Street Fight Daily: Duopoly Shares Data with Brands, Third-Party Location Data Boosts Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Duopoly Shares More Data with Brands, But There Are Snags… The Next Big Threat to Consumer Brands (Yes, Amazon’s Behind It)… Walmart Reimagines In-Store Shopping Experience with Mobile Update…
Street Fight Daily: Thumbtack Brings AI to Local Services, Amazon Go Model to Expand
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Thumbtack Creates Work By Giving the Yellow Pages an AI Twist… Amazon Plans to Open As Many As Six More Amazon Go Stores This Year… Twitter Tightened Up the Requirements for Its Amplify Publisher Program…
Street Fight Daily: Direct Brands Own the Future, Facebook’s New Branded-Content Rules
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… IAB Study Shows Consumer Economy Growth Shifting to ‘Direct Brands’… Facebook’s New Branded-Content Guidelines Spark Turmoil for Some Pubs… Amazon Laying Off Corporate Employees in Rare Cutback…
Street Fight Daily: Publishers Desert Instant Articles, Walmart Bets on VR
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Than Half of Facebook’s Instant Articles Partners May Have Abandoned It… Walmart Looks to Revolutionize Retail with VR Acquisition… Vogue and GQ Will Test Content Inside Amazon’s Echo Look…
Street Fight Daily: Mobile/Social/Video Dominate Ad Spending, Facebook’s Missing Video Metrics
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Trifecta of Mobile, Social, and Video Thrives While Print Declines… How Do We Measure Facebook’s Video Biz? It Still Hasn’t Told Us… For Third Oldest American Retailer, More Data and Business Hasn’t Meant More Advertising…
LBMA Podcast: Extreme Networks, Facebook, Daimler AG
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: What3Words, Hold app, StubHub goes AR for Super Bowl, Amazon expands DASH, Clear Channel, Reebok “Get’s Pumped”, Acuity partners with Phunware.
How Publishers Can Survive Facebook Churn: Top Expert Weighs In — Part I
To help make sense of this sometimes-chaotic state of affairs and find solutions for local news publishers, I went to an expert who I think would be on just about any short list of Facebook demystifiers, Grzegorz Piechota.