Street Fight Daily: IAB’s Annual Digital Report, Publishers Threatened by the Rise of Platforms
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Digital Advertising Revenue Jumped 20% in 2015 (Adweek)… Most Smartphone Owners Use Location-Based Services (eMarketer)… Google’s Parent Alphabet Misses Profit Expectations As Moonshot Spend Soars (The Guardian)…
Street Fight Daily: Google Officially Charged by EU, Facebook’s TV-Like Ad Buying
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… EU Files Formal Charges Against Google Over Android Conduct (Wall Street Journal)… Ad Buying on Facebook Just Got More TV-Like (AdAge)… Ad Tech Is Broken. Here’s How Newsrooms Can Help Fix It (Poynter)…
Street Fight Daily: Airbnb Makes Local Push, Google Dominates Mobile Paid Search
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Airbnb Wants Travelers to ‘Live Like a Local’ With Its App (New York Times)… Google Drove 95% of U.S. Smartphone Paid Search Clicks in Q1 (Search Engine Land)… Porch Partners with Wayfair to Take On Amazon (Seattle Times)…
Street Fight Daily: YP Plans Yahoo Bid, eBay’s Craigslist Competitor Has 7M Downloads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… YP Plans First-Round Bid for Yahoo (Bloomberg) YP, the digital advertising business of what was formerly Yellowpages.com, plans to submit a first-round bid Monday to merge with Yahoo. YP is working with Goldman Sachs to investigate a variety of strategic alternatives, which could […]
Case Study: Washington Retailer Drives Sales with Localized Campaigns
“Our goal is to concentrate on how we can engage better through mobile and video — quality content that people want to engage with is the measuring stick,” says Jordan Roorda. “It’s a complete change with how ‘success’ is measured, it’s like giving a thoughtful present, not a gift card.”
Street Fight Daily: Yelp’s New Home Services Feature, Return of the QR Code?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Now You Can Get Price Quotes for Home Services Inside Yelp (BuzzFeed)… Will Facebook Salvage QR Codes from the Dustbin of Local Marketing History? (Blumenthals)… Cross-Device Campaigns 60% Better Than PC-Only for Offline Conversions (Marketing Land)…
Inevitably, There’s a ‘Bot of Bots’ Digging Up Local Services
Bot Hunter allows queries about the latest hot bots, and its makers envision lots of local bots populating the platform. Key use cases include scheduling appointments, retrieving basic information, receiving automatic follow-ups after certain purchases, as well as promotions and loyalty programs.
Street Fight Daily: Local News Publishers Form Ad Company, Google Still Betting on Beacons
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 4 of the Biggest Media Publishers in the U.S. Form an Advertising Company (Business Insider)… Google May Have Found a Way to Make the Real-World Web Work (Wired)… Apple Pursues New Search Features for a Crowded App Store (Bloomberg)…
Street Fight Daily: Kayak to Debut Restaurant Search, How Brands Can Use Chatbots Effectively
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Kayak to Launch Restaurants, Tours, and Activities Comparison-Shopping Features (Skift)… Can Brands Turn Real-Time Facebook Messenger Chats into Meaningful Engagements? (Mobile Marketer)… Ride-Hailing Start-Ups Compete in ‘Uber for Children’ Niche (New York Times)…
Street Fight Daily: How Apps Are Changing Shopping, Facebook’s Plans for Messenger
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Shoppers Flock to Apps, Shaking Up Retail (Wall Street Journal)… Facebook Bets on a Bot Resurgence, Chattier Than Ever (New York Times)… The Newest Rainmakers at Publishers: Ecommerce Editors (Digiday)…
8 Branding Strategies for Hyperlocal Vendors
A strong brand strategy is the foundation of a winning launch, even though developing the strategy can increase the time it takes to get a new product to market. Here are eight brand development strategies for hyperlocal vendors, from founders and executives who’ve been in the trenches themselves.
Street Fight Daily: Facebook and Ticketmaster Partner, On-Demand’s Limitations
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ticketmaster Will Sell Tickets Directly on Facebook in Coming Weeks (BuzzFeed)… The Looming Limits of On-Demand Delivery (Retail Dive)… Billy Penn Owner Narrows Search for Second City (Politico)…