Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles
Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases.
LBMA Podcast: Jack Daniels + Facebook, Bloom for Publishers, Mastercard + PlaceIQ
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Dixons Carphone, ZoneTap, LinkNYC, Brightsign + MoodMedia for Costa Coffee, Swirl + Oracle Marketing Cloud, Comqi + Panasonic.
John Oliver Delivers a Valentine (And a Warning) to Newspapers — But Will They Listen?
John Oliver’s tribute to newspapers on HBO’s “Last Week Tonight” highlighted the challenges for the country’s dailies, as well as the dangers of making online news all about clickbait. To combat this dismal future, publishers should focus on making their sites as engaging as possible, which could ultimately help sell digital subscriptions.
Street Fight Daily: Ford’s Ride-Hail Ambitions, Yik Yak Shifts Focus to Local Connections
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ford Plans to Have a Full Fleet of Autonomous Cars Operating in a Ride-Hail Service by 2021… Yik Yak Yearns to Be Local, Not Just Anonymous… Retailers Should Perfect In-Store Pickup or Not Offer It At All…
Local Loyalty: Klosebuy Plans to Bring Powerful Marketing to Main Street
New loyalty entrants are looking to make life simpler for the thrifty with suites of services that stretch from the marketer all the way to a consumer’s wallet. And some of those, like Klosebuy, are focusing local — targeting the SMB by giving them the power over loyalty programs once reserved for the big guys.
Street Fight Daily: Snapchat Will Acquire Vurb, Local Sites Fill Traditional News Void
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat is Acquiring Mobile Search App Vurb for Over $110 Million… As Legacy News Organizations Cut Back, Local Sites Are Cropping Up to Fill the Void… Omnichannel May Never Catch On, But It’s the Next Big Thing for Local…
LBMA Podcast: Snapchat + Yext, Gimbal’s Experiences, Unacast’s Thomas Walle Jensen
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: GoGoGrandparent, Pets At Home + GrandVisual, Macy’s + IBM’s Watson, Mentos + Posterscope, Apple iOS10, Sephora, Tinder, and Flirtey + 7Eleven.
How DMN’s Speakeasy Became a Major Revenue Driver in the Digital Transition
The newspaper’s in-house digital agency has grown to 70 client businesses that provide a significant share of the estimated $40 million of annual revenue that doesn’t originate within the walls of the DMN. The division has become the centerpiece of the company’s work to to re-establish a revenue growth model.
6 Ways Brands Can Automate Updates on Local Facebook Pages
For a brand with 10, 100, or even 1,000 locations, having to create and manually update local Facebook pages can be daunting, but a number of hyperlocal vendors have stepped in with solutions to streamline the process. Here are six examples of platforms that multi-location businesses can use to automate their updates across local Facebook pages.
Street Fight Daily: Restaurants Eager for New Tech, P&G’s Facebook Experiment
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Yelp Plans to Consolidate Mobile Gains and Reach $1B in Revenue… Restaurants Would Implement Predictive Ordering, Drones if Available… Why P&G Decided Facebook Ad Targeting Often Isn’t Worth the Money…
