Street Fight Daily: Buyers Lag on Mobile Programmatic, The Turn to Video Goes Multichannel
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… When It Comes to Mobile Programmatic, Buyers Are Behind… B2B Marketers Turn to Shorter Videos Across Many Channels to Engage Millennial Buyers… A Year After Amazon Devoured Whole Foods, Rivals Pursue Countermoves…
Street Fight Daily: Facebook Adds Services to Marketplace, Sketchy Google Knowledge Panel Practices
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Marketplace Launches New Services Feature in Partnership with On-Demand Startups… A Fifth of Amazon Merchants Sell More Than $1 Million a Year, Double Last Year’s Share… How the Washington Post Is Building Its Tech Platform, Arc…
Street Fight Daily: Google to Follow IAB’s GDPR Approach, How Restaurants Can Crush Digital
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Significant Move for Publishers, Google Plans to Commit to IAB’s GDPR Approach… How Savvy Restaurateurs Make the Most of Online Ordering… Banned from Amazon: The Shoppers Who Make Too Many Returns…
Street Fight Daily: Amazon Cuts Out Google Shopping Ads, Advertisers Question Facebook ROI
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Stops Buying Prized Shopping Ads on Google… Facebook’s Big Threat Isn’t Cambridge Analytica — It’s Advertisers Questioning ROI… Google’s DoubleClick Ad ID Change Presents Challenges and Opportunity for Attribution Vendors…
Street Fight Daily: Google Positions Itself to Challenge Amazon on Voice, New Directions in Loyalty
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Buyers Say Google’s YouTube and YouTube TV Integration Will Help It Rival Amazon on Voice… Waze Ads Head Suzie Reider Sets Her Sights on QSR, Retail, and Fuel… You Don’t Need a Paywall If You Have Cool Ads, Outline CEO Josh Topolsky Says..
Street Fight Daily: Scandal Fails to Dent Facebook’s Growth, AI Biz Expected to Boom
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Increased Facebook Ad Prices Drive Revenue Growth… Gartner Expects the AI Business Market to Grow 70% This Year… Advertisers, Agencies Agree Transparency in Ad Buying Is A Problem, But Disagree on the Blame…
Listen Up! Voice Makes Itself Heard in Delivery of Local News
“Voice is still in its early innings, but Edison Research data on smart speakers shows that the top things people are calling for is news. That’s enough for me to know that the time to get moving on this is right now,” says Amplifi Media CEO Steve Goldstein.