Street Fight Daily: Facebook Mobile Ads, Leaky LinkedIn
Facebook Would Like to Sell You a Mobile Ad (All Things D)
LinkedIn’s Leaky Mobile App Has Access to Your Meeting Notes (NYT/Bits Blog)
Foursquare’s Luedorf Says Users Still in Focus, Over Revenue (Street Fight)
Jack Dorsey Backs Away from Twitter (SAI)
Groupon’s Evolution Is Hurting Facebook (But Helping Google) (Forbes)
Launch of Airtime Hobbled by Glitches (WSJ)
$16 Billion Later, Facebook Eyes Local
If we take Facebook Offers as indication of the company’s forthcoming plan of attack in the local space, self-serve, in one form or another, will be at the core of its strategy. The company will likely invest heavily in educating merchants about self-serve advertising, and, with Offers, help teach merchants about the fundamentals of commerce-based marketing…
Street Fight Daily: Foursquare Hires CRO, Groupon Stock Probed
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Foursquare Hires Former iAd Exec as Revenue Chief (AdAge)…
Groupon Stock Spike Probed (Wall Street Journal)…
Does Facebook Have a ‘Yelp Problem’? (ScreenWerk)…
Street Fight Daily: Patch Partnership With WPIX, Addiply Network Live
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Patch, NY’s WPIX Form Content Partnership (NetNewsCheck)…
How Facebook’s Mobile ‘Sponsored Stories’ Are Designed To Kill Groupon (Business Insider)…
Addiply Networks 2,700 Hyperlocal UK Sites for National Ads (Out With a Bang)…
Street Fight Daily: Yell Buys Moonfruit, Groupon Opens Seattle Office
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Can Yell Turn Online Around With Self-Serve Marketing? (PaidContent)…
Groupon Hires Amazonian as VP of Engineering, Opens Seattle Office (AllThingsD)…
Study: Want High Engagement on Facebook? Offer Coupons (Mashable)…
Street Fight Daily: ‘Local Consumer,’ Curley Leaves Las Vegas Sun
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
After Strong Quarter, Groupon Starts Looking Like a Deal Again (AllThingsD)…
Rob Curley Leaves Las Vegas Sun (Poynter)…
Understand the ‘Local Consumer,’ and You’ll Understand How to Serve SMBs (VentureBeat)…
Street Fight Daily: Offers to Google Maps, Patch Info in AOL Earnings
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Google Quietly Launches Groupon Now-Like Free Google Offers Across The U.S. (TechCrunch)…
AOL Earnings Reports Tell History of Patch Since 2009 (Poynter)…
Savored Makes Restaurant Reservations Based on Your Location (Mashable)…
Street Fight Daily: Facebook Bags Glancee, Klout Going Local
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
What Facebook May Do With New Acquisition Glancee (ReadWriteWeb)…
In Letter to Stockholders, Groupon CEO Explains Strategy (The Next Web)…
Foursquare Gets Its Own Searchable Timeline With New History Page (TechCrunch)…
Street Fight Daily: Facebook Offers for SMBs, LBS Apps Hot
A roundup of today’s big stories in hyperlocal content, commerce, and technology.…
Facebook’s ‘Offers’ News Feed Coupons Launch In Self-Serve Beta For Local U.S. Businesses (TechCrunch)…
Survey: Budget, Time Biggest Obstacles to Mobile Marketing for SMBs (ScreenWerk)…
Competition Among Location-Based Apps Heats Up (Crain’s New York Business)…
When Big Brands Go Local, They Need to Think Social
Social networks have become increasingly relevant in the local search space for consumers. Social’s impact on local search is far from limited to searches performed on local networks, though. It’s also impacting traditional search results, rankings and relevance. Here are three local-social tactics that need to be included in every national brand’s digital strategy…
Facebook Connect Network Could Dramatically Extend Local Ads’ Reach
Where Facebook starts to get spooky powerful is in its capability to deliver local ads to a Facebook Connect network that will be personalized and reflect the actions, comments, likes and dislikes of your friends. This will tap into a recognizable social graph as Facebook seeks to do – and it could turn into an extremely lucrative, higher CPC line of business for Mark Zuckerberg and his team…
PODCAST: This Week in Location-Based Marketing — Picksie, AisleBuyer
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss some big acquisitions in the space, starting with Facebook’s purchase of Tagtile and Instagram, and Intuit’s acquisition of AisleBuyer. Retail’s revival is happening through location and mobile with PointInside’s nSide, Picksie’s ticket purchasing and Jetshop’s pop-up stores in Stockholm + AisleBuyer’s founder, Andrew Paradise…
Addressing Foursquare’s Engagement Problem
Foursquare has an engagement problem driven by the fact that users don’t view the application as communications platform. Two-way communications have become more important as overall engagement in social media has risen. A check-in, by default, is a one-way communication and not a conversation…
Street Fight Daily: Pandora’s Local Push, Foursquare’s Future
A roundup of today’s big stories in hyperlocal content, commerce and technology...
Pandora Courts Local Advertisers, by Offering Well-Defined Listeners (New York Times)…
Facebook Buys Customer Loyalty App Tagtile, Continues Focus on Mobile (GigaOm)…
Foursquare May Not Be Toast Yet, But It’s Browning At The Edges (Business Insider)…
Can Local Save Mobile Ads?
Oversupply of ad inventory on mobile could lead to the kind of runaway commoditization of display ads that developed on desktop over the past decade. The result: tanking CPMs. So how do we avoid that in mobile?