News and Analysis
Macaroni Kid Pushes Stroller Into Big and Site-Packed Local Parent Space
One of the earliest hyperlocal networks for parents is Macaroni Kid, which was founded by “recovering lawyer” Joyce Shulman and her husband, marketing entrepreneur Eric Cohen, in their community on Long Island in 2009. In this Q&A, Cohen talks about the company’s recent acquisition of also-well-established Stroller Traffic.
Street Fight Daily: Amazon’s Shipping Ambitions, Search Engines Remain Crucial to Local Discovery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Plan to Dominate the Shipping Industry Is Taking Shape… Most Internet Users Prefer Search Engines to Find Local Products… Publishers Say Facebook Can Save Instant Articles with Better Data, Subscription Tools…
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Street Fight Daily: 01.03.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
AOL’s Armstrong Touts Patch Growth in Year-End Company Memo (Capital New York)…
Uninsured Turn to Daily Deal Sites for Health Care (Associated Press)…
Real Estate Agents Look Beyond the Check-in (Inman)…
How Groupon Will Expand in 2012
As Groupon matures, its path will doubtless expand beyond its core product. Perhaps that’s why I have such a hard time keeping a straight face when people say that Groupon’s model for daily deals is fundamentally broken. It’s not. If anything, their second act has the potential to be even bigger than their first…
Street Fight Daily: 01.02.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Ex-AOL Salesman: Here’s How To Save Patch (Business Insider)…
Foursquare’s Claim to Fame, the Check-in, Could Become Its Downfall (VentureBeat)…
SEC Pressed Groupon on Accounting (New York Times)…
Street Fight’s 10 Most Popular Stories of 2011
From Patch antics to Gannett’s Deal Chicken to a Flipboard hyperlocal how-to, here’s a look back at some of the Street Fight stories that really touched a nerve (at least as far as pageviews go) during our 8 1/2-month run. Hope you all have a happy new year, and we look forward to bringing you more great content, research, and events about sustainable hyperlocal business models in 2012!
Street Fight Staff and Friends Predict 2012’s Top Stories
Earlier this week, some top hyperlocal luminaries weighed in with their predictions for what we can expect to see in the coming year. Today we’ve asked Street Fight’s writers and editors — as well as a few friends who regularly cover hyperlocal media— to submit their own prognostications…
Hyperlocal in 2012: More Consolidation and Scale, Less ‘Free’
What it comes down to is that hyperlocal companies like Foursquare and Groupon, despite their “hyperlocal” raison d’etre, need scale to bring an effective proposition to merchants and big brands. Scale helps, even if that just means a larger audience within a metro area or even a single neighborhood…
Protecting Hyperlocal Sites From User Malfeasance
The socialization of news sites encourages users to post comments and content, but such postings may be peppered with plagiarized content that infringes copyrights. Surprisingly, many hyperlocal publishers fail to take simple steps that could insulate their liability for content provided by users…
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