a connection with the potential consumer of your product or service. And the person who now has a relationship with the brand can then help spread the message via word of mouth.
Street Fight Daily: Verizon Seeks Massive Data Deal, Yelp’s Google Grudge
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Is DexYP the Consolidator That Local Has Been Waiting for?… Verizon’s Plan to Challenge Google and Facebook is Fraught with Challenges… Yelp’s Six-Year Grudge Against Google…
Street Culture: Taking Estimote’s ‘No Barriers’ Culture Literally
The company’s mission is to build a new operating system for the physical world, and to get there the team needs zero bullshit. Culture is far too important to leave to chance, says John Cieslik-Bridgen, Estimote’s VP of culture. But it’s also important to allow natural evolution.
The In-Between Stage for Startups: Visions of Growth and the Value of Pivots
The stages of business growth may have no end point, but the opportunities that lie within them are more abstract than they seem. Moz CEO Sarah Bird says that Jeff Bezos’ well-known assertion that it will always be “day one” at Amazon resonates with her, but that financials can cloud the view of that goal.
Street Fight Daily: Groupon Acquires LivingSocial, Businesses Use Ride-Sharing to Create Revenue
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon is Buying LivingSocial, Plans to Downsize Business to 15 Markets from 27… Snaplytics Debuts Snapchat Revenue Measurement Tool to Inform Brand Marketing… Google Voice Search Comparison Shops on Mobile, Creating Audio Ad Opportunity…
Ibotta Announces In-App Purchasing Capability, Partnerships with Button, Jet, DoorDash
Ibotta announced new partnerships and technological capabilities on Wednesday, powered by a partnership with deep-linking software-producer Button, that its co-founder and CEO, Bryan Leach, hopes will make it the “front door” for in-app mobile commerce. Up until now, Ibotta, based in Denver and launched in 2012, has offered its users cash back on offline purchases […]
Street Fight Daily: Facebook Profits Skyrocket, Gannett Expansion Faces Ad Difficulties
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Profit Nearly Triples on Mobile Ad Sales and New Users… Gannett’s Expansion Strategy Runs Into Bad News on the Ad Front… How Businesses Creating New Website Platforms Can Optimize for Search…
FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’
FiveStars co-founder and CEO Victor Ho, who will be a speaker at Street Fight Summit West next week, caught up with us recently to talk about the efficiency of retention marketing, the shift from daily deals to digital loyalty programs, and what analyzing the trove of SMB consumer data can potentially yield.
Street Fight Daily: Google Maps to Feature Local Ads, Foursquare’s Restaurants Bot
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Will Feature Local Search Ads for Businesses… PlaceIQ Releases Location Data Accuracy Study, Debuts ‘Dynamic Distancing’ Tech… Foursquare Just Quietly Released a Bot for Finding Restaurants…
5 Platforms to Quickly Sell Overstocked Items
When brick-and-mortar businesses have a surplus of inventory, they have a few options. For local merchants, deal-posting sites that use hyperlocal technology to target nearby consumers in real-time are becoming a popular solution.
Street Fight Daily: Uber Taking Bids for Its Cloud Business, Google Launches Local News Tag
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Launches Local Source Tag to Help You See More Local News… Amazon to Launch a Blue Apron-Like Recipe Delivery Service This Fall… Microsoft, Google, and Amazon Might Be Going to War Over Uber’s Cloud Business…
Street Fight Daily: Groupon Sells Off Breadcrumb to Upserve, Google My Business API Updated
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Just Sold its Restaurant Software Business to Upserve… Google Updates the Google My Business API to Version 3.0… Uber and Lyft Threaten to Leave Austin After Prop 1 Loss…
Street Fight Daily: Comcast-backed Firm Bets $250M on Groupon, OOH Advertising’s ‘Renaissance’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Comcast-Backed Firm Makes $250 Million Investment in Groupon (Bloomberg)… Technology Fuels Renaissance in Out-of-Home Advertising (AdAge)… Does Google Stand a Chance Against Facebook in Mobile Display? (Marketing Land)…
Street Fight Daily: Groupon’s New Merchant App, Google Announces ‘Analytics 360’ Ad Products
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Launches New Merchant App That Puts the Daily Deal Front and Center (TechCrunch)… Google Introduces Products That Will Sharpen Its Ad Focus (New York Times)… Yelp’s Founder Once Thought No One Would Want to Post Opinions on the Internet (Chicago Tribune)…
Street Fight Daily: Pinterest Opens Ad Platform to SMBs, Thumbtack Sees $1B in Local Services Spending
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Fully Opens Its Ad Spigot to Every Small and Medium-Sized Advertiser (Adweek)… $1B in Local Services Spending Runs Through Thumbtack (LSA Insider)… Facebook ‘Amazed by Volume of Valueless Inventory,’ Abandons New Ad Buying Platform (AdAge)…
LBMA Podcast: Thinknear, Facebook & Nike, Groupon Buys Vouchercloud
On this week’s edition of the Location-Based Marketing Association podcast: Thinknear, Facebook + Nike, Groupon buys Vouchercloud, Clear Channel launches RADARView, Oscar Meyer’s Bacoin, Coca-Cola teams up with Cargo.