TODAY IN LOCAL & DIGITAL MARKETING… Facebook to Cut Over 5,000 Ad Targeting Options, But Buyers Envision Workarounds… Sprinklr Partners with Nextdoor to Power Hyperlocal Social Campaigns… How Brands Can Use AI to Boost Their Email Marketing Strategies…
Google’s recent announcement that it would launch a major Gmail redesign and roll out new features was met with a collective ‘meh’ from users, but Gmail’s new features could bring big changes for email marketers.
According to the survey from Campaigner, 42% of retailers are prioritizing social media integration as a marketing method for the holidays this year. Of the most popular social media platforms, retailers expect to invest most heavily in Facebook, followed by Instagram, Twitter, and Google+.
In a survey of more than 500 email marketers, Campaigner found that the top email marketing challenge in 2016 was increasing open rates, followed by creating compelling content and earning new subscribers.
Constant Contact’s recent announcement that it would be acquired by EIG, got me reflecting on the past 15 years and how much the industry’s evolution has taught me about what it takes to effectively sell to small and medium-sized businesses (SMBs).
At Treat Cupcake Bar, Sarah Waters’ responsibilities run the gamut from online and offline marketing and social media management, to event organization and employee development. Of all her responsibilities, it’s online marketing that creates some of her biggest challenges.
The pace of innovation is such that many new technologies are deemed “obsolete” before small business owners get the chance to fully understand them, let alone implement them in their business. Many feel left behind the curve as a result. But obsolete is not an absolute condition when it comes to marketing techniques. Where marketing tactics and technologies are underutilized, potential for competitive gains still exists.
Data is changing the way large restaurant groups cater to their highest-value customers. Richard Sandoval Restaurants, the upmarket restaurant group with more than 35 locations worldwide, is looking for more strategic ways to use data for customer retention and acquisition. It has started harnessing its email database to make more data-driven decisions using tools like customer analytics and marketing platform Venga.
Endurance International Group, which operates a stable of small business-oriented services, has acquired email marketing giant Constant Contact, in a transaction valued at $1.1. billion. Constant Contact will become the largest brand under the Endurance umbrella. “It’s taking our mission further by getting broader distribution. That’s the number-one rationale for the acquisition,” said Constant Contact CEO Gail Goodman.
Small businesses continue to be in love with social media. In the first in a series of surveys Street Fight will be conducting with Alignable, we asked approximately 100 small business owners to rate their most effective marketing tools and tactics among a list of a dozen. Two-thirds of respondents selected social media as one of their top three. SEO and email rounded out the list of leading techniques.
Email is the go-to channel for pitching within the hyperlocal community, but with 81 percent of small business owners now being contacted by between one and five sales reps each week, according to a survey by Street Fight and Thrive Analytics, it’s becoming harder for digital marketing vendors to stand out from the pack. Here are six strategies vendors say they’ve successfully used to break through the clutter in local merchants’ inboxes.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The IAB Pivots on Ad Blocking and Issues a Mea Culpa: ‘We Messed Up’ (Adweek)… As Yahoo Gemini Ramps Up, How Well Is It Performing for Search Advertisers? (Search Engine Land)… First Data Slips in Trading Debut (Wall Street Journal)…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Targets Intent with Email, YouTube, and Search Matching and App Campaigns (TechCrunch)… UberEVENTS is Launching in New York (Tech.Co)… How Much of Your Audience Is Fake? (Bloomberg)…
When local merchants spend big on digital marketing, they expect to see results. Without using the appropriate tracking technology, however, it can be downright impossible to determine whether a marketing method is working. Here are seven options, each for a different type of business or marketing scenario.
Email newsletters are playing an increasingly important role in local merchant marketing, with 65% of small businesses now using the digital channel to drive customer engagement. Here are six strategies for SMBs looking to improve open rates on their email newsletters…
Constant Contact has upgraded its contact management platform, integrating the platform with its suite of online marketing tools. Additions to this platform include the ability to monitor growth tactics as well as enabling small businesses to expand their engagement with a “did not open” email report…