Esri | Street Fight

6 Smart Ways Retailers Can Use Heat Maps to Drive Conversions

Stephanie Miles

6 Smart Ways Retailers Can Use Heat Maps to Drive Conversions

What do customer movements inside stores have to do with conversions? It turns out, quite a lot. Slight changes in routing can increase the traffic around promotional displays and help avoid bottlenecks. Some of the smartest retailers are installing beacons, WiFi, and other hyperlocal technologies as a way to generate heat maps that track customer flows.

LBMA Podcast: WayRay’s Holographic Navigation System, Samsung Makes Holiday Piano Out of Tablets

Asif Khan

LBMA Podcast: WayRay’s Holographic Navigation System, Samsung Makes Holiday Piano Out of Tablets

On the show: WayRay launches the world’s first holographic navigation system; Samsung fashions a holiday piano out of 112 tablets; Membo — the Yik Yak for local discovery; Moz partners with NavAds BV; Netflix socks turn your TV off if you fall asleep. Plus, news from Factual; Mondelez; Facebook and Uber; JCPenney; and Best Buy.

LBMA Podcast: Starship Technologies Planning Fleet of Delivery Robots, MediaSignage Geotargets Moving Cars

Asif Khan

LBMA Podcast: Starship Technologies Planning Fleet of Delivery Robots, MediaSignage Geotargets Moving Cars

On the show: Starship Technologies is planning a fleet of delivery robots; MediaSignage geotargets moving vehicles; LISNR raises $10 million; Amazon kills Amazon Local and Amazon Register. Plus, member news from Facebook; Walgreens; Apple; Google; SweetIQ; what3words + ESRI.

New Location-Based Services Are Poised to Enter the Mainstream

Damian Rollison

New Location-Based Services Are Poised to Enter the Mainstream

To a surprising degree, the panels and presenters at Street Fight’s Local Data Summit last week in Denver emphasized a similar theme: we’re about to see a plethora of new technology-enhanced real-life experiences centering on ingenious uses of data. The signal feature this time around is an orientation toward experiences situated in a physical context. The question the new technologies will answer is this: “What do I need my technology to do for me now, in this place, at this time, under these circumstances?”

Looking to Woo Mobile Developers, Esri Releases New Tools

Steven Jacobs

Looking to Woo Mobile Developers, Esri Releases New Tools

Two years after acquiring the Portland-based startup Geoloqi, Esri is putting the startup’s technology to use. The forty-five year-old mapping firm released a new geo-trigger service and a redesigned developer site this morning in an effort to build a wider developer tool kit that might serve as an alternative to the native location tools provided by Apple’s iOS and Google’s Android…

Esri’s Amber Case: Why ‘Less Is More’ With Local Data

Steven Jacobs

Esri’s Amber Case: Why ‘Less Is More’ With Local Data

As far as technologists are concerned, few in the industry are more familiar with the nuts and bolts of how location data is made than Amber Case. A self-proclaimed “cyborg anthropologist,” she sold her startup Geoloqi, which built positioning algorithms for developers, to Esri last year, and today, she heads up the 45-year-old mapping firm’s R&D center. Street Fight recently caught up with Case to discuss what we might expect from location data in the years to come…

Street Fight Daily: Uber’s Surge Pricing Stays, AOL CEO Speaks About Patch

The Editors

Street Fight Daily: Uber’s Surge Pricing Stays, AOL CEO Speaks About Patch

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Uber CEO: Surge Pricing Is Here to Stay (Wall Street Journal)… AOL CEO Upbeat on Adap.tv Business, Patch Partnership (USA Today)… Yelp seeks Washington clout after rapid rise in Silicon Valley (The Hill)…

LBMA Podcast: Findery, Esri and Modev Founder Pete Erickson

Asif Khan

LBMA Podcast: Findery, Esri and Modev Founder Pete Erickson

On the show: Spindle brings payments to K-Cups in the office; Mozilla launches an open source location service; Tide tries to DOOH up their Halloween Vines; Aptilo launches ad-supported free WiFi in Peru; Google maps Arlington National Cemetery; and Yihaodian launches 1000 augmented reality stores…

Street Fight Daily: Top Patch Exec Resigns, Mobile Payments At Starbucks Increase

The Editors

Street Fight Daily: Top Patch Exec Resigns, Mobile Payments At Starbucks Increase

A roundup of today’s big stories in hyperlocal content, commerce, and technologyTop Executive At AOL’s Local News Business, Patch, Resigns (BuzzFeed)… Mobile Payment At U.S. Starbucks Locations Crosses 10% (TechCrunch)… I’m Still Waiting for My Phone to Become My Wallet (New York Times)…

Street Fight Daily: TaskRabbit Confirms Layoffs, Charting A Future for Local News

The Editors

Street Fight Daily: TaskRabbit Confirms Layoffs, Charting A Future for Local News

A roundup of today’s big stories in hyperlocal content, commerce, and technologyTaskRabbit Confirms Layoffs As It Realigns To Focus On Mobile And Enterprise (TechCrunch)… Charting a Locally Owned, For-Profit Future for Community News (Nieman Journalism Lab)… Why Investors Who Got Burned By Groupon Might Still Snap Up An IPO From RetailMeNot (Quartz)…

LBMA Podcast: ‘Connected’ Cars and ‘Connected’ Homes

Asif Khan

LBMA Podcast: ‘Connected’ Cars and ‘Connected’ Homes

In this week’s episode, Asif’s take on location in Singapore; SingleTouch launches their FollowMe service; uKnow partners with ESRI to help track your family; Gannett acquires Belo’s television stations and tries to go hyperlocal; Tred delivers your next new car test drive; Google’s Project Loon soars; The connected car is going to be big; Special guest Mike Soucie of Revolv on the connected home.

LBMA Podcast: InMobi’s Piyush Shah on the Mobile Opportunity in China

Asif Khan

LBMA Podcast: InMobi’s Piyush Shah on the Mobile Opportunity in China

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss TuneIn’s $25 million raise to get in your car; Royal Mail opens late so you can pick up your own mail; The Location Forum makes you pay for privacy guidelines; Bud + Blippar + Folds of Honor = amazing; iPourIt brings RFID to bars; ESRI starts licensing their data. Plus, eMarketer Canada offers insight into Canada’s location and mobile advertising landscape and special guest Piyush Shah of InMobi…

Street Fight Daily: Directories File for Bankruptcy, Foursquare Searches for Funding

The Editors

Street Fight Daily: Directories File for Bankruptcy, Foursquare Searches for Funding

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Directory Firms Dex One, SuperMedia File for Bankruptcy (Reuters)… Foursquare Aims At A Moving Target As It Tries To Close Another Round Of Funding (TechCrunch)… Flashlight Apps, Location and Why Consumers Still Don’t Understand Privacy (The Next Web)…

Geoloqi’s Amber Case on Esri Acquisition: ‘Just Made Sense’

Steven Jacobs

Geoloqi’s Amber Case on Esri Acquisition: ‘Just Made Sense’

On Monday Esri announced its acquisition of Geoloqi, the makers of back-end location technology solutions for developers, bringing the startup’s real-time location and geocoding support to Esri’s sprawling online mapping product. Geoloqi will continue to serve its existing customer-base as a new Portland, Ore.-based research and development arm of Esri…