LBMA Vidcast: Vibenomics, Southwest Airlines and ApplePay, Blis and Location Sciences

On this week’s Location-Based Marketing Association podcast: Vibenomics AOOH platform, Cerberus Interactive takes on location-based gaming, Southwest Airlines with ApplePay, Blis partners with Location Sciences, 7Eleven launches mobile checkout in NYC, Unacast releases Turbine platform.

online privacy

During Privacy Battle, Brands Adjust Location Targeting Strategy

Can privacy and personalization ever be compatible? It’s not a question consumers regularly ask, even though concerns over targeting and apps that continuously log location data grow greater by the day. For marketers, however, the answer to whether privacy and personalization can coexist, and what happens to location data in the wake of tightening restrictions, has important ramifications. Industry experts weigh in.

online privacy

Consumers Willing to Forgo Privacy, For a Price

New research indicates that consumers are actually more aware of how their personal information is being used today than they were last year, with those ages 55 and above showing the greatest level of awareness. These consumers are increasingly willing to share their personally identifiable information with brand marketers—with one caveat. They want a reward for doing it.

Heard on The Street, Episode 13: Location Intelligence and Brewing Beer With Harry Dewhirst

Harry Dewhirst may be the real-life version of Dos Equis’ “Most Interesting Man In the World.” President of location intelligence company Blis, he holds no permanent residence, dynamically bouncing among Airbnbs and hotels, including the undisclosed location in Singapore where we reached him for the latest episode of Heard on the Street.

Data is Technology’s Currency: Increase Its Value by Maintaining Accuracy

By defining their organizations’ definition of “accuracy,” allocating marketing resources to external solution providers that can provide unique data sets pulled from mobile phones, and ensuring all data is as up to date as possible via location-based approaches, marketers will begin to see an improvement in the quality and transparency of the data they purchase.

Hires and Openings at Blis, TruMeasure, and Adzuna

Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes moves and openings at Broadly, Cedato, Magisto, SiteSwan, and New York Magazine.

Openings and New Hires at Chatmeter, AffinityX, and Gravy Analytics

Every two weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s roundup includes hires and openings at Yes Lifestyle, Observer Media, iSeatz, DialogTech, Blis, and Contently.

Report: 71% of Retailers Now Leverage Location Data for Advertising

Nearly eight in 10 retailers now partner with third-party data providers to collect geolocation data, and 71% are leveraging location data for advertising purposes, according to a new report sponsored by Blis.

Street Fight Daily: Apple Wants In on Digital Ad Bonanza, Microsoft Buys GitHub

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Looks to Expand Advertising Business with New Network for Apps… Microsoft Has Acquired GitHub for $7.5B in Stock… The Cost of a Bad Ad…

Identifying a New Breed of Consumers—What Retailers Should Know

“Successful brands need to engage with conscious consumers ‘in the moment’ for immediate returns while also investing in the longer term, emotional bank to ensure they ride out future mistakes or service failures,” says Alex Wright, head of global insights at Blis.

What January’s New York Retail Traffic Patterns Mean for Media Delivery

In an effort to learn more about shopper behaviors and patterns, the data science team at the mobile location firm Blis analyzed post-holiday foot traffic patterns at Macy’s, Bloomingdales, Saks, and Lord & Taylor in New York City.

LBMA Podcast: Apple Buys Shazam, Fiverr, PlaceIQ + 1010Data

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Satisfi Labs launches chatbot for Mall of America, Brandbook loyalty, Westfield acquired by Unibail-Rodamco, 7-Eleven, Blis releases SmartTrends. Guest: Dan Hodges – RetailStoreTours.com.

How Brands Can Use Location Intelligence to Target Travelers

As consumers pass through airports, train stations, and bus terminals this holiday season, it’s a good reminder of how brands can use travel hubs as sites to identify, understand, and reach their ideal audiences.

Street Fight Daily: Amazon Adds Local Artisan Products to Prime Now, CPGs Go Digital

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Brings Its Handmade Local Items to Prime Now Through Holidays (TechCrunch) For the first time, handcrafted items from local artisans – including things like home décor, jewelry, art, and more – will be available on Prime Now today all the way through […]

Local Marketing Tricks and Treats for Halloween 2017

Last year some 171 million Americans spent an astounding $8.3 billion for Halloween, shattering past records. And it’s entirely likely that spending will smash last year’s total. If you’re a CPG marketer, you’ll want to get in on the action.

How Brands Can Use Location to Ace Back-To-School Ad Campaigns

Brands could be throwing their back-to-school ad dollars to the wind if they are only taking a standard location approach. In fact, the study found that brands could wasting more than 80 percent of their back-to-school media on the wrong audience if location data isn’t used correctly .

Cutting Through the Crowds at Festivals: How Brands Can Reach Summer Groupies

When fans use their mobile phones to travel to or around a festival, or when contacting their friends on-site, they’re giving brands valuable information about where they are and what they like. And if advertisers know how to capitalize on this data, they’ll be able to identify and reach their ideal audiences.

Blis Forecasts Where Consumers Will Be — Then Targets Ads Based on That Prediction

The company is unveiling a new service that it claims can figure out where consumers will likely go — and target mobile ads based on those expectations. Blis Futures uses artificial intelligence to identify patterns about where consumers are likely to spend time, and then focuses brands’ marketing to reach them at optimal moments.

Street Fight Daily: Facebook Brings Stories to Flagship App, Voice Assistant Adoption Climbs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Brings Stories to Its Flagship App… Voice Assistants Now Reach 12% of U.S. Households… Payment Company Square Launches in the UK…