Blis | Street Fight

Heard on The Street, Episode 13: Location Intelligence and Brewing Beer With Harry Dewhirst

Mike Boland

Heard on The Street, Episode 13: Location Intelligence and Brewing Beer With Harry Dewhirst

Harry Dewhirst may be the real-life version of Dos Equis’ “Most Interesting Man In the World.” President of location intelligence company Blis, he holds no permanent residence, dynamically bouncing among Airbnbs and hotels, including the undisclosed location in Singapore where we reached him for the latest episode of Heard on the Street.

Data is Technology’s Currency: Increase Its Value by Maintaining Accuracy

Gil Larsen

Data is Technology’s Currency: Increase Its Value by Maintaining Accuracy

By defining their organizations’ definition of “accuracy,” allocating marketing resources to external solution providers that can provide unique data sets pulled from mobile phones, and ensuring all data is as up to date as possible via location-based approaches, marketers will begin to see an improvement in the quality and transparency of the data they purchase.

LBMA Podcast: Apple Buys Shazam, Fiverr, PlaceIQ + 1010Data

Asif Khan

LBMA Podcast: Apple Buys Shazam, Fiverr, PlaceIQ + 1010Data

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Satisfi Labs launches chatbot for Mall of America, Brandbook loyalty, Westfield acquired by Unibail-Rodamco, 7-Eleven, Blis releases SmartTrends. Guest: Dan Hodges – RetailStoreTours.com.

Cutting Through the Crowds at Festivals: How Brands Can Reach Summer Groupies

Michael Buttigieg

Cutting Through the Crowds at Festivals: How Brands Can Reach Summer Groupies

When fans use their mobile phones to travel to or around a festival, or when contacting their friends on-site, they’re giving brands valuable information about where they are and what they like. And if advertisers know how to capitalize on this data, they’ll be able to identify and reach their ideal audiences.

Blis Forecasts Where Consumers Will Be — Then Targets Ads Based on That Prediction

Joao-Pierre Ruth

Blis Forecasts Where Consumers Will Be — Then Targets Ads Based on That Prediction

The company is unveiling a new service that it claims can figure out where consumers will likely go — and target mobile ads based on those expectations. Blis Futures uses artificial intelligence to identify patterns about where consumers are likely to spend time, and then focuses brands’ marketing to reach them at optimal moments.