News and Analysis
AI in Advertising, According to Criteo
Romain Lerallut, VP of Engineering at Criteo, believes that AI will play a fundamental role in advertising for MULO (multi-location) brands. Enabling marketers to “speak” directly to consumers at all stages of the decision-making and purchase process, AI will not only result in more effective campaigns but also save companies advertising dollars and resources. What […]
Pharma, Healthcare Brands Optimistic about Tech and Its Impact on Media Spending
Media spending by big pharma and other healthcare brands is getting better all the time this year. New findings from Mediaocean’s 2024 H2 Pharmaceutical and Healthcare Market Report, based on surveys conducted via Tech Validate in July 2024, say so. The report references data collected from a specific subset of 151 leading pharmaceutical and healthcare […]
How to Get That Precious Email Address: A New Study by LiveIntent
Close to 40 percent of brands are increasing their email budgets. Although consumers’ inboxes remain packed, email marketing remains one of the most effective options for targeting and attribution. A new survey by LiveIntent offers some compelling data and implications for those MULO (multi-location) marketers using email as part of their marketing strategy. The biggest […]
Commentary
Where Will the Latest Economic Slump Take Technology?
Are we on the cusp of the next technological revolution that will come to define our globalized planet in the next few decades or more? From the printing press to the telephone and the electric light bulb, to the television and personal computer, each of these paradigm-shifting inventions took hold during economic depressions or deep recessions.
Data is the Key to Knowing What You Don’t Know About Consumers
As businesses turn to what’s readily available to them, first-party data strategies have emerged as a powerful tool for understanding the buyer’s journey. But the challenge is effectively collecting, managing, and driving the most value from this data in order to understand both known and unknown consumers.
Latest Posts
Adding Categories to Google Business Profile Boosts Local Rankings
Even a slight boost in local rankings can lead to thousands — if not hundreds of thousands — of dollars in revenue for a multi-location brand, which is why unlocking the secret to achieving higher local rankings is a topline goal for so many organizations in 2023. According to a new study that’s being billed […]
Pink Lily’s Success Puts It in the ‘Black’
The path to e-commerce success lies in women’s fashion. At least, that is what Chris Gerbig and his wife, Tori, concluded in 2011 when they began to research the type of online business they wanted to start that would not only support the family they planned to have but also the lifestyle they wanted to […]
Basis Technologies’ TikTok Integration Gives Advertisers Real-Time Performance Data
As social media continues to infiltrate more and more of our daily lives, increasingly advertisers are asking how they can take advantage of data that’s being collected to improve the performance of their campaigns. Today, Basis Technologies is taking a big step by announcing an integration with TikTok that will provide advertisers with access to […]
The ‘Drama’ of Sifting through Marketing Data
Claravine’s expressed goal in acquiring AI content-classification company Netra this month is to take “the drama out of marketing data.” Using its Data Standards Cloud platform, Claravine ensures that data is accurate, which in turn enables teams to measure results, pivot on execution, and improve performance within a consistent framework. The Utah-based Series B company […]
Marketers, Time To Tame Your Data For Good
As marketers, you already know the value of data. It’s a powerful tool for any organization to understand its customers, guide its strategy, and make informed business decisions. But, just like any powerful tool, if you don’t tame your data, it will do more harm than good. The conversation around marketing data tends to focus […]
More Drugstores Are Pushing to Incorporate Phygital Experiences — Here’s Why
They’ve got the data, and they’ve got the customer loyalty. With those key components in place, more retail drugstore chains are looking at how they can blend physical and digital marketing to create personalized and contextualized phygital experiences. The idea behind “phygital” marketing is simpler than it sounds. Phygital combines physical and digital experiences to […]
Career Moves: Craveworthy Brands, GM and Botify
In this biweekly roundup of career moves, we look at new faces at Craveworthy Brands, GM and Botify and more, anniversaries at Spectrio, Audigy and beyond and numerous opportunities at companies including Vendasta, Birdeye and Scorpion The one and only Lisa Crowder just made the move from AVP, Mobile Apps – Product Management & Development […]
BUST: Multi-Location (MULO) Restaurants & Retailers Declaring Bankruptcy in 2023
Although we all watched in dismay (and perhaps fear) as Bed Bath & Beyond and Jenny Craig took nosedives this year, reports of other brands facing the multi-location (MULO) “apocalypse” may contain more than a little hype. Here are some facts: More than 2,100 retail locations are expected to close in 2023, but Bed Bath […]
These 5 Retailers Are Investing In Virtual Try-On Tech
Virtual try-on is becoming a key differentiator for e-commerce brands, and an opportunity for traditional retailers to bring the in-store try-on experience into the comfort of their customers’ homes. When Parfums Christian Dior launched its virtual try-on solution at Viva Tech 2023 earlier this month, the company joined a growing list of luxury brands leveraging […]
In-House vs. Outsourced Marketing: Pros & Cons for Multi-Location Businesses
When it comes to marketing for multi-location businesses, a constant debate is whether or not to outsource your marketing or run it in-house. Since both come with a cost, deciding which marketing route is best can’t be determined by a simple coin toss or guessing game. You want to know for sure that you’re maximizing […]
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