5 Questions Brands Must Ask Their Agency About Location Data

Advertisers are unknowingly wasting 30 to 50%, and as much as 80%, of their location-based targeting spend on inaccurate, poor-quality data, some of which is fraudulent. They are being told by their partners that “everything is fine,” but the answers to a few questions could reveal a very different story.

Here are five questions brand managers should be asking their agency partners about location data. The answers will help vet the quality of the data you are purchasing.