News and Analysis
Digital Remedy Takes on the Biggest Pain in Ad Performance
Advertising performance is becoming harder—not easier—to measure, especially for agencies managing campaigns across multiple channels and markets. A new platform from Digital Remedy aims to simplify that complexity, giving marketers a unified view of ad performance across CTV, display, audio, and more—and changing how they understand what actually drives results. The new Digital Remedy platform, […]
TikTok and iHeartMedia Bring Social Discovery to Audio
TikTok is expanding beyond short-form video and into the audio world with the launch of TikTok Radio, a new collaboration with iHeartMedia that blends trending TikTok music, creator commentary, and viral culture into a broadcast and streaming format. Debuting during SXSW and now available on the iHeartRadio app and dozens of U.S. broadcast stations, the […]
Why a Streaming TV Ad Platform Is Buying Billboards
Out-of-home (OOH) advertising is increasingly becoming a channel for B2B technology companies looking to reach decision-makers in the real world. As SaaS platforms compete for the attention of enterprise marketers, AI founders, and venture capital firms, some are turning to highly targeted billboards and transit campaigns in tech-heavy markets. Streaming ad platform Vibe.co is the […]
Commentary
Authentic Storytelling: Real-Life Scenarios Showcase Brand Values and Build Trust
When consumers question what to believe, brands that show (not just tell) who they are will stand out. Authentic storytelling isn’t a marketing trend but a strategic approach that builds trust through clarity, action, and proof. The strongest stories don’t come from scripts. They come from real people, real moments, and real values in action. […]
The Digital Ceiling Is Here – OOH Advertising Is Breaking Through
For years, marketers have been told to chase efficiency, driving budgets deeper into digital and social media. And for a while, that made sense. But efficiency has a ceiling, and today’s marketing ecosystem is hitting it hard. Digital feeds are oversaturated, audiences are fatigued, and the once-reliable growth engine of online marketing has plateaued. With […]
Scaling Seasonal SEO Across Locations With AI Insights
For multi-location brands, adapting to highly localized, seasonal shifts in consumer behavior is key to maximizing revenue. But when it comes to local SEO, it can be incredibly complex to manage strategies at scale across locations numbering in the double or triple digits. For marketers managing dozens or hundreds of locations, tracking these hyperlocal patterns […]
Latest Posts
NBCUniversal Taps Guideline for Smarter, Data-Driven Advertising
Guideline and NBCUniversal have announced the expansion of their partnership to bolster NBCUniversal’s data-driven strategies across ad sales. The collaboration highlights how major media companies are leaning into predictive analytics to stay competitive in a fragmented advertising marketplace. Navigating a Fragmented Market The advertising ecosystem continues to be reshaped by cross-platform consumption, shifting budgets, and […]
The Skinny on FAT Brands with Elaine Patel
We all know that the relationship between a corporate MULO (multi-location) brand and its local operators can sometimes be challenging. How do you keep the integrity of your brand whole while supporting the entrepreneurial people who run your day-to-day and regional operations? Elaine Patel is one woman who has many of those answers. Elaine Patel […]
Flamel.ai Expands Suite of AI Tools to Power Franchise Growth
Flamel.ai announced a new suite of product capabilities that bring advanced content creation, cross-platform scheduling, and localized advertising to every customer touchpoint. The updates extend Flamel.ai’s mission to help franchisors scale marketing while maintaining local authenticity and brand consistency. The September product release includes: Social Ad Playbooks — automated Meta campaign templates that franchisors can […]
Meet Leeza Hoyt, the Accidental Entrepreneur Who Built an Award-Winning Business
Public relations (especially reputation and crisis management, social sentiment, and investor relations) is rapidly changing and plays an even more critical role in the media mix than ever before. One disruntled team member or company scandal can spread bad news (true or false) like wildfire and damage a MULO (multi-location) brand. On the other hand, positive […]
“Search Fractured” and Healed by Corey Quinn
Join us in LA on September 30th at Street Fight LIVE 2025 and learn what you need to know about branding, search, and (most importantly), growth and ROI in 2026 and beyond for the MULO (multi-location) ecosystem. The consumer decision-making process is radically different from what it was even last year, and thought leaders like […]
Universal Ads, Backed by Comcast, Launches AI-Powered Video Generator
Universal Ads, a Comcast-owned advertising platform designed to make television as easy to buy as social media, has launched a new AI-powered video generator that lets advertisers produce broadcast-ready commercials in minutes. The move underscores Comcast’s broader strategy to invest in and modernize the adtech stack, making premium TV advertising accessible to businesses of all […]
This Hummingbird is Soaring! A Chat With Emily Steele
Influencers, influencers, creators, creators everywhere! “Where is the ROI and long-term benefit?” C-level executives are asking. Founder Emily Steele, is helping to answer that question and will take the stage at Street Fight LIVE 2025 to share the fast-paced success of her business and talk about how the creator economy is evolving, with an emphasis on […]
What’s Next at Yext? A Preview With Brooke Henderson
AI-powered search is clearly one of the hot topics today for both MULO (multi-location) brands, as well as single-location operators. Who better to prepare you for the massive changes that lie ahead than Brooke Henderson, VP of U.S. Strategic Partnerships at YEXT, a company that has led the industry in helping brands get “found” and […]
Food, Franchises, and Frank Talk with Dan Bejmuk
Dan Bejmuk is among the 30+ thought leaders who will be joining us on stage at Street Fight LIVE 2025. His professional (and personal) passions include MULO (multi-location) food brands. We sat down with him to learn a little more about the path that led to his current role at Dreambox (an agency). What brought […]
Beyond Likes: Win Hearts with Emotional Marketing
I’ve been in the marketing game for a while, and if there’s one thing I’ve learned, it’s that data is king. We track clicks, opens, conversions, and a million other metrics. But what if the most important metric isn’t something you can easily count? What if the result of emotional marketing is a feeling? We’re […]
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