News and Analysis
Self-Serve & Marketing Kiosks: The Ultimate in Phygital
Multi-location (MULO) brands have long been using various forms of digital advertising and transaction processing. Labor costs and shortages, combined with consumer demand and love of interactive experiences, have given rise to a whole new category of phygital (physical + digital) options and solutions. At the Summer Fancy Food Show, media and big box buyers were […]
Habit-Forming Content: Real Strategies from Brands Turning Videos Into Revenue
As businesses invest in expanding their social media presence, they should be clear about their purpose. Producing and sharing social media video content, even when that content goes viral, isn’t enough to justify their efforts. Businesses that benefit from social media marketing leverage their content to attract views, gain followers, and acquire leads by creating […]
New DoubleVerify Report Should Alarm Advertisers
Online advertising now represents nearly $800 billion in spending in 2025, up from a $374 billion market size in 2020. What else is up this year? A new report from DoubleVerify confirms the increases in fraud, AI bots, and ad blocking. Among the highlights for the North America market, based on a survey of 400 advertising […]
Commentary
Streets Ahead: TikTok Adds Yelp-Like Features, AI Overviews
In this week’s Streets Ahead update we learn about TikTok adding Yelp-like features and Google’s updates to AI Overviews. TikTok Adds Yelp-Like Features The News TikTok is adding features similar to Yelp, categorizing location-specific videos into segments such as food and drink, hotels, and shopping. This update aims to improve user experience by making it […]
Local Consumers Are Shifting Toward Social; Are Marketers Keeping Up?
Most local marketers are savvy about the importance of platforms like Google Maps and Apple Maps. As consumers ourselves, we know that these channels drive a huge amount of consumer traffic to storefronts, and we understand that informative, engaging search profiles help both small businesses and multi-location brands to differentiate themselves from the local competition. […]
Streets Ahead: 64% of Google Searches End with Google
In this week’s Streets Ahead update we learn about new Google research from Rand Fishkin and a reduction in brand spending on TikTok 64% of Google Searches End with Google The News Rand Fishkin at SparkToro has released an updated version of his “zero click” search studies, with the last one published in 2021. This […]
Latest Posts
Resonate Knows Who the Next President Is
The effects of a dock strike (averted for now) could have been one of those situations that changes the course of a presidential election. In 2016, then FBI Director James Comey investigated Hillary Clinton’s use of her personal email system in her role as Secretary of State. It was a major factor in swinging the […]
A Chat With Lucy Kriz of Criteo, a History Buff & Futurist
Lucy Kriz, VP of Global Brands at Criteo, is one of the 30 inspirational speakers coming to Street Fight LIVE 2024 on November 7th. Kriz is involved in the evolution of the media that builds MULO (multi-location) brands. To give you a preview of Kriz’ expertise and perspectives, we interviewed her about how she got […]
Holidays 2024: MULO Experts Predict the Spending Future
Although pumpkins currently line store shelves and turkeys are being prepped for November, retailers, restaurants, and service businesses (like spas, salons, and venues that sell gift certificates) have been thinking about the December holidays for a long time. This year, consumers are expected to spend about $241B, setting a new record. Seasonal spending is about […]
MULO & Meta & An Amazing Speaker Line-up!
200 senior professionals will be gathering at Meta’s headquarters in Chicago on November 7th for the re-launch of the Street Fight LIVE Summit. Will you join us? Or get left behind by your MULO (multi-location) competitors? Make sure every one of your locations is booming. Or, if you support MULO brands, this is a fantastic […]
The MULO Dozen: September in Review
As we head into the final months of 2024, let’s focus on what MULO (multi-location) brands, agencies, and tech companies must do to thrive. In addition to these 12 news flashes, please join us at Street Fight LIVE to get an in-depth view of the brands and companies transforming the MULO ecosystem. Checkers named a […]
Retail Media: Is it Working? Perspectives from Perion
Perion is a company that connects advertisers with consumers. They work with leading global retailers and brands such as Albertsons, Kroger, Macy’s, and Home Depot. Perion’s CEO and Director, Tal Jacobson, recently spoke with us about the surge in retail media networks. As more MULO (multi-location) brands develop their own advertising networks, we are starting […]
Marketing Storytelling: 4 Success Tips from Props
Especially as automation changes the MULO (multi-location) marketing landscape and brands use AI to target and “talk” to their consumers and prospects, the value of human-to-human connection or storytelling becomes more important. How do MULO retail, restaurant, and service brands build real loyalty among the people who spend (or could spend) with them? Joseph Perello, […]
Who’s Minding the Store? Who’s Watching the Kids?
This election season, the issue of childcare is a significant topic of conversation. MULO (multi-location) brands are already challenged by labor shortages, rising minimum wages, and ongoing retention challenges. Add to that scheduling and expense challenges that arise from childcare duties and those challenges get even more complex. Childcare costs in the U.S. are staggeringly […]
Automotive Advertisers Set Sights on CTV
Fresh from releasing its H2 2024 H2 Pharmaceutical and Healthcare Market Report, Mediaocean, an omnichannel ad platform, is out with its H2 2024 Automotive report. While linear TV remains a much cited choice for ad spend because of its ability to raise and spread product awareness, CTV has come on as the new darling channel […]
Streets Ahead: Yelp 2024 State of Services, Google Review Policy
In this week’s Streets Ahead update, SOCi looks at Yelp’s 2024 State of Services report as well as the conclusion of Google’s new efforts to tackle fake reviews. Yelp Publishes 2024 State of Services Report The News Yelp’s annual report on the state of services indicates that the home services industry is set to break new […]
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