LBMA Podcast: InMobi’s Piyush Shah on the Mobile Opportunity in China

Share this:

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss TuneIn’s $25 million raise to get in your car; Royal Mail opens late so you can pick up your own mail; The Location Forum makes you pay for privacy guidelines; Bud + Blippar + Folds of Honor = amazing; iPourIt brings RFID to bars; ESRI starts licensing their data. Plus, eMarketer Canada offers insight into Canada’s location and mobile advertising landscape and special guest Piyush Shah of InMobi on the China opportunity.

Episode 132

Recorded: June 2, 2013
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

A few announcements
– We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for order now!
– If you’d like to leave a message for us to play on the show, leave it here

Featured Guest
Piyush Shah, VP & GM, Developer platform and performance advertising InMobi from Bangalore India talking about why mobile companies need to consider China right now. (28:15)

App fascination of the week: (7:00)

Top news of the week

1. Royal Mail offers “Click and Collect” program (UK) (10:25)
2. Location Forum releases data privacy guidelines (17:35)
3. Budweiser + Blippar for Folds of Honor (22:15)
4. TuneIn raises $25M (40:25)
5. iPourIt self-serve RFID beer kiosks (48:05)
6. Launch of FishAlerts using ESRI data (54:00)

Resource of the Week
eMarketer Canada report on location and mobile advertising in Canada (57:50)