Porch | Street Fight

Street Fight Daily: Advertisers Debate Ads Data Hub as Google ID Vanishes, Verifone Partners with TruRating

Joseph Zappa

Street Fight Daily: Advertisers Debate Ads Data Hub as Google ID Vanishes, Verifone Partners with TruRating

TODAY IN LOCAL & DIGITAL MARKETING… As Google Restricts Its Ad ID, Advertisers Debate Whether to Use Ads Data Hub… TruRating, Verifone Deal Highlights Importance of Customer Feedback Data… Newly Launched Block Club Chicago (Out of DNAinfo) Goes a ‘Bit Old School’…

Street Fight Daily: Facebook Removes Over 5,000 Ad Targeting Options, Sprinklr Partners with Nextdoor

Joseph Zappa

Street Fight Daily: Facebook Removes Over 5,000 Ad Targeting Options, Sprinklr Partners with Nextdoor

TODAY IN LOCAL & DIGITAL MARKETING… Facebook to Cut Over 5,000 Ad Targeting Options, But Buyers Envision Workarounds… Sprinklr Partners with Nextdoor to Power Hyperlocal Social Campaigns… How Brands Can Use AI to Boost Their Email Marketing Strategies…

Street Fight Daily: AT&T Buys AppNexus, Programmatic Recovering Post-GDPR

Joseph Zappa

Street Fight Daily: AT&T Buys AppNexus, Programmatic Recovering Post-GDPR

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T Is Buying Ad Platform AppNexus, Reportedly for $1.6 Billion or More… A Month After GDPR Took Effect, Programmatic Ad Spend Is Starting to Recover… App Publishers Must Avoid the Audience Circulation Trap..

Street Fight Daily: Airbnb Makes Local Push, Google Dominates Mobile Paid Search

The Editors

Street Fight Daily: Airbnb Makes Local Push, Google Dominates Mobile Paid Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Airbnb Wants Travelers to ‘Live Like a Local’ With Its App (New York Times)… Google Drove 95% of U.S. Smartphone Paid Search Clicks in Q1 (Search Engine Land)… Porch Partners with Wayfair to Take On Amazon (Seattle Times)…

The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services

Adam Burrows

The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services

When variables such as trust, uncertainty, availability, and geography are at the core of decision-making — as they so often are when it comes to hiring professionals to perform home services — matching, especially when coupled with ratings and reviews, offers consumers peace of mind. It also provides an immediate connection in an often urgent and sometimes complicated time of need.

Street Fight Daily: Facebook’s ‘Local Market’ Feature, Google Tries Foursquare Tips for Google Now

The Editors

Street Fight Daily: Facebook’s ‘Local Market’ Feature, Google Tries Foursquare Tips for Google Now

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Testing a New Feature That Makes It More Like Craigslist (Business Insider)… Google Is Testing Foursquare Tips in Google Now, Even When the App Isn’t Installed (VentureBeat)… Amazon Launches ‘Pay with Amazon’ Buttons for Mobile Apps (Recode)…

Can Amazon Bring One-Click Purchasing to Home Services? Here’s What Experts Think

Steven Jacobs

Can Amazon Bring One-Click Purchasing to Home Services? Here’s What Experts Think

Earlier this week, Amazon launched its widely-anticipated Home Services marketplace where you can book plumbers, painters and other professionals. We caught up with a handful of small business experts to breakdown the news and handicap Amazon’s chances of transitioning its dominant position in ecommerce to a complex and scattered service landscape…

Street Fight Daily: Google Plans ‘Android Pay,’ Drones Hit Ad Tech

The Editors

Street Fight Daily: Google Plans ‘Android Pay,’ Drones Hit Ad Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Will Launch Android Pay At I/O In May (Ars Technica)… Drones Overhead In L.A.’s Valley Are Tracking Mobile Devices’ Locations (VentureBeat)… Bigcommerce, Square Partnership Offers Omnichannel To SMBs (ZDNet)…

Street Fight Daily: Cities Sue Uber, Postmates’ Delivery API

The Editors

Street Fight Daily: Cities Sue Uber, Postmates’ Delivery API

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Uber’s Background Checks for Drivers Come Under Scrutiny (New York Times)… Postmates’ Plans Go Way Beyond Bike Messengers: Web Orders, Inventory Management And Major Partners (VentureBeat)… Porch Goes Beyond Data Services, Launches Tools To Connect Homeowners With Pros (TechCrunch)…

Street Fight Daily: LightSpeed Raises $35M, Small Businesses Spend on Social

The Editors

Street Fight Daily: LightSpeed Raises $35M, Small Businesses Spend on Social

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyRetail Software Startup LightSpeed Raises $35 Million From iNovia (Recode)… Small Businesses Spend More on Social Than Any Other Media (AdAge)… For Mobile Marketers, The More Crowded The Better (Wall Street Journal)…