The 3 Technologies MULO Restaurant Businesses Need Today: A Chat with Eric Seymour

Share this:

Eric Seymour is the VP of Channel Programs at me&u. The company provides tech-powered ordering to restaurants.  He believes strongly that the right technologies, combined with the best possible human-customer interaction, can help solve many of the problems multi-location (MULO) restaurants face today in terms of service and satisfaction today. What are the top three […]

Applying the Golden Rule to Omnichannel Retail Marketing

Share this:

Tim Mason is not only CEO of Eagle Eye, a SaaS company that provides global personalized retail marketing via its loyalty and promotions platform, AIR, he is also a 30-year retail industry veteran, author, and keynote speaker. Before becoming head of Eagle Eye in 2016, Mason held senior executive positions at Tesco, the largest multinational […]

Santa Needs Fewer Elves This Year: Trends in Retail Employment

Share this:

A recent retail employment study by Indeed indicates that although people are still hunting for seasonal jobs this holiday season, the number of job postings has dropped to pre-pandemic levels. Postings are down 3 percent from 2019 and 6 percent year-over-year. About 39 percent of Americans have side hustles, and many consumers depend on holiday […]

Leverage a Single View of the Customer in Real Time With Generative AI

Share this:

It’s been almost two decades since we first heard “data is the new oil” and companies have tapped into that resource ever since, fundamentally changing the way we do business and how we talk to customers on digital channels. Raw data must be refined to realize its full value, but even with limited refining capabilities, […]

The Search Landscape, Localogy, StreetFight, Humans & AI (& Pasta)!

The Search Landscape, Humans & AI (& Pasta)!

Share this:

The New York City landscape has changed,  and so has the local search landscape. On November 7th, at Localogy‘s Place23 conference,  a range of powerhouse groups and more than 100 senior marketing professionals came together to be the architects of our new future. Two of the panels at the Place event covered the challenges faced […]

Finance Lobby and Placer.ai Partner to Elevate Data-Driven Insights

Share this:

In a move aimed at reshaping the landscape of commercial real estate financing, Finance Lobby recently announced a strategic partnership with Placer.ai, the leading location data platform. This alliance signifies a monumental step for both organizations and underscores their shared commitment to revolutionizing the industry. Unlocking New Horizons For Finance Lobby users, this integration ushers […]

Deft CEO: the State of SEO and Search Advertising

Deft CEO: the State of SEO and Search Advertising

Share this:

The team at Deft has some controversial takes on the state of SEO and search advertising. From the beginning, the company was founded on the belief that e-commerce is the most over-SEO’d and over-advertised search category — and the problem is only getting worse, as both Amazon and Google continue to make money by keeping […]

Hail Caesars Republic: Talking to Ryan Kirby about MULO Hotel Expansion

Hail Caesars Republic: Talking to Ryan Kirby about MULO Hotel Expansion

Share this:

Many hotel companies now have different brands within their brand, offering various price points and experiences underneath their multi-location (MULO) umbrella. You may have thought of Caesars as just a casino experience in Las Vegas and Atlantic City, with giant statues and endless slots and tables. But Caesars is about to open its second non-gaming resort […]

The Cookie Is Crumbling: Americans Demand Better Privacy, Transparency, and Control

Share this:

The ongoing debate surrounding the death of the cookie has prompted leaders in ad tech to reevaluate modern advertising practices and search for more privacy-conscious and user-friendly alternatives. Users are demanding greater privacy — including transparency, choice, and control over how their data is used. In addition, Apple has diminished the retargeting connection through IDFA, […]

The MULO Dozen: October Brands in Review

Share this:

Last month, we launched this new section,  recapping some of the highlights across MULO (multi-location) brands — retailers, restaurants, c-stores, service businesses, and any other establishment that have multiple locations (or aspires to scale to that level), as well as the agencies that help them flourish. We cover: INNOVATION: Here are the brands that are […]

Study Reveals What Drives Attention From CTV Ads

Share this:

We know that attention is a critical metric for advertising, especially on channels like connected TV (CTV), where advertisers are not only trying to reach their target audiences, but also to engage them to drive real business outcomes. We also know that it’s incredibly difficult to determine what, exactly, drives more attention from CTV ads. […]

Madison Avenue Needs to Think About a .1 Mile Radius

Madison Avenue Needs to Think About a .1 Mile Radius

Share this:

Madison Avenue has long been code for the advertising industry. But, as we know, most agencies are no longer located on that iconic street. In fact, some agencies don’t even have physical offices these days. That doesn’t mean agencies no longer need to think about location! Actually, it’s quite the opposite. Locations are more important […]

Local Advertisers Navigate Looming Surge in Political Ad Pricing

Local Advertisers Navigate Looming Surge in Political Ads Pricing

Share this:

As the global economy braces itself for the possibility of a recession, some sectors are standing out with surprising resilience. Driven largely by the anticipation of enormous spending on political ads in the coming year, local advertising in the U.S. is expected to increase by 8.6%. That puts anticipated revenue across all media in the […]

tvScientific CEO: Netflix Could Learn from Google+ and Facebook

tvScientific CEO: Netflix Could Learn from Google+ and Facebook

Share this:

Netflix’s Q3 earnings are in, along with a rise in subscribers since July, price hikes for all types of them, and a jump in share price.  Now, it remains to be seen whether the streaming service can scale its ad-supported ambitions.  Jason Fairchild, co-founder and CEO of tvScientific, thinks the company still has work to do […]

Digital Disinformation Reaches a Fever Pitch, Social Media Execs Weigh In

Digital Disinformation Reaches a Fever Pitch, Social Media Execs Weigh In

Share this:

Less than a week has passed since Meta and TikTok were ordered by the European Commission to provide details on the steps each company has taken to prevent the spread of misinformation during the Israel-Hamas conflict, and rather than simmering down, the debate over disinformation on social media is only getting hotter. X—the platform formerly […]

5 Generative AI Tools for SMB Marketing

5 Generative AI Tools for SMB Marketing

Share this:

Staying ahead of the curve in SMB marketing is more than just a competitive advantage; it can be the key to survival. As the martech landscape evolves, more business owners are finding themselves dealing with the challenge of producing engaging, relevant, and unique content that can cut through the noise and capture the attention of […]

OAAA CEO Anna Bager on the Pace of OOH Innovation

OAAA CEO Anna Bager on the Pace of OOH Innovation

Share this:

Advertising Week 2023 in New York, and one of the sessions held on Oct. 17 focused on the advantages and the challenges involved in  OOH (out-of-home) advertising. “What Keeps You Up at Night? A Wake-Up Call for Brands Facing Fraud and Fatigue,” (available on replay) saw Anna Bager, President and CEO of the OAAA (Out […]

Product to MULO Brand? An Interview with Melissa Tavss

Share this:

Boozy ice cream? Cheers! Say no more! Melissa Tavss is the Founder and CEO of Tipsy Scoop, liquor-infused ice cream. She is taking her popular product on the road into her branded brick-and-mortar multi-location (MULO) stores.  We recently sat down with her to discuss her journey from founder to franchisor. How and when did you get the […]

Report: Advertisers Lean-In on Retail Data

Report: Advertisers Lean-In on Retail Data

Share this:

Retail data is changing the game for U.S. advertisers, presenting an incredible opportunity for those interested in closing the loop between digital ad exposures and actual sales. That’s according to a new report by The Trade Desk, an independent platform for digital advertising, which found that 91% of U.S. advertisers plan to maintain or increase […]

More Advertisers Explore Opportunities in Logged-In Media

More Advertisers Explore Opportunities in Logged-In Media

Share this:

Data privacy and online anonymity are layered into nearly every major martech project today, but a new survey of advertisers from the email based marketing technology company LiveIntent questions whether that approach is what consumers or advertisers actually want. Deep in the findings presented in LiveIntent’s 2023 Retail Media Playbook is this: Two-thirds of advertisers […]