November 2018 – Street Fight

LMA in Big Push to Strengthen Local Journalism and Build Better Communities

Tom Grubisich

LMA in Big Push to Strengthen Local Journalism and Build Better Communities

The Local Media Association is working to build a Business Model Accelerator that will chart sustainable revenue paths for local media and, in turn, enhance the vital role that they must play in their communities. In this Q&A, LMA Chief Innovation Officer Jed Williams sketches out this far-ranging quest to give local news a central place in community and ensure the industry will be around for the long run.

CCPA: California’s version of GDPR?

Rob Sobers

CCPA: California’s version of GDPR?

The U.S. recently joined countries taking action on data privacy with the California Consumer Privacy Act (CCPA), which was signed by Governor Jerry Brown on June 28, 2018. The CCPA will protect the rights of California consumers and encourage stronger privacy online and greater transparency overall.

Crack-of-Dawn Black Friday Lines Are Already a Thing of the Past, Data Shows

Joseph Zappa

Crack-of-Dawn Black Friday Lines Are Already a Thing of the Past, Data Shows

How is the increasing appeal of e-commerce and other digital options such as BOPIS—buy online, pick up in-store—affecting retail’s biggest day of the year? One consequence, data from Reveal Mobile indicates, is the end of the notoriously colossal lines that used to mark the beginning of Black Friday. 

What Will AR Mean for Consumer Brands?

Mike Boland

What Will AR Mean for Consumer Brands?

What’s driving AR today? And what does it mean for big consumer brands? Our lead analyst Mike Boland tackles these questions in this week’s Road Map column, which delves into the tech giants’ investments in AR and what they mean for the future of XR-driven brand advertising.

Google’s Backdoor Shift to a Social Network

David Mihm and Mike Blumenthal

Google’s Backdoor Shift to a Social Network

Mike Blumenthal and David Mihm: In the case of Q&A, reviews, and the coming sports commenting feature, Google is looking to gain a better understanding of the entity, and in the case of the sharing buttons and the new ability to follow a business, Google is looking to better understand the individual so that it can improve the search experience now and in the future. That would be a very Googly social network.

Anne Marie Stephen Joins Street Fight as President

The Editors

Anne Marie Stephen Joins Street Fight as President

Anne Marie Stephen, a veteran of tech and retail, is taking the helm at Street Fight, the premier media, research, and events company covering local marketing and technology. As president, Stephen will oversee Street Fight’s overall strategy, events, and budget as it pursues aggressive growth in 2019.

Veteran Reporter Makes Journalism Bloom in ‘News Desert’ of Luther, Okla.

Tom Grubisich

Veteran Reporter Makes Journalism Bloom in ‘News Desert’ of Luther, Okla.

In this Q&A, longtime journalist and communications specialist Dawn Shelton talks about how she started the Luther Register News, what she has in mind for news deserts in nearby towns, and how the Pecan Festival may represent an important part of the financial future of her new independent journalistic publishing enterprise.