Google Reviews Hit with Massive Spam Attempt

Google reviews, increasingly essential to the online search presence of brand and SMB brick-and-mortars alike, were hit by a massive spam attempt last week. At least 2 million fraudulent reviews were posted, according to ReviewFraud.org.

Street Fight Daily: A Test for Voice Search Readiness, Putting the Video Ad Boom into Numbers

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Synup Test Measures Voice Search Readiness for Brands… Video Swells to 25% of Digital US Ad Spend… TripAdvisor Debuts API with MomentFeed Partnership, Helping Brands Reach Hungry Travelers…

Now That We’ve Improved Media Transparency, Let’s Do the Same With Data

In order to be effective, marketers need to know how various segment options stack up and measure up in terms of accuracy. Just like with increasing viewability, the first step toward a fix in data quality is realizing and acknowledging the problem.

Street Fight Daily: Accuracy is King for Data Buyers, Google’s Earnings Make a $5 Billion Fine Look Silly

DATA, DOLLARS, DISASTER… Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data… Surprise? Google Beats Expectations, Driven by Mobile and Cloud Services… Black Monday: Tronc Axes Half the New York Daily News Staff…

TripleLift Partners with White Ops to Fight Ad Fraud

Native advertising platform TripleLift announced last week that it is partnering with White Ops to prevent fraudulent traffic on its platform. The move marks the first time a native exchange has offered pre-bid fraud prevention across its entire inventory.

Report: CMOs Overwhelmed By Cost of Mobile Ad Fraud

According to a new, mobile ad fraud has become an accepted part of doing business, with 69% of marketers citing that at least 20% of their budgets are being exposed to fraud on the mobile web.

Street Fight Daily: Apple Plans iBeacon Expansion, Airbnb Tests Conceirge

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyApple’s Latest Offering Explores the Great Indoors (Wall Street Journal)… Airbnb Testing In-App Concierge Feature That Connects You With Real People at Your Destination (TheNextWeb)… Nokia Here Buys Desti to Build Personalized, Contextual Maps (GigaOm)…

Street Fight Daily: Square Reportedly Postpones IPO, Apple Brings iOS to the Car

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySquare IPO Postponed Indefinitely (Fox Business)… Apple to Bring iPhone Software to Cars (Wall Street Journal)… Google ‘Map Jacking’ is Rampant, a Threat to Public Safety (Komo News)…