New Report Shows Urban SMBs Do Better with Agency Help

Street Fight’s new analysis, The Urban SMB Report, indicates that local business owners in big cities get better results from their digital marketing efforts by not doing it themselves. The more they outsource, either to internal staff or to an agency, the higher their satisfaction rating. But there is room for improvement.

Street Culture: Why Lunch Is a Big Deal at Euclid Analytics

At six years old with about 40 employees, the company is currently in a growth phase, and will likely grow considerably in the next year. Euclid’s director of product, Alexander Reichert, says that the daily lunch hour has been a kind of string that ties the team together.

Apps Continue to Battle, But the Mobile Web May Be Catching Up

With a shift to mobile websites, most mobile marketing dynamics will remain, although implementation for sites versus apps will be more than nuanced. Mobile search is already undergoing shifts, and listings management must take into account the role of the mobile platforms, maps, and, probably, Amazon.

State of Hyperlocal: Early Returns From Street Fight’s Annual Survey

The early results of our annual survey indicate that suppliers of local marketing and commerce technology and services see their customers continue to increase spending on social media and mobile marketing — and their own investments are following the money.

Street Fight Launches 2nd Annual ‘State of Hyperlocal’ Executive Survey

In last year’s State of Hyperlocal report, over half of our survey respondents said they were investing in mobile. Respondents also deemed their own company’s brand awareness as their biggest challenge, even more than proving ROI to customers. What investments will make sense in 2017? With your help, we’ll find out, and present the results at our upcoming Street Fight Summit NYC next month…

In Local Marketing, ‘Obsolete’ Is All Relative

The pace of innovation is such that many new technologies are deemed “obsolete” before small business owners get the chance to fully understand them, let alone implement them in their business. Many feel left behind the curve as a result. But obsolete is not an absolute condition when it comes to marketing techniques. Where marketing tactics and technologies are underutilized, potential for competitive gains still exists.

Misalignment Between Brands and Local Affiliates May Be Wasting Massive Amounts of Co-op Funds

National brands rely on a complex web of local affiliates for representation, distribution, and channel marketing and sales. In these sometimes shaky partnerships, it turns out that massive resources in the form of co-op and market development fund (MDF) programs often go unused or get misdirected, largely due to misalignment between brands and their affiliates.

Street Fight Daily: Postmates’ Walgreens Partnership, Twitter and Square’s Election Collab

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… You Can Now Get Your Prescriptions Delivered to You Within an Hour from Walgreens (Business Insider)… Twitter Courts U.S. Presidential Campaigns with New Donations Service (Wall Street Journal)… Why Ad Blocking Is Good News for Almost Everyone (Ad Age)…

7 Tools SMBs Can Use to Track Leads

When local merchants spend big on digital marketing, they expect to see results. Without using the appropriate tracking technology, however, it can be downright impossible to determine whether a marketing method is working. Here are seven options, each for a different type of business or marketing scenario.