Google My Business Search and Engagement Trends Define the Next Normal

With the addition of call data from DialogTech, we’ve been able to add an important new layer of insight to our examination of consumer sentiment in 2020. 

The current report also adds two full months of new Google My Business data to our ongoing study. As you’ll see, the picture painted by the new data is one where consumers are continuing to limit their shopping activities in comparison with pre-pandemic trends, but have increased store visits and contacts significantly throughout the summer, likely with a focus on an expanded set of essential needs mixed with optimism about a return to normal.

Brandify Launches Covid-19 Updates Page

We are not the only ones helping businesses with online communication at this critical time, and businesses themselves need to know the latest so they can craft flexible and responsive strategies. With that in mind, we’ve decided to publish our tracking sheet on changes to local business marketing channels as a new webpage called “COVID-19 Local Search Updates,” live on our website today. We will keep it up to date, and we hope you’ll find it useful.

Google Disables Reviews and Q&A, Yelp Announces New Features Amid Outbreak

Important announcements were posted Friday by Google and Yelp as part of the effort to contend with coronavirus and its impact on businesses.

Google has published a new help page titled “Limited Google My Business functionality due to COVID-19.” Before diving into the details in the announcement, I’ll mention the most important headline. Due to a rapid reorganization of priorities, Google has determined that at this time, they will disable the ability to leave new reviews, reply to reviews, and post new Question and Answer content.

Review Generation and Management Platforms for Healthcare

In healthcare marketing, it all comes down to the patients. Adding patient reviews to a healthcare organization’s website can improve its ranking in the Google algorithm, particularly when those reviews are filled with relevant keywords. Just as importantly, though, patient reviews have a positive impact on the way other people view medical websites. Practice websites with user-generated content, including reviews, score higher in reliability, expertise, and professionalism.

Here are six examples of review generation and management platforms aimed squarely at healthcare organizations.

LBMA Vidcast: Facebook’s Libra, Carrefour Tests Facial Recognition

On this week’s Location-Based Marketing Association podcast: Facebook’s Libra cryptocurrency, L.L. Bean and Uber for Backyard Campsite, Carrefour tests facial recognition, 7Eleven delivers Cheetos AR experience, Kyruus + Brandify partner, PromoRepublic raises 2 million Euros.

Local Search Association Crowns the Best Solutions in Local

At its annual conference in Dana Point, CA, this week, the Local Search Association recognized the best solutions in location-based search and advertising with its annual Ad-to-Action awards. Award winners, who competed in a field of over 80 entries and were selected by judges representing companies such as Google, Amazon, and Walmart, included Brandify, PlaceIQ, and Vendasta.

Communicating on GMB Poses Some Challenges, but the Local Ecosystem Has Answers

Google has been hard at work on local in 2018 and 2019, taking strides toward making its Google My Business app the one-stop-shop for local businesses hoping to connect with customers through digital means. Nevertheless, local is a tricky, 24-7 business, and when it comes to connecting brick-and-mortars with customers nearby, Alphabet’s core business has some room for improvement.

5 Platforms Using AI to Analyze Customer Reviews

Beyond the star ratings lies a wealth of information. Sentiment and opinions can be used to shape the way brands develop their highest-selling products. Given the volume of reviews posted each day, however, it would be impossible for most major brands to analyze every customer reaction individually. Instead, a growing number of brands are utilizing artificial intelligence (AI) technology to extract and analyze the sentiment from product reviews. Here are five examples of platforms that offer this type of AI technology for analyzing customer feedback posted online.

Local Search Association Announces New President, Bill Dinan

The Local Search Association, which brings together over 300 companies intent on connecting enterprises and small businesses alike with consumers, announced on Wednesday morning Bill Dinan as its new president. The announcement follows the retirement of its previous president Neg Norton, who held the role for 15 years.

Brandify, PlaceIQ, Simpli.fi Among 2019 LSA Ad-to-Action Award Finalists

The Local Search Association announced this week a slate of 20 finalists for its annual awards celebrating the best in local and online-to-offline marketing. Among more than 80 submissions, the finalists have been recognized for their outstanding work in such categories as reputation management, SMB software, and local search.

Heard on the Street, Episode 16: Holiday Shopping Roundtable

What are the latest tactics in localized marketing, and how do they map to retail strategies as we enter the holiday season? This was the topic we batted around in a Street Fight roundtable for the latest episode of the Heard on the Street podcast.

Heard on the Street, Episode 12: How Important Are Online Reviews?

Considering the level of influence that online reviews can have on any given business, it’s become increasingly important to optimize them in various ways. How is that done? There are lots of tactical ins and outs we highlight on this episode of the Heard on the Street Podcast.

Street Fight Daily: Square Opens Its Platform to Developers, Google Pursues the Gamification Route

TODAY IN LOCAL & DIGITAL MARKETING… Square Announces SDK, Opening Its Platform Directly to Developers for First Time… Google Hooks Up With Unity to Entice Advertisers with Game Supply… After Downgrading Publishers, Facebook Explores New Ways to Boost Them…

#SFSNYC: UPS, TripAdvisor, and HappyOrNot Break Down Divergent Approaches to Customer Feedback

Consumer feedback and brands have a complex and sometimes contentious relationship. Three panelists from companies with starkly different relationships to both their customers and the customer feedback process provided their angles on the issue at Street Fight Summit in New York Wednesday.

People Are Talking About You: The Hidden Value of User-Generated Content

Simply put, insights gleaned from reviews can help you do business better. Though reviews may contain bias of various kinds, they are still the best source you can find of detailed feedback from real customers.

LBMA Podcast: Honda France, American Eagle, UpCurve buys Closely

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Rob Woodbridge. On the show: Macallan, Locus Labs + Acuity Brands, Amazon & Fexy Media, Lufthansa, Brandify. Case Study from Shopkick.

A New Phase for Street Fight

After seven years of total obsession with the digital and mobile disruption that has taken place in local marketing, I have decided to step down from my position as Street Fight’s CEO. Creating and growing this business has been extremely rewarding, and I write this post as a huge thank you.

LBMA Podcast: Simon Properties, Little Caesars, Cheetos

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: ShiftWear, NY Jets + Xperiel, Brandify + Yelp and more.

Job Changes at DexYP, Pinterest, Cuebiq, and Vendasta

Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Mono Solutions, Groupon and HomeStars .

Openings and New Hires at Lyft, DAC Group and Placed

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Navads, Brandify and Foursquare.