Street Fight Daily: Accuracy is King for Data Buyers, Google’s Earnings Make a $5 Billion Fine Look Silly

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DATA, DOLLARS, DISASTER… Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data… Surprise? Google Beats Expectations, Driven by Mobile and Cloud Services… Black Monday: Tronc Axes Half the New York Daily News Staff…

TripleLift Partners with White Ops to Fight Ad Fraud

TripleLift Partners with White Ops to Fight Ad Fraud

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Native advertising platform TripleLift announced last week that it is partnering with White Ops to prevent fraudulent traffic on its platform. The move marks the first time a native exchange has offered pre-bid fraud prevention across its entire inventory.

Report: CMOs Overwhelmed By Cost of Mobile Ad Fraud

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According to a new, mobile ad fraud has become an accepted part of doing business, with 69% of marketers citing that at least 20% of their budgets are being exposed to fraud on the mobile web.

Street Fight Daily: Apple Plans iBeacon Expansion, Airbnb Tests Conceirge

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyApple’s Latest Offering Explores the Great Indoors (Wall Street Journal)… Airbnb Testing In-App Concierge Feature That Connects You With Real People at Your Destination (TheNextWeb)… Nokia Here Buys Desti to Build Personalized, Contextual Maps (GigaOm)…

Street Fight Daily: Square Reportedly Postpones IPO, Apple Brings iOS to the Car

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySquare IPO Postponed Indefinitely (Fox Business)… Apple to Bring iPhone Software to Cars (Wall Street Journal)… Google ‘Map Jacking’ is Rampant, a Threat to Public Safety (Komo News)…