PODCAST: This Week in Location-Based Marketing — LevelUp, INRIX
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the new version of Foursquare’s app and a round of funding for LevelUp. Google brings street view to the knapsack. Denny’s is giving away a lifetime of Grand Slams. Plus our top funding stories, our resource of the week and special guest Jim Bak, Director of Communications at INRIX…
Street Fight Daily: Foursquare’s Revamp, Loyalty Programs
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Foursquare Looks to Shift From Gaming Novelty to Essential Tool (Adweek)…
Hyperlocal Journalism Fosters a Greater Sense of Community Among Readers (Guardian)…
Media Companies Poised for Deals Growth (NetNewsCheck)…
Street Fight Daily: Foursquare Redesigns, $15M for Indiegogo
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Foursquare Gets A New Look: Redesign Makes Checking In Stickier And More Social (TechCrunch)…
Kickstarter Competitor Indiegogo Raises $15M (BetaBeat)…
In Scare for Newspapers, Digital Ad Growth Stalls (Reuters)…
#SFSW12: Foursquare’s Luedorf Says Users Still in Focus, Over Revenue
Although the company isn’t planning on charging merchants to use its basic dashboard tools—which provide insight into consumer demographics and trends— Luedorf said Foursquare “isn’t closing the door” on the possibility of charging businesses for its yield management system, more commonly known as specials. The self-serve tool gives businesses a way to drive traffic on slow days by introducing specials targeted at customers who check-in within a certain distance of their establishments.
Street Fight Daily: Facebook Mobile Ads, Leaky LinkedIn
Facebook Would Like to Sell You a Mobile Ad (All Things D)
LinkedIn’s Leaky Mobile App Has Access to Your Meeting Notes (NYT/Bits Blog)
Foursquare’s Luedorf Says Users Still in Focus, Over Revenue (Street Fight)
Jack Dorsey Backs Away from Twitter (SAI)
Groupon’s Evolution Is Hurting Facebook (But Helping Google) (Forbes)
Launch of Airtime Hobbled by Glitches (WSJ)
PODCAST: This Week in Location-Based Marketing — Foursquare, Project Noah
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the IOC Foursquare campaign, and at whether Fox’s breakout television series Touch can help AT&T’s airgraffity. Plus news from Navizon, Bing, Geofeedia, Exec App and Scoutmob as well as our resource of the week and special guest Yasser Ansari of Project Noah…
Street Fight Daily: Google+ Local, AmEx and Foursquare, Mary Meeker
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Google Looks To One-Up Facebook With Google+ Local (TechCrunch)…
Battle Heats Up Over Mobile Payments (Wall Street Journal)…
New Web App Unsubscribes You From Daily Deals Emails (BetaBeat)…
Street Fight Daily: Foursquare Hires CRO, Groupon Stock Probed
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Foursquare Hires Former iAd Exec as Revenue Chief (AdAge)…
Groupon Stock Spike Probed (Wall Street Journal)…
Does Facebook Have a ‘Yelp Problem’? (ScreenWerk)…
Street Fight Daily: ‘Local Consumer,’ Curley Leaves Las Vegas Sun
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
After Strong Quarter, Groupon Starts Looking Like a Deal Again (AllThingsD)…
Rob Curley Leaves Las Vegas Sun (Poynter)…
Understand the ‘Local Consumer,’ and You’ll Understand How to Serve SMBs (VentureBeat)…
Street Fight Daily: Foursquare Coupons, Edo’s Real-Time Offers
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Edo Launches Real-Time Local Offers Platform, Tied To Your Bank Card (TechCrunch)…
Foursquare Joins the Coupon Craze (Wall Street Journal)…
Four Reasons Why Andreessen Horowitz Is Investing $10 Million in Belly (AllThingsD)…
How Local Gyms Can Use LBS Fitness Apps
Mark Hemphill, Founder and COO of ScreenScape says that “place-based media is a natural fit for fitness clubs. There are tons of applications ranging from fitness videos, to membership drives and loyalty programs that make it a natural application for both venue enhancement and member engagement.”
Street Fight Daily: Hyperlocal Shopping at Sears, Pirq for Apple Staffers
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Sears Rolls Out Hyperlocal Shopping Site (Crain’s Chicago Business)…
Want To Know What Apple Will Do Next In Mobile Commerce? Check Out The Pirq It’s Giving To Employees (TechCrunch)…
The Real Reason Foursquare Finally Decided To Pursue Revenues Now (Business Insider)…
Street Fight Daily: Facebook Bags Glancee, Klout Going Local
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
What Facebook May Do With New Acquisition Glancee (ReadWriteWeb)…
In Letter to Stockholders, Groupon CEO Explains Strategy (The Next Web)…
Foursquare Gets Its Own Searchable Timeline With New History Page (TechCrunch)…
PODCAST: This Week in Location-Based Marketing — Kodak, Gopogo
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Kodak’s attempts to make some money in mobile, mobile ticketing with Masabi, Gopogo and Project Noah launch — and is Foursquare getting ready to make some money? All this plus a busy week in funding and special guest Alexis Zamcow from Canada Post…
Street Fight Daily: Yelp Earnings, Yahoo Small Biz Dashboard
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Yelp Delivers Strong Revenue In Its First Earnings Report (Business Insider)…
Yahoo Launches Online Marketing Dashboard For Small Businesses (TechCrunch)…
Nobody Has Yet Built the ‘AdSense for Local’ (ScreenWerk)…
As Passive Loyalty Platforms Arise, Will Merchants Miss the Check-In?
What effect does asking less of the consumer have on the value proposition for the merchant? For companies like Foursquare whose product is built on user-generated data, a passive platform means less relevant and lower quality content. The check-in, for all its issues, created over two billion pieces of content in less than three years…