BUST: John Hunewill Performs an “Autopsy” on Forever 21
Forever 21 is one of the latest major MULO (multi-location) retailers to declare bankruptcy. A discount fashion brand, it was founded in 1984 and was heralded as one of the best discount fashion retailers. But “Forever” turned out to be a stretch. John Hunewill, Partner at Allen Austin, has spent nearly three decades in retail, […]
Sponsored Content: Unclaimed Social Media Local Listings Bring This Clothing Chain Down
This month’s Brand Battle, in conjunction with Brandify, compares the local digital marketing footprint of two popular apparel chains: Forever 21 and H&M. The Swedish clothing giant was the runaway victor in this contest, besting its rival in five of the six categories evaluated and tying Forever 21 in the sixth category.
Street Fight Daily: LivingSocial and ‘Unicorpses,’ Airbnb Raises $100 Million
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… LivingSocial Offers a Cautionary Tale to Today’s Unicorns (New York Times)… Airbnb Raises $100 Million Only Months After Last Funding Round (Fortune)… Detour App Shows the Promises and Challenges of GeoLocation Travel Tech (Skift)…