New Hires at Nextdoor, Airbnb, Applift

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Every two or three weeks, guest columnist Geoff Michener rounds up some of the latest hires in local and digital marketing. This week’s roundup also includes new hires at TapClicks, Affinio, Tealium, Vistar Media, and Motista.

LBMA Podcast: Walmart’s Toy Lab, 7-Eleven & WeChat, Anything’s Big Funding Round

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On this week’s LBMA show: Anything raises $42.5M, Baidu invests in Xinchao Media, Mobike + Louis Vuitton, Tencent goes all in with HERE maps, Walmart’s toy lab, 7-Eleven Canada rolls out WeChat + Alipay.

Raise Report: Standard Cognition, Clearbanc, WeWork Secure New Funding

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This edition also includes funding for SalonHQ and Sojern.

What Can Brick-and-Mortar Grocers Learn from Online-Only Competitors?

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To learn more about what supermarkets should be doing to meet rising consumer expectations, and what brick-and-mortar stores can learn from their online-only counterparts, we caught up with Pradeep Elankumaran, CEO of Farmstead, a pure-play digital grocer that brings local groceries to doorsteps.

LMA in Big Push to Strengthen Local Journalism and Build Better Communities

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The Local Media Association is working to build a Business Model Accelerator that will chart sustainable revenue paths for local media and, in turn, enhance the vital role that they must play in their communities. In this Q&A, LMA Chief Innovation Officer Jed Williams sketches out this far-ranging quest to give local news a central place in community and ensure the industry will be around for the long run.

CCPA: California’s version of GDPR?

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The U.S. recently joined countries taking action on data privacy with the California Consumer Privacy Act (CCPA), which was signed by Governor Jerry Brown on June 28, 2018. The CCPA will protect the rights of California consumers and encourage stronger privacy online and greater transparency overall.

With Help of Magisto, Small Businesses Reach Customers with Video

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AI technology is finding its footing in the small business market, years after it reached critical mass among big brands. A new app from Magisto is using AI to streamline video creation and help small businesses more effectively engage audiences on social media.

Crack-of-Dawn Black Friday Lines Are Already a Thing of the Past, Data Shows

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How is the increasing appeal of e-commerce and other digital options such as BOPIS—buy online, pick up in-store—affecting retail’s biggest day of the year? One consequence, data from Reveal Mobile indicates, is the end of the notoriously colossal lines that used to mark the beginning of Black Friday. 

What Will AR Mean for Consumer Brands?

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What’s driving AR today? And what does it mean for big consumer brands? Our lead analyst Mike Boland tackles these questions in this week’s Road Map column, which delves into the tech giants’ investments in AR and what they mean for the future of XR-driven brand advertising.

5 Big Takeaways from Black Friday 2018

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As Cyber Monday gets underway, another Black Friday looms behind us. Below are the highlights of brick-and-mortar retail’s big day as we prepare for the windfall expected from its digital counterpart.

Google’s Backdoor Shift to a Social Network

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Mike Blumenthal and David Mihm: In the case of Q&A, reviews, and the coming sports commenting feature, Google is looking to gain a better understanding of the entity, and in the case of the sharing buttons and the new ability to follow a business, Google is looking to better understand the individual so that it can improve the search experience now and in the future. That would be a very Googly social network.

LBMA Podcast: Standard Cognition, Amazon’s Holiday Catalogue

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On this week’s edition of the Location-Based Marketing Association show: Standard Cognition, GOAT sneakers, NomadX at Plaza Singapura, Amazon’s Holiday Catalogue, Nike’s futuristic store, H&M testing blockchain.

5 Hot Retail Strategies in Play This Thanksgiving Weekend

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Top retailers aren’t leaving anything up to chance. In one of the biggest pushes we’ve seen in years, retailers around the country are embracing interactive technology and social channels in a play to capture a greater share of consumer holiday spending. Read on to learn about five innovative strategies.

Grocers Use AI, Voice Tech to Manage ‘Black Wednesday’ Crowds

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Beyond managing the Black Wednesday chaos with extra staffers and longer hours, a growing number of supermarkets are using technology to improve the shopping experience and turn rushed shoppers in loyal customers who will return again once the holidays are through.

Heard on the Street, Episode 16: Holiday Shopping Roundtable

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What are the latest tactics in localized marketing, and how do they map to retail strategies as we enter the holiday season? This was the topic we batted around in a Street Fight roundtable for the latest episode of the Heard on the Street podcast.

Anne Marie Stephen Joins Street Fight as President

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Anne Marie Stephen, a veteran of tech and retail, is taking the helm at Street Fight, the premier media, research, and events company covering local marketing and technology. As president, Stephen will oversee Street Fight’s overall strategy, events, and budget as it pursues aggressive growth in 2019.

The Future of Advertising in an Autonomous Vehicle Landscape

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When autonomous vehicles begin to replace traditional cars, the local business advertising market will shift alongside. But SMB advertising might not actually look dramatically different than it does today; instead, today’s location-based, personalized marketing will reach new customizable extremes.

Veteran Reporter Makes Journalism Bloom in ‘News Desert’ of Luther, Okla.

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In this Q&A, longtime journalist and communications specialist Dawn Shelton talks about how she started the Luther Register News, what she has in mind for news deserts in nearby towns, and how the Pecan Festival may represent an important part of the financial future of her new independent journalistic publishing enterprise.

Seven Hard Truths About Location Data Accuracy

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You need proven industry benchmarks if you want to set realistic goals and expectations for location data-driven marketing. Going forward, these norms can help you form and answer key questions about location data-based tactics, so you can make more informed data decisions.

As Boomers Warm to Mobile, Brands Look to Capitalize

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Millennials have been shopping on their smartphones for years, but a shift toward mobile-direct shopping among consumers in the boomer generation is creating excitement for retailers and brand marketers this holiday season.