Local Listings Get a Real-Time Update from Brandify
The company’s new digital marketing platform combines the power of tech with the authority of the human brain. Brandify’s Nip Zalavadia, says the platform has the capability to access and analyze huge amounts of data, but also uses real people to address details that often fall through the cracks of automated software solutions.
Apps Continue to Battle, But the Mobile Web May Be Catching Up
With a shift to mobile websites, most mobile marketing dynamics will remain, although implementation for sites versus apps will be more than nuanced. Mobile search is already undergoing shifts, and listings management must take into account the role of the mobile platforms, maps, and, probably, Amazon.
Street Fight Launches 2nd Annual ‘State of Hyperlocal’ Executive Survey
In last year’s State of Hyperlocal report, over half of our survey respondents said they were investing in mobile. Respondents also deemed their own company’s brand awareness as their biggest challenge, even more than proving ROI to customers. What investments will make sense in 2017? With your help, we’ll find out, and present the results at our upcoming Street Fight Summit NYC next month…
In Local Marketing, ‘Obsolete’ Is All Relative
The pace of innovation is such that many new technologies are deemed “obsolete” before small business owners get the chance to fully understand them, let alone implement them in their business. Many feel left behind the curve as a result. But obsolete is not an absolute condition when it comes to marketing techniques. Where marketing tactics and technologies are underutilized, potential for competitive gains still exists.
Misalignment Between Brands and Local Affiliates May Be Wasting Massive Amounts of Co-op Funds
National brands rely on a complex web of local affiliates for representation, distribution, and channel marketing and sales. In these sometimes shaky partnerships, it turns out that massive resources in the form of co-op and market development fund (MDF) programs often go unused or get misdirected, largely due to misalignment between brands and their affiliates.
Street Fight Daily: Postmates’ Walgreens Partnership, Twitter and Square’s Election Collab
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… You Can Now Get Your Prescriptions Delivered to You Within an Hour from Walgreens (Business Insider)… Twitter Courts U.S. Presidential Campaigns with New Donations Service (Wall Street Journal)… Why Ad Blocking Is Good News for Almost Everyone (Ad Age)…
7 Tools SMBs Can Use to Track Leads
When local merchants spend big on digital marketing, they expect to see results. Without using the appropriate tracking technology, however, it can be downright impossible to determine whether a marketing method is working. Here are seven options, each for a different type of business or marketing scenario.
New Report Shows Urban SMBs Do Better with Agency Help
Street Fight’s new analysis, The Urban SMB Report, indicates that local business owners in big cities get better results from their digital marketing efforts by not doing it themselves. The more they outsource, either to internal staff or to an agency, the higher their satisfaction rating. But there is room for improvement.