Street Fight Daily: Attribution Remains Top Challenge for Brands, Nextdoor Partners with HouseCanary
PARTNERSHIPS, ACQUISITION, AND PERSISTENT INDUSTRY PROBLEMS… Proving Local Attribution and ROI Remains a Top Challenge for Multi-Location Brands… Nextdoor Partners With HouseCanary, Adding Real Estate Functionality to its Social Network… Salesforce Will Acquire Data Integrator Datorama for a Reported $800M…
Street Fight Daily: Marketers See Opportunity in Amazon, Facebook Boosts Brand Safety
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Amazon Opens Up Its Ad Business, Marketers See an Opportunity to Shake Up Search… Facebook Updates Ad, Content Guidelines to Woo Advertisers and Publishers… Why Bonobos Thought Selling to Walmart Was Better Than Going Public…