Street Fight Daily: Advertisers Debate Ads Data Hub as Google ID Vanishes, Verifone Partners with TruRating

TODAY IN LOCAL & DIGITAL MARKETING… As Google Restricts Its Ad ID, Advertisers Debate Whether to Use Ads Data Hub… TruRating, Verifone Deal Highlights Importance of Customer Feedback Data… Newly Launched Block Club Chicago (Out of DNAinfo) Goes a ‘Bit Old School’…

Home Services Company Porch Acquires Rival Serviz

Seattle-based home services platform Porch has struck a deal to buy rival on-demand home services platform Serviz, growing the former’s network of home professionals to new markets, the company announced on Wednesday morning.

Street Fight Daily: Facebook Removes Over 5,000 Ad Targeting Options, Sprinklr Partners with Nextdoor

TODAY IN LOCAL & DIGITAL MARKETING… Facebook to Cut Over 5,000 Ad Targeting Options, But Buyers Envision Workarounds… Sprinklr Partners with Nextdoor to Power Hyperlocal Social Campaigns… How Brands Can Use AI to Boost Their Email Marketing Strategies…

Street Fight Daily: AT&T Buys AppNexus, Programmatic Recovering Post-GDPR

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T Is Buying Ad Platform AppNexus, Reportedly for $1.6 Billion or More… A Month After GDPR Took Effect, Programmatic Ad Spend Is Starting to Recover… App Publishers Must Avoid the Audience Circulation Trap..

Home Services Platform Porch to Partner with Overstock.com

Porch’s partnership with Overstock—an e-commerce platform that sells primarily home goods— will allow customers to arrange set-up and installation for their purchases.

Street Fight Daily: Airbnb Makes Local Push, Google Dominates Mobile Paid Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Airbnb Wants Travelers to ‘Live Like a Local’ With Its App (New York Times)… Google Drove 95% of U.S. Smartphone Paid Search Clicks in Q1 (Search Engine Land)… Porch Partners with Wayfair to Take On Amazon (Seattle Times)…

The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services

When variables such as trust, uncertainty, availability, and geography are at the core of decision-making — as they so often are when it comes to hiring professionals to perform home services — matching, especially when coupled with ratings and reviews, offers consumers peace of mind. It also provides an immediate connection in an often urgent and sometimes complicated time of need.

Street Fight Daily: Facebook’s ‘Local Market’ Feature, Google Tries Foursquare Tips for Google Now

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Testing a New Feature That Makes It More Like Craigslist (Business Insider)… Google Is Testing Foursquare Tips in Google Now, Even When the App Isn’t Installed (VentureBeat)… Amazon Launches ‘Pay with Amazon’ Buttons for Mobile Apps (Recode)…

Can Amazon Bring One-Click Purchasing to Home Services? Here’s What Experts Think

Earlier this week, Amazon launched its widely-anticipated Home Services marketplace where you can book plumbers, painters and other professionals. We caught up with a handful of small business experts to breakdown the news and handicap Amazon’s chances of transitioning its dominant position in ecommerce to a complex and scattered service landscape…

Street Fight Daily: Google Plans ‘Android Pay,’ Drones Hit Ad Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Will Launch Android Pay At I/O In May (Ars Technica)… Drones Overhead In L.A.’s Valley Are Tracking Mobile Devices’ Locations (VentureBeat)… Bigcommerce, Square Partnership Offers Omnichannel To SMBs (ZDNet)…

Marketers Know Even More About Offline Behavior Than You Think

An explosion of cloud-connected devices is spawning a new dataset of offline behaviors — what we called local data — that could help local marketers, sellers and economies better compete with the ecommerce industry…

How the Rise of Online Dating Helped Thumbtack Raise $100M

Street Fight recently caught up with Thumbtack’s CEO Marco Zappacosta to talk about the company’s meteoric growth, the challenges facing the on-demand economy, and how online a service industry is changing — whether professionals like it or not…

Lowe’s-Backed Porch Raises $65 Million to Target Angie’s List

With the second largest home improvement retailer in its corner, the Seattle-based startup has raised a $65 million round of funding to beat out a set of cash-rich startups vying to help people manage their next kitchen remodeling…

Street Fight Daily: Twitter Buys ZipDial, Porch Nabs $65 Million

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Twitter Buys Indian Mobile Marketing Startup (Time)… SoftBank Emerges As The Biggest Challenger To Uber (TechCrunch)… Marketers Claim to Be More Mobile Than We Might Think (MediaPost)…

Street Fight Daily: Cities Sue Uber, Postmates’ Delivery API

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Uber’s Background Checks for Drivers Come Under Scrutiny (New York Times)… Postmates’ Plans Go Way Beyond Bike Messengers: Web Orders, Inventory Management And Major Partners (VentureBeat)… Porch Goes Beyond Data Services, Launches Tools To Connect Homeowners With Pros (TechCrunch)…

Street Fight Daily: Groupon’s Wine Label, Porch Keeps Growing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Groupon Uncorks Its Own Wine Label (Chicago Business Journal)… Can Porch.com Become LinkedIn For Your House?  (Fortune)… For Location-Tracking Startup, a Data-Privacy Odyssey (Wall Street Journal)…

Street Fight Daily: LightSpeed Raises $35M, Small Businesses Spend on Social

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyRetail Software Startup LightSpeed Raises $35 Million From iNovia (Recode)… Small Businesses Spend More on Social Than Any Other Media (AdAge)… For Mobile Marketers, The More Crowded The Better (Wall Street Journal)…

Street Fight Daily: Square Orders Ahead, Airbnb Faces SF Ban

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square’s New Way to Make Cash: An Order-Ahead Option (Recode)… Airbnb Faces Near-Ban In San Francisco (Huffington Post)… Airbnb Faces Near-Ban In San Francisco (Huffington Post)…

Street Fight Daily: Groupon Buys Fashion Site, Delivery Hero Nabs $88M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Groupon Buys Flash Sales Fashion Site Ideeli (USA Today)… Berlin’s Delivery Hero Gobbles Up $88M in Series E Funding (GigaOm)… Lowe’s Backs Recommendation Site for Home Projects (New York Times)…