Street Fight Daily: Voice Disrupts Local News Delivery, Grocers Partner with Meal Kits
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Listen Up! Voice Makes Itself Heard in Delivery of Local News… As Grocery Shopping Evolves, Supermarkets Partner with Meal Kit Services… Apple’s App Store Privacy Crackdown May Hurt Facebook’s Onavo…
Heard on the Street, Episode 5: Bringing Apple-like Quality Standards to Local Ads, with Lynn Tornabene
What do you learn from going through two major tech acquisitions? It’s all about having a firm strategy, says Affinity X CMO Lynn Tornabene, our latest guest on Heard on the Street. In Tornabene’s varied career leading projects at top tech firms, M&A lightning struck twice—at DoubleClick (acquired by Google), then Quattro Wireless (acquired by Apple).
Street Fight Daily: Google Expands Into Fresh Food Marketing, Snap Expands Commerce for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Enters Deal with Carrefour to Sell Food Online in France… Snap Expands Commerce for Brands Within Stories… Report: Social Attracting Most Widespread Investment from Advertisers, Topping Search…
Street Fight Daily: Marketers Look for Data Beyond Duopoly, GDPR Spawns a Need for Innovation
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Concerns Grow Over Facebook, Google Duopoly as Marketers Prioritize Data Transparency… GDPR Panic May Spur Innovation in Data and AI… Native Mobile Video Ads 15 to 20 Seconds Long Show Highest Rates of Engagement…
#SFSNYC: Making Conversational Interfaces the Frontline for Customer Interaction
The development of conversational language to interact with chatbots, digital assistants, smart devices, and other machines is changing the ways consumers make use of such platforms to find the information and services they want—and this change is only going to get more important for brands and local businesses to address.
Street Fight Daily: Local Merchants Unfazed by Facebook Controversy, Consumers Apprehensive on Voice
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Most Local Merchants Unfazed by Facebook Controversies, Though Some Signs of Trouble… Report: Brands Abandoning Social Media Measurement… Microsoft’s GitHub Deal Marks Latest Shift from Windows…
Street Fight Daily: Programmatic Comes to Audio, Publishers See Increase in Direct Traffic
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoubleClick Bid Manager Opens Up Digital Audio Ad Buying Globally… In the Post-Facebook Era, Publishers See Rise in Direct Traffic… Mobile App Header Bidding Expands Monetization Opportunities for Publishers…
What Happens When Knowledge Panels Aren’t Actually Knowledgeable?
In the latest of their biweekly columns, David Mihm and Mike Blumenthal explore what they find to be a troubling practice on Google’s part: granting select platforms the power to insert themselves into a local business’ knowledge panel without any recourse for the business or verifying that the information is accurate.
Street Fight Daily: Facebook Adds Services to Marketplace, Sketchy Google Knowledge Panel Practices
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Marketplace Launches New Services Feature in Partnership with On-Demand Startups… A Fifth of Amazon Merchants Sell More Than $1 Million a Year, Double Last Year’s Share… How the Washington Post Is Building Its Tech Platform, Arc…
Listen Up! Voice Makes Itself Heard in Delivery of Local News
“Voice is still in its early innings, but Edison Research data on smart speakers shows that the top things people are calling for is news. That’s enough for me to know that the time to get moving on this is right now,” says Amplifi Media CEO Steve Goldstein.