Street Fight Daily: Advertisers Debate Ads Data Hub as Google ID Vanishes, Verifone Partners with TruRating

TODAY IN LOCAL & DIGITAL MARKETING… As Google Restricts Its Ad ID, Advertisers Debate Whether to Use Ads Data Hub… TruRating, Verifone Deal Highlights Importance of Customer Feedback Data… Newly Launched Block Club Chicago (Out of DNAinfo) Goes a ‘Bit Old School’…

Newly Launched Block Club Chicago (Out of DNAinfo) Goes a ‘Bit Old School’

Last November, discount-stock-brokerage billionaire Joe Ricketts summarily shut down his DNAinfo operations in the Windy City and New York. But in a fast-paced reinvention, the DNAinfo/Chicago team has Kickstarted its way back onto the streets and into the neighborhoods with the June launch of Block Club Chicago.

From DNAinfo’s Ashes, Three News Vets Are Launching Their Phoenix in Chicago

The site’s non-billionaire founders aim to succeed with a radically different revenue strategy from their DNAinfo alma mater — their plan for domination does not include advertising. In this Q & A, director of strategy Jen Sabella tells how she and her partners are mapping a new way to make local news work.

Street Fight Daily: How to Spark Engagement on Instagram, DNAinfo Vets Launch New Pub

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Guardian’s Instagram Strategy is Winning New Readers… Ad Agencies Expect to Stand By Facebook As It Loses Younger Users… Snap Finally Gives Influencers Data on Their Followers’ Engagement…

Street Fight Daily: Twitter Debuts API for Mid-Sized Businesses, Beyond the Basics of Chatbots

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Debuts Cheaper Enterprise APIs for Growing Businesses… Moving Beyond the Gimmicks with Chatbots… Shifts Come to Oath’s Top Ad Tech Brass…

Street Fight Daily: Lord & Taylor Sells Online With Walmart, Retailers Embrace Smaller Stores

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lord & Taylor Agrees to Start Selling on Walmart.com… Retailers Embrace Small-Format Stores in Age of E-Commerce… Marketing Budgets Ebb as Brands Demand Results…

Why DNAinfo’s Shuttering Isn’t a Reflection on the Hyperlocal Digital Opportunity

The shuttering of these sites was a failure of a business, not a failure of opportunity. The opportunity is there. A multi-billion dollar opportunity. It just needs the right model and good execution to grasp it.

Street Fight Daily: Yelp Fights Companies Soliciting Reviews, Snap Reckons with Post-IPO Disaster

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Increasingly Cracking Down on ‘Review Solicitation’… Snapchat Is Having a Crisis of Confidence. So Are Investors… Postmates Launches Grocery Service, Scheduled Deliveries, and Revamped App…

Street Fight Daily: Uber CEO Berates Driver on Video, Yelp Buys Nowait for $40 Million

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Video, Uber CEO Argues with Driver Over Falling Fares… Yelp Acquires Restaurant Tech Startup Nowait in $40 Million Deal… Snap, On Cusp of IPO, Looks Set for Strong Debut…

Street Fight Daily: Clinkle Revealed, Ride-Sharing War Intensifies

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyClinkle Revealed: Here’s What the Embattled Startup Is (And Isn’t) Building (Recode)… Ride-Sharing Price War Intensifies With Lyft’s ‘Happy Hour’ Discount (Wall Street Journal)… LivingSocial to Prioritize Growth Over Profitability, New Chief Revenue Officer Says (Washington Post)…

Openings & New Hires at Square, Facebook, LocalVox and More

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. Moves this edition include a new product engineer at Square, an exiting publisher at DNAinfo, plus openings at Oracle, LinkedIn, WorldNow and more…

There’s a ‘Metropolitan Revolution,’ but Where’s Hyperlocal?

Community news sites don’t always have to invest in major staffing and other resources to enhance their editorial. In three recent cases, public and nonprofit agencies and other bodies supplied virtually all the information that would generate engagement-producing stories – the kind advertisers are supposed to like. All it would take is labor-efficient curating and copying and pasting…

Street Fight Daily: Patch Launches Native Ads, Foursquare Looks to International Growth

A roundup of today’s big stories in hyperlocal content, commerce, and technologyLeela de Kretser Is Leaving DNAinfo (Observer)… AOL’s Patch Creates Fictional Publication for Disney Movie Planes (AdWeek)… Foursquare Tunes Into International Growth, Inks Live Music Check-In Deal With Deezer To Promote Paid Subs (TechCrunch)…

7 Strategies for Generating Localized News Stories

Appealing to a hyperlocal audience means going beyond repackaged press releases and community events listings to uncover truly newsworthy stories happening in individual neighborhoods. We consulted with experts from some of the country’s top hyperlocal publications to round up the best strategies for developing localized story ideas on a regular basis. Here are their best tips…

Street Fight Daily: LivingSocial Co-Founder Departs, NextDoor Hits 10K Neighborhoods

A roundup of today’s big stories in hyperlocal content, commerce, and technology.LivingSocial CTO and Co-Founder Departs Company (AllThingsD)… Nextdoor Hits 10K Neighborhoods, Gets Me To Stop Running At Night (TechCrunch)… Solving the Hyperlocal Puzzle (American Journalism Review)…

DNAinfo’s NYC Schools Guide Shows Off ‘Network Effect’

The neighborhood-centric news site has created a guide that lets users zoom in and out so they can get the nitty-gritty about specific schools and compare it to other schools throughout New York City. The way the design uses dots and arrows to retrieve many pages of articles is a singular achievement in user-friendliness…

Street Fight Daily: Yelp Quantifies Its Value for SMBs, Identifying Anonymous Location

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Yelp Announces A New ‘Revenue Estimator’ For Small Businesses (TechCrunch)… Why the Collision of Big Data and Privacy Will Require a New Realpolitik (Paid Content)… How Indoor Location Could Find Its Way into Apple Services (GigaOm)…

Street Fight Daily: Facebook Threatens Yelp, Locu Expands

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Watch Out Foursquare And Yelp: ‘Places’ Really Shines On Facebook Graph Search (TechCrunch)… JiWire Serves Up Location-based Ads Over Airport Wi-Fi (GigaOm)… Locu Brings Up-To-Date Menus to Restaurants on TripAdvisor and Citysearch (The Next Web)…

#SFSNYC: Making Hyperlocal Media Work

Amid a body-strewn battlefield on which even the smartest media companies have fallen, some founders of post-2009 start-ups, Leela de Kretser, publisher of DNAinfo (New York and Chicago); Zohar Yardeni, CEO of Daily Voice (suburban and rural New York state and Massachusetts); and Josh Fenton, cofounder of GoLocal24 (throughout New England); discussed ways to beat the curse during a panel discussion at the Street Fight Summit in New York City…

Street Fight Daily: DNAinfo Launches in Chicago, Zillow Acquires HotPads

A roundup of today’s big stories in hyperlocal content, commerce, and technology.After a Few Twists, DNAinfo Officially Launches (Crain’s Chicago Business)… Zillow Acquires Rental And Real Estate Search Site HotPads For $16 Million To Grow Its Rental Marketplace (TechCrunch)… Not Just Another Web 2.0 Company, Yelp Basks In Its Star Power (Fast Company)…