Commentary

AR, VR, and AI Show the Way for Marketing in 2023

by Florian Hübner Share this  
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The opportunities for businesses to meaningfully integrate products, services, and business information into AI-enabled experiences are limited only by their own creativity and access to the AI technology that can make their vision a reality.

Commentary

Time is Running Out to Build Trust with Consumers and Save the Free, Ad-Supported Internet

by Keith Petri Share this  
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Consumers think it is marketers’ responsibility to keep their data private and secure—and they’re willing to reward them if they get those benefits.

marketing agency strategy
Commentary Featured Articles

Must-have Digital Tools for Your Marketing Agency Strategy

by Drew Canniff Share this  
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Developing your marketing agency strategy is essential to the growth of your firm. As such, you’ll want to create and initiate your growth strategy at the launch of your agency, then revise it on an annual basis.

customer experience
Commentary

What’s Driving CX? 3 Predictions for 2023

by Deanna Ballew Share this  
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This is a pivotal moment for the state of customer experience (CX) as customers demand more connected, frictionless, and innovative experiences. However, despite the significance of CX, according to Forrester’s US Customer Experience Index, CX quality declined for 19% of brands in 2022. 

amazon playbook
Commentary

Amazon Takes a Page from the TikTok Playbook

by Mike Boland Share this  
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Social commerce provides the promise of an additional revenue stream for social platforms that have largely relied on advertising for monetization. The giants are copying each other to get there, and Amazon has taken a page from the TikTok playbook to spur its latest advance.

green shopping
Commentary

Consumer Trust and Green Shopping Lead the Way in 2023

by Ken Harlan Share this  
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With almost every business continuing to evolve, 2023 is going to build on the success of this year. In fact, next year will present new opportunities to build trust, innovate digital marketing tactics, and advance our industry’s effort to reduce our industry’s climate impact. 

deeper customer relationships
Commentary Featured Articles

Elevating Subscriptions: Turning Transactions into Deeper Customer Relationships

by Shawn Stacy Share this  
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What brands need to do to maximize the value of subscriptions is deliver—and differentiate themselves—on exceptional customer experiences (CX). This includes real-time support and service to meet high demand while furthering customer relationships. 

Commentary

What Amazon’s Clean Room Services Move Means for Advertisers and Competitors

by Bob Walczak Share this  
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The AWS foray into clean room tech has the potential to shake ad tech’s foundation and lock a lot of established providers out of the market before clean rooms even really become a standard part of the ad tech stack.

Commentary Featured Articles

Reality Check: These Social Trends Will Actually Shape Local Marketing in 2023

by Donny Dye Share this  
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These subtle, yet pragmatic, social marketing trends will guide next year far more than the bullhorn announcements that declare everything is different now.

Commentary Featured Articles

8 Essentials for a Modern Store Locator Experience

by Rachel Berman Share this  
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Whether you call it a store locator, dealer finder, location finder, or service locator, creating a modernized, convenient, and relevant experience is essential to support your customer seamlessly throughout their online experience.

Commentary

Why You Should Add CTV Advertising to Your Local Channel Portfolio

by Chris Woodward Share this  
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As a marketer, it’s essential to advertise in the places where your customers spend their time. Increasingly, that place is CTV.  

Commentary

The Rise of UGC in Connected TV

by Shannon Jessup Share this  
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User-generated content (UGC) is full of opportunities to foster authenticity and awareness to reach younger audiences, many of which watch CTV as opposed to linear TV. 

Commentary

Marketing on Twitter amid Platform Uncertainty

by Rachel McGann Share this  
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Users keep discussing whether to abandon the platform for a new one, but what should businesses do? Many companies use Twitter to create brand awareness and reach customers, so should they leave Twitter or wait to see what happens? 

Commentary

A Bird’s Eye View of Digital Ad Trends in 2023

by Jon Schulz Share this  
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What’s in store for 2023? The key word is adaptation: across devices, tools, and channels. Brands and their partners will rely more on first party data, artificial intelligence, and tools to meet the ever-present demand to measure marketing effectiveness. 

Commentary

Marketing in a Recession: How 2008 Can Inform 2023 Strategy

by Brian Quinn Share this  
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By being creative with your marketing budget, listening to your customers, and taking advantage of data, you can do more than just survive an economic recession; you might even grow. 

Commentary Featured Articles Streets Ahead

The Influence of Reviews on Conversion

by Damian Rollison Share this  
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Can the influence of reviews be quantified? This is one of the questions addressed by SOCi’s new State of Google Reviews report. The report examines the Google profiles of approximately 31,000 chain and franchise businesses, who together earned 4.9 million reviews from January 2015 to July 2022. 

Commentary Featured Articles

How Small Businesses Can Prepare for the 2023 Marketing Landscape

by Alicia Pringle Share this  
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The best way for small business marketers to keep their brand relevant with their desired customer segment and target audience is to acknowledge shifts in industry trends and adjust to them. To help guide what this may look like, here are a few predictions on marketing trends in 2023.

Commentary Featured Articles

4 Common Dynamic Pricing Myths Debunked

by Michael Jaszczyk Share this  
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With so much at stake, why aren’t more retailers relying on dynamic pricing? Some retailers are hesitant to implement this AI-driven solution because they misunderstand the technology and how it impacts the retailer’s control and the customer’s shopping experience. 

Commentary

How Brands Can Navigate the Economic Downturn

by Paul Donato Share this  
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Brands can make the most of their ad dollars during the downturn by leaning into point-of-purchase activations, switching to cost-effective channels, and investing in creative.

Commentary

Brands Leveraging Affiliate Channel to Move Retail Inventory

by Kelly Ground Share this  
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With consumers expecting discounts this season, here’s how brands can leverage affiliate partners to effectively move inventory and make sales.

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