Publishers Need to Pivot to First-Party Data

Rather than developing entirely new inventory strategies, which is a heavy lift, publishers can look to what they already have—rich behavioral, subscriber, and social data, most of it seriously under-leveraged. When used properly, first-party data can help publishers drive revenue in two ways—directly and indirectly. It can help them to stop working harder and start working smarter.

Biggest Tech Trend for eCommerce in 2019: People-Based Identity

If people-based identity is the new lifeblood of eCommerce, then the identity graph is its beating heart. First- and second-party data keep the heart healthy and strong, while third-party data is anemic and can ultimately lead to system failure.

Three Takeaways From DMEXCO 2018: Top Concerns in Digital Marketing

From brands to vendors to publishers, DMEXCO is a good bellwether to consider when trying to understand where things are headed. Brands taking control, data quality, and publishers getting smarter about data are key topics I kept hearing about—and for good reason.

First-Party Data is King

More and more marketers are using first-party data to eliminate wasted impressions and achieve the strongest ROI on their data-driven marketing efforts. Who doesn’t want that?