Street Fight Daily: Publishers’ Facebook Traffic Keeps Falling, Walmart’s E-Commerce Growth Flags

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

As Promised, Facebook Traffic to Publishers Declines Again (Digiday)
Just a month after Facebook said it’d show less news in its news feed, news publishers are already feeling the brunt, multiple data sources show.

How Augmented Reality Will Change Local SEO (Street Fight)
Michael Quoc: Ultimately, local SEO is all about engagement, and AR helps brands engage customers. Incorporating AR also shows that your brand is not just up on trends but actually ahead of the curve.

Walmart Tumbles as Flagging Online Growth Jolts Investors (Bloomberg)
Walmart fell after delivering a disappointing annual profit forecast as its once-torrid e-commerce unit begins to decelerate and the U.S. tax overhaul provides less of a windfall than expected.

6 Vendors Using AI to Facilitate Live Events (Street Fight)
Leveraging artificial intelligence and machine learning algorithms, vendors are finding ways to streamline some of the most complex operations—such as estimating the number of attendees and anticipating how many products each attendee will need—in live event organizing.

Google Chrome Blocks Irksome Ads. That’s Good, Right? (NYT)
John Herrman: Google updated its browser, Google Chrome, so that it bans such ads by default on mobile devices and desktop computers. The change will probably improve the average person’s internet day — and give the tech giant an even greater role in shaping the web.

Amazon Is Giving Prime Card Holders 5% Off at Whole Foods (Recode)
When Amazon purchased Whole Foods for $14 billion last year, it promised that the Prime shipping and entertainment membership program would become the loyalty program of Whole Foods, too.

Marketers Need a Deeper Understanding of Context and Impact (AdExchanger)
Andreas Goeldi: The digital advertising industry needs to move away from the incendiary headlines toward a more nuanced perspective of brand safety.

How Brands Can Take Advantage of Instagram Stories (AdWeek)
Instagram Stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks.

Waymo Is Readying a Ride-Hailing Service That Could Compete with Uber (Quartz)
Waymo is preparing to launch a ride-hailing service akin to Uber’s, but with driverless cars.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]