Street Fight Daily: Google Maps to Feature Local Ads, Foursquare’s Restaurants Bot
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Will Feature Local Search Ads for Businesses… PlaceIQ Releases Location Data Accuracy Study, Debuts ‘Dynamic Distancing’ Tech… Foursquare Just Quietly Released a Bot for Finding Restaurants…
Street Fight Daily: Uber Taking Bids for Its Cloud Business, Google Launches Local News Tag
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Launches Local Source Tag to Help You See More Local News… Amazon to Launch a Blue Apron-Like Recipe Delivery Service This Fall… Microsoft, Google, and Amazon Might Be Going to War Over Uber’s Cloud Business…
Street Fight Daily: Search Engine Jelly Relaunches, How Foursquare Predicted Chipotle’s Sales Drop
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Relaunch, Jelly Makes Another Run at Q&A-Style ‘Social Search’ (Search Engine Land)… How Foursquare Knew Before Almost Anyone How Bad Things Were for Chipotle (Washington Post)… Google Is Reportedly Building an All-in-One Travel App Called Trips (The Next Web)…
Street Fight Daily: In-Depth Look at Restaurant Tech, Consumers Getting Ads Through FB Messenger
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Restaurant OS (TechCrunch)… You Could Get Facebook Messenger Spam from Any Website You Visit (Business Insider)… Will Readers Pay for Local News? A Digital Startup in Tulsa Bets That They Will (Columbia Journalism Review)…
Street Fight Daily: Local News Publishers Form Ad Company, Google Still Betting on Beacons
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 4 of the Biggest Media Publishers in the U.S. Form an Advertising Company (Business Insider)… Google May Have Found a Way to Make the Real-World Web Work (Wired)… Apple Pursues New Search Features for a Crowded App Store (Bloomberg)…
Street Fight Daily: Verizon and Google’s Yahoo Bids, Foursquare President on Data Accuracy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon to Proceed With Yahoo Bid, Google Weighs Offer (Bloomberg)… The Right Questions to Ask About Location Data Accuracy (eMarketer)… Facebook Is Testing Weather Alerts on Mobile (The Next Web)…
Street Fight Daily: Apple Pay Coming to Mobile Web, DoorDash Moves Into Yelp Territory
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Pay Moving to the Mobile Web, Could Give Big Boost to Mcommerce (Marketing Land)… DoorDash Takes On Yelp, Offers ‘Objective’ Restaurant Quality Scores (VentureBeat)… Microsoft Tells Possible Yahoo Buyers It Would Consider Backing Bids With Big Bucks (Recode)…
Foursquare’s Attribution Solution a Step in the Right Direction, but Still Leaves Gaps for Marketers
Foursquare—the location-based social network that now calls itself a “location intelligence” company—recently stepped into the analytics business. The company’s entree is a product called Attribution Powered by Foursquare that is intended to help brands measure how media impacts foot traffic in brick-and-mortar locations. To fuel this intelligence, the company pulls data from a panel of […]
Street Fight Daily: DoorDash Raises $127 Million, Billy Penn to Expand Its Local News Model
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoorDash Raises $127 Million in ‘Down’ Round (Wall Street Journal)… Can the Billy Penn Model for Local News Work Beyond Philadelphia? We’re About to Find Out (Poynter)… Yahoo Ad Revenue to Drop Nearly 14% This Year (eMarketer)…
Street Fight Daily: The Longevity of Online Grocery Delivery, How Foursquare is Winning SXSW
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Is Online Grocery Actually the Future? (Business Insider)… The Winner of This Year’s SXSW Interactive Is… (Forbes)… You Hate Paying Instacart Delivery Fees, So Pepsi Is Footing the Bill (Crain’s Chicago Business)
Street Fight Daily: Whole Foods Invests in Instacart, Ad Blocking Debate Gets Tempers Flaring
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Whole Foods to Invest in Instacart, Signs New Multi-Year Delivery Deal (Recode)… Fear, Loathing, and Opportunity On Display as Ad Industry Eyeballs Specter of Mobile Ad Blocking (TechCrunch)… Foursquare Won’t Be Facebook and That’s Just Fine, Crowley Says (Bloomberg)…
Street Fight Daily: Foursquare Launches Attribution Tool, Searching on the Physical Web
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Will Tell Businesses When Their Ads Bring You Into an Actual Store (TechCrunch)… With the Physical Web, You Become the Search Engine (Marketing Land)… Why Starbucks Is Overhauling Its Loyalty Rewards Program (Fortune)…
Street Fight Daily: Web.com to Acquire Yodle, Foursquare Latest to Embrace On-Demand Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Web.com to Buy Online Advertising Firm Yodle (Wall Street Journal)… Foursquare Adds Deep-Linking Integration with Delivery.com (The Next Web)… Groupon Soars 23% on Favorable Earnings (TechCrunch)…
Street Fight Daily: AOL’s CEO Reportedly Leading Verizon/Yahoo Talks, Yelp’s Earnings Leak Early
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon Said to Enlist AOL CEO Armstrong to Explore Yahoo Deal (Bloomberg)… Yelp’s Earnings Report Leaks, Reveals CFO Is Stepping Down (Fast Company)… Factual Enables Private Marketplace Deals with InMobi, Rubicon (GeoMarketing)…
Retailers Shift Focus to Offline Affiliate Marketing
Location analytics represent the new battleground in retail, but imagine if you could apply the same analytics for online attribution to offline purchases. Offline affiliate marketing does just that, giving retailers the tools to analyze data from in-store purchases similar to what they can do for online purchases.