6 Ways SMBs Can Improve Email Newsletter Open Rates

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Email newsletters are playing an increasingly important role in local merchant marketing, with 65% of small businesses now using the digital channel to drive customer engagement. Here are six strategies for SMBs looking to improve open rates on their email newsletters…

Constant Contact Rolls Out New Features For Contact Management Platform

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Constant Contact has upgraded its contact management platform, integrating the platform with its suite of online marketing tools. Additions to this platform include the ability to monitor growth tactics as well as enabling small businesses to expand their engagement with a “did not open” email report…