News and Analysis
Pharma, Healthcare Brands Optimistic about Tech and Its Impact on Media Spending
Media spending by big pharma and other healthcare brands is getting better all the time this year. New findings from Mediaocean’s 2024 H2 Pharmaceutical and Healthcare Market Report, based on surveys conducted via Tech Validate in July 2024, say so. The report references data collected from a specific subset of 151 leading pharmaceutical and healthcare […]
How to Get That Precious Email Address: A New Study by LiveIntent
Close to 40 percent of brands are increasing their email budgets. Although consumers’ inboxes remain packed, email marketing remains one of the most effective options for targeting and attribution. A new survey by LiveIntent offers some compelling data and implications for those MULO (multi-location) marketers using email as part of their marketing strategy. The biggest […]
Sports Innovation Lab Forms Partnership with Dentsu
Like most reasons for ad-marketing partnerships, it is all about the data. So too with the one just announced between Dentsu and the Sports Innovation Lab (SIL). The goal is for clients of both entities to have specialized access to sports audiences across any publisher or platform. Dentsu is the first holding company to partner […]
Latest Posts
These 5 Retailers Are Investing In Virtual Try-On Tech
Virtual try-on is becoming a key differentiator for e-commerce brands, and an opportunity for traditional retailers to bring the in-store try-on experience into the comfort of their customers’ homes. When Parfums Christian Dior launched its virtual try-on solution at Viva Tech 2023 earlier this month, the company joined a growing list of luxury brands leveraging […]
In-House vs. Outsourced Marketing: Pros & Cons for Multi-Location Businesses
When it comes to marketing for multi-location businesses, a constant debate is whether or not to outsource your marketing or run it in-house. Since both come with a cost, deciding which marketing route is best can’t be determined by a simple coin toss or guessing game. You want to know for sure that you’re maximizing […]
Whose Job Is It to Explain Why Consumers Should Consent to Share Data?
Everybody is talking about user consent and privacy. Days after Swedish regulators fined Spotify more than $5 million for violating the European Union’s General Data Protection Regulation (GDPR) and failing to inform consumers how their data was being used, and months after Meta saw an even greater fine of $414 million for forcing its users […]
The Oldest Franchises in the U.S. That Are Still Going Strong
Keeping a business alive and thriving for 50+ years is no small feat. Many of us get calls and LinkedIn messages asking, “Have you considered investing in franchises ?” It may be a valid question because the franchise industry is growing at a rate of 4.2% and is expected to hit a whopping $460B in […]
Vistar Verify: DOOH Needs Quality Inventory Standards
Vistar Media wants to help establish quality inventory standards for the DOOH market. To that end, it has launched Vistar Verify. The program creates a shared definition of quality inventory in the Vistar marketplace using manual and automated checks. The objective is to ensure inventory is represented accurately and meets a collective set of standards […]
Study: ‘Ghosting’ Customers Leads to $2.4 Billion Loss in Retail Sales
Even if you haven’t heard the term “ghosting” before, you’ve almost certainly experienced it. Ghosting, or ending a relationship by suddenly withdrawing from all communication, is the exact opposite of what brand marketers are going for when they work to cultivate and deepen their relationships with customers. And yet, according to a new study, by […]
Google Third-Party Cookies, Adds LiveRamp to Data Clean Room Lineup
One year. That’s how long Google says publishers have to test — and raise any red flags on — the cookie alternatives in its Chrome Privacy Sandbox. In a recent announcement, Joey Trotz, director of product for Google’s Privacy Sandbox Ecosystems, all but guaranteed the company would finally be depreciating third-party cookies in the second half […]
Meet the Robotproof Leader: An Interview with Matt Robison About Boosting Product Sales
Matt Robison is the Founder & CEO of a marketing agency called Robotproof. The company is aptly named because he has a unique perspective on how to boost product sales by entertaining and engaging humans — and training the people who sell to them — at multi-location retailers. Robotproof’s primary focus is experiential marketing — […]
How Retailers Are Getting More Mileage from Curbside Pickups
With the pandemic firmly in the rearview mirror, consumers have returned to stores en masse. Surveys show that shopping behaviors in 2023 are not all that different from 2019 — with a few big exceptions. Online shopping continues to be more popular today than it was before the pandemic, and BOPIS—buy online, pickup in-store—has also […]
BOOM: Beyond the Barbells (MULO Specialty Gyms Abound)
We live in a world obsessed with longevity and fitness. Exercise has long been a big business. The fitness industry had its renaissance in the 1970s and 80s when the widespread adoption of TV and insights into the role of working out in battling heart disease gave rise to the practices of aerobics and yoga. […]
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