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Google and Amazon Escalate Voice ‘Platform Wars’

Mike Boland

Google and Amazon Escalate Voice ‘Platform Wars’

Mike Boland: Any entity competing for local commerce—publishers, brands, ad-tech players—has a looming platform choice for voice. Like the platform wars between iOS and Android, it’s a matter of deciding where to apply finite resources and development muscle. Maybe the answer is “both” Google and Amazon. But for now, Google appears to have the lead.

Doddle Launches in US, Pushing Click-and-Collect Forward for American Retail

Joseph Zappa

Doddle Launches in US, Pushing Click-and-Collect Forward for American Retail

Touting the fact that 70% of U.S. shoppers have leveraged click-and-collect options at their disposal in the last six months, Doddle, which has been active in the UK, will be helping major retail partners such as Amazon create smoother buying experiences for customers who want to take advantage of one-click online ordering while avoiding the process of delivery.

Forget the Alexa-Powered Toilet. The Big Local News at CES is the Amazon Echo Auto

Joseph Zappa

Forget the Alexa-Powered Toilet. The Big Local News at CES is the Amazon Echo Auto

While it may be the Alexa-powered toilet dominating water-cooler conversation this week, the real device to look out for is Amazon’s Echo Auto, an Alexa-powered, voice-activated product that will provide all the utility of Alexa, and connections to other voice-activated devices, from the dashboard of buyers’ cars. The device, which can be requested for just $25 and is available to a limited number of consumers now, has already been requested a whopping one million times—and counting.

After Amazon-Whole Foods, Microsoft-Kroger: The Grocery Revolution Is Happening

Joseph Zappa

After Amazon-Whole Foods, Microsoft-Kroger: The Grocery Revolution Is Happening

Microsoft and Kroger are teaming up, challenging Amazon’s dominance in grocery innovation and pushing back against its takeover of an increasing number of corporate verticals, including cloud infrastructure in the form of Amazon Web Services. (Street Fight’s Mike Boland has predicted that Amazon will sell its grocery tech just as it’s done with AWS, taking an in-house innovation and transforming it into a cash cow.)

Amazon Plans to Set New Standard for On-Demand by Expanding 2-Hour Delivery

Joseph Zappa

Amazon Plans to Set New Standard for On-Demand by Expanding 2-Hour Delivery

Amazon is planning a substantial expansion of its Whole Foods grocery stores, a move that will aim to put much of the nation’s deep-pocketed customers in range of its two-hour delivery service, Prime Now. Under the proposed changes, reported in the Wall Street Journal, Prime Now would become available from all Whole Foods stores.

Voice’s Local Impact in 2018 and 2019

Joseph Zappa

Voice’s Local Impact in 2018 and 2019

Street Fight’s Mike Boland explained in a white paper on voice this year that there’s a number of misconceptions regarding how the medium will play out in local search and commerce, and there’s plenty of research out there to illuminate where voice is really headed. I outline some key insights about voice as brands and SMBs alike make plans to tackle it in the months to come.

Local Advertising’s Next Sleeping Giant: Uber

Mike Boland

Local Advertising’s Next Sleeping Giant: Uber

Mike Boland: Given the attribution possibilities, its scale, recent delivery partnership with Starbucks, and existing Uber Eats infrastructure, Uber’s move into advertising looks pretty inevitable. Of course, it would have to gain internal competency as an ad company, so look for acquisitions or talent hires (or both) in 2019. And look for more rhetoric about the latest company to challenge the duopoly, this time in a very local way. 

Retail as a Service: Amazon will Create (and Destroy) with Cashierless Checkout Solution

Mike Boland

Retail as a Service: Amazon will Create (and Destroy) with Cashierless Checkout Solution

Mike Boland: The innovation including and surrounding cashierless checkout goes beyond payments to affect a broader set of functions like supply chain, inventory management, and store layouts. It’s like a retail toolkit in a box, with cash-flow friendly pricing, à la SaaS. You may have heard of it: It’s called retail as a service (RaaS), and it could transform the next decade of retail. Amazon will lead the way.

LBMA Podcast: Amazon’s Search Re-Targeting, Target’s Use of Runerra

Asif Khan

LBMA Podcast: Amazon’s Search Re-Targeting, Target’s Use of Runerra

Listen to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show: Amazon’s search re-targeting, Target using Runerra, Intraposition raises $1.5M, Buick integrates Yelp, Walmart goes with maps and faster checkout, Macy’s invests in VR roll-out.

GroupM Details the State of Digital Marketing’s Hottest Medium: Video

Joseph Zappa

GroupM Details the State of Digital Marketing’s Hottest Medium: Video

For marketers looking to capitalize on the video boom, Street Fight has the latest from GroupM’s second annual State of Video report. The highlights include continued difficulties with measurement, emerging options to target effectively across channels, a look at Amazon and Facebook’s quest for domination, and social video’s fallibility and how brands can overcome it.

Street Fight Daily: Boosting Sales with Google My Business; Battle Over Yelp Reviews May Go to Supreme Court

Joseph Zappa

Street Fight Daily: Boosting Sales with Google My Business; Battle Over Yelp Reviews May Go to Supreme Court

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Heard on the Street, Episode 14: Boosting Sales with Google My Business… Battle Over Negative Reviews on Yelp Could Go to Supreme Court… Apps Downloaded on Millions of Android Phones Tracked Users in Ad Fraud Scheme…