3 Advantages of Private-Label or In-House Affiliate Marketing

The affiliate space continues to become more innovative each year. As a result, clients are looking for ways to enhance their affiliate programs. This could include anything from cross-device tracking to multi-channel attribution. And one of the fastest-growing affiliate marketing trends is private or “in-house” programs that are powered by white-label network or technology solutions. […]

Survey: Multi-Location Brands’ Most Effective Local Marketing Tactics

Brands surveyed by Street Fight rate email, direct mail, and their company page on social media as their most effective local marketing tactics. At the same time, a small group of early adopters is using location data to make their overall local digital marketing more effective.

Local Merchants Highly Dependent on Social Media at Time of Uncertainty for Platforms

Well over half of the local merchants with larger budgets that we surveyed for a report last year indicated that paid Facebook ads constituted their top marketing tactic. That’s a pretty heavy dependence on a company that’s been in the news for all the wrong reasons lately.

Facebook Apocalypse? What to Monitor

Will Facebook’s usefulness as a local marketing platform be seriously weakened as a result of its recent privacy scandal and new measures to protect user data? Street Fight recommends monitoring the following to evaluate how serious the damage is.

State of Hyperlocal: Report Shows Buyer and Seller Alignment, Attribution Focus

Both SMBs and multi-location brands listed social media as the top marketing strategy on which they were increasing spending. The majority of both groups said they were maintaining or increasing spending on all of the six digital marketing types we asked about.

Selling to Multi-Location Brands: Applying Geotargeting Lessons to Mobile Push

Mobile push marketing is one of the most popular technologies multi-location brands say they’re interested in exploring in the near term. Suppliers of local marketing technologies and services can help them do more than explore by taking lessons from brands that have had success with geotargeting.

Momentum Builds for Third-Party Location Data; Brands See Correlation with Marketing Effectiveness

Third-party customer location data isn’t used widely by multi-location brands, but those that use it appear to have better success with local digital marketing.

State of Hyperlocal: Location Data Is Key R&D Priority Now and Longer-Term — AI and Voice on Horizon

Location data and analytics are a key R&D priority both now and in the longer term for companies supplying technologies and services to the connected local economy, according to Street Fight’s latest reader survey. Those companies deem AI and voice technology as two areas that require investment now, with an eye on a later payoff.

State of Hyperlocal: Attribution Is Top Industry Challenge and R&D Priority

Companies selling local marketing and technology and services continue to believe that online-to-offline attribution is the toughest challenge facing the industry, and it’s now their top near-term R&D priority. That’s what we’re hearing from a preliminary analysis of our annual State of Hyperlocal survey of Street Fight readers.

Selling to Multi-Location Brands: Sizing Up the Prospects

Multi-location brands have been a little slower to embrace digital technologies in support of their local marketing and advertising than SMBs, but that’s changing pretty fast. The biggest of those companies still tend to be a little conservative, but they’re shifting digital spending towards local and adopting a broader variety of tactics.

Selling to Multi-Location Brands: Who Makes the Decisions

Across tactics, over a third of those big companies we surveyed manage local digital marketing in a centralized fashion, but a similar number do so locally or regionally. Local sites and email are the tactics most often de-centralized; mobile and paid search the most often centralized.

Lots of Facebook News — But Little Progress in Local

Instead of integrating multi-media news consumption with entertainment, community conversations, events calendars, advertising, and a buyers and sellers marketplace, Facebook is isolating them as components. While this is consistent with its separate apps approach, it likely won’t result in as much audience cross-fertilization as it should. Nor does it feel at all local advertiser-friendly.

Addressing Multi-Location Brands’ Digital Marketing Pain Points

Street Fight’s 2017 State of Hyperlocal analysis showed that selling to enterprise local marketers was one of the toughest challenges facing suppliers, right up there with raising their own company’s brand awareness and showing marketing attribution and ROI.

State of Hyperlocal 2018: Very Early Returns From Street Fight’s Annual Survey

It’s a truism in tech businesses that you should be just a little ahead of your customers, but not too far beyond their current focus. Street Fight’s third annual State of Hyperlocal survey aims to assist in that, as well as help companies prioritize their R&D and product marketing and development.

Street Fight Launches Third Annual “State of Hyperlocal” Survey

We’re kicking off our third annual executive survey about the state of the local marketing ecosystem. We welcome readers to share their thoughts on the state of the industry by filling out a short survey on what their companies are prioritizing and what challenges they’re facing. As a thank-you, we’re offering a free report or a discount on Summit tickets.

Where Local Agencies Help Brands Most

About a quarter of multi-location brands use local media agencies to help manage and evaluate their local digital advertising and marketing programs, according to Street Fight’s latest survey. There’s a modest correlation between using agencies and marketing effectiveness, and the agencies seem to help the most with TV and display advertising.

New Street Fight Report: Benchmarking and Best Practices in Enterprise Local Marketing

The report Enterprise Local Marketers 2017: Benchmarking and Best Practices examines current trends in their local marketing tactics, channels, and operations. By analyzing the survey data and correlating digital marketing effectiveness with spending, tactics, and management, Street Fight has identified key enterprise local marketing best practices.

Survey: Enterprise Marketers Are Increasing Local Digital Mix

As enterprise local marketers become experienced with digital tactics they originally used to promote their corporate sites, they are getting more savvy about digital marketing. Today, most of them spend less than a third of their digital budgets on local campaigns and programs, but 40% say they are increasing the local mix.

Taking the Pulse of the Location Data Ecosystem

Companies selling location and proximity data and services themselves concede that it’s a pretty small market, but that location data is an increasingly critical signal for a variety of marketing, operations, and product features well beyond mobile advertising.

Report: Matching Up With Local Merchants’ Marketing Objectives

Our analysis of local merchants shows that SMBs are spending more money on digital marketing — particularly social media and email — because they find those channels most effective. But there appears to be some missing links between new customer acquisition and their favorite tactics.