Street Fight Daily: Highlights from Street Fight Summit, Advertisers Drop DSPs to Cut Costs

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… #SFSNYC: The Growing Power of SMB OS… #SFSNYC: Investors on Billion-Dollar Opportunities in Local and Where to Find Them… Advertisers Cut DSPs 40% Over Two Years…

Reputation.com Acquires SIM Partners

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In what is sure to be one of local’s major acquisition deals of 2018, Reputation.com has acquired SIM Partners, the companies announced today.

‘SMB OS’: Expanding the Local Pie

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SMB OS isn’t a new concept, though it’s now emerging and crystallizing in new ways. Advancing it are supporting technologies like cloud computing, mobility and cash-flow friendly SaaS pricing. Much of this trickles down from enterprise world, as it often does.

Report: Matching Up With Local Merchants’ Marketing Objectives

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Our analysis of local merchants shows that SMBs are spending more money on digital marketing — particularly social media and email — because they find those channels most effective. But there appears to be some missing links between new customer acquisition and their favorite tactics.

Building a Local Stack: The Rise of ‘SMB OS’

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SMB OS includes the full range of business services that traditionally fall outside of – but are related to – advertising. It’s POS systems, supply chain, payroll, insurance, appointment scheduling, online ordering, CRM… even HR.

Street Fight Daily: Blue Apron Prices IPO, How Retailers Can Respond to Amazon’s Disruption

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Blue Apron and Delivery Hero Price IPOs Following Amazon’s Big Buy… How Retailers Will Have to Adapt to Avoid Getting Eaten by Amazon… The Race Is On to Challenge Google-Facebook Duopoly in Digital Advertising…

Street Fight Daily: Facebook Bolsters Brand Safety, Instacart Partners With Legacy Grocer

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech… Facebook is Giving Advertisers More Control Over Where Their Ads Appear… Legacy Grocer Partners with Instagram to Offer Delivery…

Street Fight Daily: Uber Embraces Reform as CEO Takes Leave, B2Cs Struggle with MarTech Integration

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Embraces Major Reforms as CEO Takes Leave… Melding Marketing and Ad Tech a Challenge for B2C Companies… Gen Z Is Not Mobile First; It’s Mobile Only..

Street Fight Daily: Apple Innovates on Marketing AI, Facebook Makes a Case Against TV Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Accelerates AI for Marketers… Facebook Says Users Turn to the Platform During Commercial Breaks When Watching TV… Snapchat versus Instagram: What Marketers Need to Know…

Street Fight Daily: Facebook Expands Ad Suite for Businesses, Google Shopping’s Role in Retail

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Expands Canvas Ads and Integrates Them with Collection Ads… How Google Shopping Can Help Retailers Bounce Back… The Future of Marketing Data: Accuracy Trumps Everything…

Street Fight Daily: Apple and Google Spook Publishers, Pinterest Lands $150M for Visual Search

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Apple and Google Take Aim at Ads, Publishers Tremble… Pinterest Raises Another $150 Million As It Aims to Conquer Visual Search… Analytics Tools Are Still a Challenge for Many…

Street Fight Daily: Snap Acquires Placed, Google’s AMP Drives Content Engagement

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Acquires Placed to Measure Whether Ads Drive Brick-and-Mortar Sales… Google’s AMP Mean Visitors Spend More Time With Content… Amazon Fights Walmart for Low-Income Shoppers…

Street Fight Daily: Brands Use Data to Power Email Engagement, Amazon’s Brands Catch Fire

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Using Data to Power Email Engagement… Some of Amazon’s Own Brands Are Becoming Super Popular Online… How Google Could Fire Up Its Smart Home Play…

Street Fight Daily: Uber Fires Self-Driving Car Architect, Google Tests Personalized Search

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Fires Former Google Engineer at Heart of Self-Driving Dispute… Google Tests Personalized Search, Likely a Future Ad Targeting Weapon… How to Differentiate Among the Many Marketing Automation Companies…

YP’s Rowe: Hybrid Print/Digital Offerings Can Reinforce Value

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The company’s chief executive, Jared Rowe, talked about where YP saw its sweet spot. In particular, he spoke of a “blended” print and digital model where publishers could move consumers “back and forth, and in between” to create more value for local businesses.

Street Fight Summit 2017

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<—Back to Street Fight The Best Street Fight Summit Ever! SPEAKERS | AGENDA | VENUE | SPONSORS | NETWORKING | TICKETS JUNE 12-14, 2017 • Brooklyn NY Location • Mobile • Commerce • AI • Industry Consolidation • Global Opportunities Brand Marketers • Local Merchants • Voice Search Check out videos from last year’s Street Fight Summit and […]

Voice Search Profoundly Changes the Way Consumers Interact on Mobile

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Sponsoered content: Business listings are an important part of voice searches, particularly when “near me” searches are involved. Localized searches may see an even more rapid shift to voice than other searches, based on consumers’ increasing comfort with using hands-free devices in the car or when their eyes are otherwise occupied while outside the home.

Street Fight Daily: Google Gets Lift from Maps Ads, Facebook’s E-Commerce Strategy

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Sees Lift from Maps Ads, Local Mobile Clicks… Facebook Puts Off Monetization of E-Commerce Efforts to Boost their Popularity… BloomReach Acquires Hippo to Create, Personalize, and Measure Every Digital Experience…

Booker Acquires Frederick, Expands Marketing Automation for Service Businesses

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The two companies had an existing partnership in place, and Booker has already rolled out Frederick’s marketing services to 200 of its existing customers. Following the deal, Frederick will retain its brand and will continue integrations with other business management systems.

Webinar Recap: Marketing and Customer Engagement Tactics for the Holiday Season

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Black Friday is a week away. Is there anything brands and merchants can do before then to make their local marketing stand out amid the holiday crush? Yesterday’s Street Fight webinar, “Real-Time Location-Based Marketing Strategies for the Holidays,” in conjunction with Brandify, indicated there’s still time to implement some practical tactics that can make a difference.