Local Media Consortium Touts New comScore-Validated Reach
The 75 newspaper groups and broadcasters that comprise the Local Media Consortium have always pitched advertisers that their “premium” content pulled in big numbers of readers. But LMC’s stats on unique visitors to its members’ 1,600 digital platforms were produced by a crazy quilt of measurements from individual publishers. The result was totals so high […]
Street Fight Daily: Foursquare’s New Plan, Tech’s Dominating ‘Frightful 5’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare’s Plan to Use Your Data to Make Money — Even if You Aren’t a User (Wired)… Tech’s ‘Frightful 5’ Will Dominate Digital Life for Foreseeable Future (New York Times)… What’s Next For Lead Generation? (TechCrunch)…
Feastly Co-founder: ‘We’re Looking to Become the Largest Dining Establishment in the World’
Feastly wants to connect you with a specific chef instead of a restaurant, so that you can have a unique meal prepared for you and your party wherever you want to eat it. Street Fight recently caught up with Feastly’s co-founder Noah Karesh and advisor Lem Lloyd to talk about the thinking behind the service.
Street Fight Daily: DoorDash’s Unicorn Hopes Fall Short, Rite Aid’s Massive Beacon Program
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoorDash Struggles in Quest for $1 Billion Valuation (Wall Street Journal)… Rite Aid Preps One of the Largest Beacon Activations (GeoMarketing)… The Goldman Sachs Note Behind the Theory that Apple has Figured Out How ‘to Starve Google’s Core Business Into Irrelevance’ (Business Insider)…
Street Fight Daily: Foursquare Gets a New CEO, How Apple’s iAd News Affects the Industry
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare CEO Steps Down as Valuation Plummets (Wall Street Journal)… What Apple’s iAd Changes Mean for the Industry (Digiday)… How Google’s Search Chief Has Been Living the “Mobile First” Life (Search Engine Land)…
Dealmakers: On-Demand and Deep-Linking Companies Born Under a Lucky Star
Two areas in the industry I see creating genuine value are in-app search, or “deep linking,” and on-demand tech. In both cases, the value these two segments of our industry bring is in the efficiencies they create. In other words, where and how they reduce friction in consumer transactions is where we will see 2016 investment and M&A activity.
Street Fight Daily: The Trouble With “Uber for X” Companies, Apple Moves Away From Mobile Advertising
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… ‘Uber for X’ Will Fail in 2016, but Uber Will Continue to Thrive…Why? (Recode)… Apple Steps Back From Its iAd Advertising Business (BuzzFeed)… How Mobile Apps Stack Up Against Mobile Browsers (eMarketer)…
Street Fight Daily: How Google and Apple Dominate the Web, Self-Driving Lyfts Are Coming
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Web Giants Are Raising the Performance Bar on Everyone (ReadWrite)… GM to Launch Self-Driving Lyft Fleet in Austin, Texas (Mashable)… How Local Governments Are Using Technology to Serve Citizens Better (Harvard Business Review)…
Turf Talk Redux: Looking for the Future in Companies, People, and Products
I like to be a little out in front of things. Not too far (hyperloops) and not too close (digital couponing). In my writing about local marketing and media (both here at Street Fight, and previously), I’ve generally been most comfortable investigating advancements that attempt to intersect the possible and the inevitable. For instance: the […]
Street Fight Daily: How SMBs Can Win at Local Search, Uber’s New Feature Is a Lot Like Foursquare
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brick-and-Mortar Merchants Can Win in Local Search (Street Fight)… Uber Will Give You Things To Do While You’re On Your Trip (Mashable)… How Oracle Is Helping Retailers Sell More Stuff (Recode)…
Nashville ‘Indie’ Home Page Media, Now 5 Sites, Expands ‘Where There’s a Need’
Kelly Gilfillan launched her Home Page Media Group in suburban Nashville in 2009 smack in the middle of affluent turf that had been long “owned” by Gannett’s the Tennesseean. Having expanded her model to several nearby communities since then, Gilfillan is on track to hit $1 million revenue by 2017.
Street Fight Daily: Ford Launching Commuter App, the Benefits of Retail Subscription Models
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ford Plans Commuter App, Ford Car Not Required (USA Today)… How Subscriptions Are Creating Winners and Losers in Retail (Harvard Business Review)… Challenging Uber, Lyft Bets on a Road Wide Enough for Two (New York Times)…
