November, 2018 | Street Fight

News & Analysis

5 Mobile Video Vendors for Brand Advertisers

November 5, 2018November 2, 2018 by Stephanie Miles

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Mobile video is one of the hottest ad channels on the market. Understanding the importance of a strong CTA in video ad campaigns, we’ve put together this list of five mobile video vendors, each with its own interactive capabilities designed to elicit high engagement and response rates.

Commentary

A Dozen Takeaways and Follow-Ups from the Bright Local Review Study

November 5, 2018November 4, 2018 by David Mihm

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David Mihm: BrightLocal’s study of reviews is interactive, digestible by the average small business, and useful for agencies and resellers, too. In this column, I provide some of the highlights and pose questions for further research in the reviews space.

News & Analysis

Raise Report: Placer.ai, Leap, LoopMe Secure New Funding

November 2, 2018November 1, 2018 by Joseph Zappa

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s report includes funding for HeadSpin, Mavrck, Entertainment Data Oracle, and ZypMedia.

News & Analysis

New Hires at TripAdvisor, Rio SEO, Snap

November 2, 2018November 1, 2018 by Geoff Michener

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Every two or three weeks, guest columnist Geoff Michener rounds up some of the latest hires and openings in local and digital marketing. This week’s roundup also includes openings at Instagram, ThriveHive, and LoopMe.

News & Analysis

GroupM Details the State of Digital Marketing’s Hottest Medium: Video

November 1, 2018 by Joseph Zappa

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For marketers looking to capitalize on the video boom, Street Fight has the latest from GroupM’s second annual State of Video report. The highlights include continued difficulties with measurement, emerging options to target effectively across channels, a look at Amazon and Facebook’s quest for domination, and social video’s fallibility and how brands can overcome it.

Commentary

How LEAP Helps Publishers Find and Know Their Audiences, Person by Person

November 1, 2018October 31, 2018 by Tom Grubisich

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In this Q&A, LEAP co-founder and Managing Director Daniel Williams talks about what his company is doing to help local news publishers comb their markets to find customers, sometimes in surprising ways, and build profitable relationships with them.