Brand Shoppability Comes to YouTube Shorts
We can add one more channel to the list of shoppable apps: YouTube Shorts. The YouTube feature that’s meant to compete with TikTok for short-form video has announced that it will integrate shoppable content and affiliate revenue. This comes as it tries to attract creators and counteract revenue declines.
Google Overhauls Business Profile Manager with Transition to Search Interface
Lots of the functionality is exactly the same between the old GMB and the new NMX, the only difference being where the features reside. For most businesses, updating your phone number, your hours of operation, or your business attributes will seem very familiar. Here are some of the significant differences.
Open-Source Data Is a Risky Gamble for Businesses
While open-source data is free, it can cost a great deal of capital in the long run. For some companies, especially those with robust engineering teams, these costs might be acceptable. For others, however, it might be wiser to dedicate spend to an initial data purchase to avoid ROI headaches down the line.
Where Will the Latest Economic Slump Take Technology?
Are we on the cusp of the next technological revolution that will come to define our globalized planet in the next few decades or more? From the printing press to the telephone and the electric light bulb, to the television and personal computer, each of these paradigm-shifting inventions took hold during economic depressions or deep recessions.
Data is the Key to Knowing What You Don’t Know About Consumers
As businesses turn to what’s readily available to them, first-party data strategies have emerged as a powerful tool for understanding the buyer’s journey. But the challenge is effectively collecting, managing, and driving the most value from this data in order to understand both known and unknown consumers.
The Creator Economy Accelerates
Adobe’s annual Max event is happening this week in LA, its first physical rendition since Covid lockdowns sidelined the event world. Max is all about the creator economy, the emerging crop of individuals and SMBs that create content. This has been Adobe’s target market for two decades. This all manifests in the ever-growing Creative Cloud… […]
How Post-Pandemic Shopping Habits Affect Black Friday and Cyber Monday
Consumers aren’t holding off on gift purchases until the day after Thanksgiving. Retailers who’ve always counted on Black Friday in particular and the Cyber Five (Thanksgiving through Cyber Monday) in general to push them into profitability for the year need to develop new strategies based on data.
The Telltale Signs of Fake Reviews
Curtis Boyd is the founder of a Southern California-based company, The Transparency Co, which has gained significant attention in recent months for the technology Boyd has developed to detect fake reviews at scale. Boyd’s company has recently secured government contracts to help ferret out fake reviews online.
Ecommerce Design: How Smart UI Choices Boost Engagement and Conversion
In ecommerce, conversions are considered the most important metric to track. However, an increase in engagement can matter just as much: the more people interact with your pages, the more likely they are to return and convert later as well as to promote your business among their own network.
Niantic Accelerates the Real-World Metaverse
One of the companies at the center of the shift to the metaverse is Niantic. Mostly associated with its breakout hit, Pokémon Go, it has evolved its business to be more of a developer platform for geo-local AR experiences. Known as Lightship, the platform is expressly built to enable the real-world metaverse.
The Customer Journey Isn’t Linear Anymore: How Marketers Can Adapt
Brands that previously were able to define a customer journey and maybe even map it out in a linear fashion face a new reality. They no longer possess the means to dictate how a consumer interacts with them. Here are three tips on how marketers can adapt their strategies for the new customer journey.
Local SEO Strategy: 4 Tips Every Agency Needs to Know
To captivate the shoppers who are most likely to buy—that is, the consumers in your client’s local market—you need a strategy that gets your client to the top of local search results. Here’s why local SEO matters and how to build an effective local SEO strategy for your clients.