Local businesses have been forced out of their comfort zone this summer as the economic impact of Covid-19 lingers and uncertainty persists into the final weeks of summer. With so many questions unanswered, businesses are searching for resources to help guide their decisions in marketing and general operations.
A number of martech firms are looking to fill the information void by launching their own Covid-19 resource centers and consumer data projects. The location-powered advertising and analytics firm Blis launched its own consumer sentiment tracker, with data from consumers in the United States, United Kingdom, United Arab Emirates, Singapore, and Australia.
One of the most consequential topics to emerge in local commerce in 2019 (and our upcoming editorial focus for the month of January) is the location-based ad industry’s looming privacy winter. Due to regulations like CCPA, as well as privacy restrictions at the mobile OS level, the bar will be raised for collecting location and movement data.
That could likewise raise barriers to entry in location-intelligence and even lead to a market shakeout, considering the abundance of companies that have entered the space in the past few years. One of the longstanding players that will vie for market share is London-based Blis.
On this week’s Location-Based Marketing Association podcast: Vibenomics AOOH platform, Cerberus Interactive takes on location-based gaming, Southwest Airlines with ApplePay, Blis partners with Location Sciences, 7Eleven launches mobile checkout in NYC, Unacast releases Turbine platform.
Can privacy and personalization ever be compatible? It’s not a question consumers regularly ask, even though concerns over targeting and apps that continuously log location data grow greater by the day. For marketers, however, the answer to whether privacy and personalization can coexist, and what happens to location data in the wake of tightening restrictions, has important ramifications. Industry experts weigh in.
New research indicates that consumers are actually more aware of how their personal information is being used today than they were last year, with those ages 55 and above showing the greatest level of awareness. These consumers are increasingly willing to share their personally identifiable information with brand marketers—with one caveat. They want a reward for doing it.
Harry Dewhirst may be the real-life version of Dos Equis’ “Most Interesting Man In the World.” President of location intelligence company Blis, he holds no permanent residence, dynamically bouncing among Airbnbs and hotels, including the undisclosed location in Singapore where we reached him for the latest episode of Heard on the Street.
By defining their organizations’ definition of “accuracy,” allocating marketing resources to external solution providers that can provide unique data sets pulled from mobile phones, and ensuring all data is as up to date as possible via location-based approaches, marketers will begin to see an improvement in the quality and transparency of the data they purchase.
Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes moves and openings at Broadly, Cedato, Magisto, SiteSwan, and New York Magazine.
Every two weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s roundup includes hires and openings at Yes Lifestyle, Observer Media, iSeatz, DialogTech, Blis, and Contently.
Nearly eight in 10 retailers now partner with third-party data providers to collect geolocation data, and 71% are leveraging location data for advertising purposes, according to a new report sponsored by Blis.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Looks to Expand Advertising Business with New Network for Apps… Microsoft Has Acquired GitHub for $7.5B in Stock… The Cost of a Bad Ad…
“Successful brands need to engage with conscious consumers ‘in the moment’ for immediate returns while also investing in the longer term, emotional bank to ensure they ride out future mistakes or service failures,” says Alex Wright, head of global insights at Blis.
In an effort to learn more about shopper behaviors and patterns, the data science team at the mobile location firm Blis analyzed post-holiday foot traffic patterns at Macy’s, Bloomingdales, Saks, and Lord & Taylor in New York City.
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Satisfi Labs launches chatbot for Mall of America, Brandbook loyalty, Westfield acquired by Unibail-Rodamco, 7-Eleven, Blis releases SmartTrends. Guest: Dan Hodges – RetailStoreTours.com.
As consumers pass through airports, train stations, and bus terminals this holiday season, it’s a good reminder of how brands can use travel hubs as sites to identify, understand, and reach their ideal audiences.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Brings Its Handmade Local Items to Prime Now Through Holidays (TechCrunch) For the first time, handcrafted items from local artisans – including things like home décor, jewelry, art, and more – will be available on Prime Now today all the way through […]
Last year some 171 million Americans spent an astounding $8.3 billion for Halloween, shattering past records. And it’s entirely likely that spending will smash last year’s total. If you’re a CPG marketer, you’ll want to get in on the action.
Brands could be throwing their back-to-school ad dollars to the wind if they are only taking a standard location approach. In fact, the study found that brands could wasting more than 80 percent of their back-to-school media on the wrong audience if location data isn’t used correctly .
When fans use their mobile phones to travel to or around a festival, or when contacting their friends on-site, they’re giving brands valuable information about where they are and what they like. And if advertisers know how to capitalize on this data, they’ll be able to identify and reach their ideal audiences.
The company is unveiling a new service that it claims can figure out where consumers will likely go — and target mobile ads based on those expectations. Blis Futures uses artificial intelligence to identify patterns about where consumers are likely to spend time, and then focuses brands’ marketing to reach them at optimal moments.