News and Analysis
Who Won the “Near Me Scavenger Hunt?” (and What it Revealed)
During the lunch break at Street Fight LIVE, our guests hit the virtual streets to put themselves in their customers’ minds (and small screens) and find targeted businesses “near me”. The scavenger hunt, which LT sponsored, worked like this: We gave everyone five categories of products and services and instructed them to use their phones […]
Selling into MULO Big Brand Stores: One Founder’s Story
Every inventor, entrepreneur, or manufacturer can’t get a big deal on Shark Tank. Scaling up via online selling can be exhausting and highly competitive, especially when an inventor/manufacturer is up against hundreds of similar brands. Many food and product entrepreneurs dream of having their products sold by MULO (multi-location) big brand stores. We recently sat […]
StreetFight Live: All Content Creators are Not Created Equal!
Next in our series about the highlights of Street Fight LIVE is an overview of the UGC (User Generated Content) panel. Moderator Steph Hadas of 5WPR spoke before the session about the definition of public relations today and touched on how the lines have blurred between earned and paid media. MULO (multi-location) brands have discovered […]
Commentary
5 Martech Trends That Will Define 2023
As the US follows in the EU’s footsteps, privacy regulations will only play a larger role in marketing in 2023. While the GDPR is still the strongest privacy regulation to date, we will see an increasing number of regulations in the U.S. The best marketers are agile and should be using the coming year to make preparations for the loss of third-party cookies. One thing is clear: decisions must be strategic, privacy-centric, and backed by data.
Latest Posts
Marketing Agency Perspective: Improving the Franchisor-Franchisee Relationship
The relationship between a franchisor and a franchisee is … unique. Given the franchise business model and the fact that a franchisor is in a relationship with hundreds or thousands of franchisees, it’s especially important to nurture a better corporate and franchisee relationship. Here are five ideas to do just that, from a franchise marketing […]
Times are Changing: Meta’s AI-Powered Features Bring In New Era for Advertising Tech
In a move that could potentially reshape the adtech landscape, Meta has announced its latest foray into the world of artificial intelligence for advertising. The company formerly known as Facebook is set to roll out a suite of new generative AI features that can create ad backgrounds, expand images, and generate multiple versions of ad […]
Put a Pin in It: The Definition of a Place is Transforming
Domino’s just launched a new product (and is running campaign ads), enabling consumers to have pizza and other treats delivered wherever they “drop a pin.” It’s aptly called Pinpoint Delivery™. The definition of a “place” is transforming. Pre-Internet, it was simply a physical brick-and-mortar location. You went to those places to shop, dine, stay, meet, […]
BOOM: The Designer and Basic Milkshake
Despite many consumers’ focus on healthy and lactose-free beverages, a new MULO (multi-location) trend is picking up steam (or should we say whipped cream?). Milkshakes first came on the scene in 1885, and were made with booze. Ironically, the boozy milkshake is now having a moment again! In 1922, Walgreens began serving milkshakes and the […]
Macy’s Goes From Malls to Micro-Mini Model
Are mega department stores like Macy’s becoming a thing of the past? Although big box multi-location (MULO) stores in some categories like home improvement and groceries still make sense, the mall-based department stores may be due for a reconfiguration. Macy’s just announced that it is opening 30 small format stores. Leveraging the timeless reputation (founded […]
ChatGPT and the New Era of Search: Personalized Advertising and Beyond
As OpenAI adds more features and capabilities to ChatGPT, its artificial intelligence program, the potential use cases for search, advertising and brand marketing are growing. ChatGPT has been making waves across multiple industries since its inception, however last week’s announcement that the program will now be able to search the internet on its own is […]
BOOM: Brunch and the MULO Brands
Whether you crave a mimosa, an elaborate Bloody Mary, or simply a stack of good old-fashioned pancakes with syrup, one thing is certain — brunch is back and fueling MULO brands! A recent study by Square revealed that Saturday brunch is now the busiest day part for restaurants, including those with multiple locations (MULO brands). […]
6 Virtual Sizing Tools for Fashion Retailers
One of the last remaining hurdles for fashion brands to overcome in the e-commerce space has to do with sizing. For years, retailers have been attempting to replicate the in-store try-on experience online, with varying degrees of success. In 2023, something changed. Technology caught up with what shoppers and retailers were asking for, and a […]
The Marketing Agency of the Future: A Perspective from Andy Parnell
We recently sat down with Andy Parnell, President of Lane Terralever and Convince and Convert, an Arizona-based agency that works across a wide range of multi-location (MULO) clients in both the B-to-B and DTC worlds. With broad and deep experience, Andy has seen many changes in the marketing and agency world. He offers great insights […]
Agencies Find New Ways to Measure Performance of Snapchat Ads
Despite being one of the most influential social platforms on the planet, Snapchat is often viewed as being less desirable for advertisers than competitors like Facebook, TikTok, or Pinterest. That is, at least in part, due to how difficult it has traditionally been for advertisers to track their Snapchat Ads results in Snap. Now, an […]
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