Street Fight Daily: Uber-SoftBank Deal Clears, Swarm Offers Businesses a Path to Social Prominence

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sells Stake to SoftBank, Valuing Company at $48 Billion… Swarm Emerges as a Serious Social Tool, Capable of Boosting Reps of Brick-and-Mortars… In 2017, Amazon Will Turn to Private Label Goods…

Foursquare’s New Swarm Update Emphasizes Tracking Past Visits

The company is releasing a major update to its Swarm mobile app this morning, moving its focus away from head-to-head competition and real-time check-ins, with a more streamlined way to revisit personal moments from the past.

Street Fight Daily: Foursquare’s Swarm Offers Check-in Rewards, Yahoo Debuts Chatbots

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare’s Swarm Now Rewards You for Check-Ins… Yahoo Enters the World of Chatbots… Google is Bringing New Ad Types to AMP…

Street Fight Daily: Facebook Inks Maps Deal, McDonald’s Adds Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook And Nokia Quietly Ink Deal For Here To Power Maps On Mobile, Instagram And Messenger (TechCrunch)… A Struggling McDonald’s Introduces Delivery in New York City (Mashable)… Google Lets You Bookmark Local Places From Search Results (Search Engine Land)…

Street Fight Daily: GoDaddy Resumes IPO Push, Google’s Local “Snack Pack”

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…All systems go for GoDaddy IPO (Street Fight)… Google Local Pack Displaying Logos In Web Search Results (Search Engine Land)..
You Don’t Have to Geotag Your Tweets to Give Away Your Location (Observer)…

Street Fight Daily: LivingSocial CFO Departs, New Features for Swarm

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyLivingSocial CFO to Depart; New CEO Due Soon (Recode)… Foursquare’s Swarm iOS App Gets Mayor Leaderboards, Easier Sharing, and More (The Next Web)…
88% Of Consumers Trust Online Reviews As Much As Personal Recommendations (SearchEngineLand)…

6 Innovative Ways to Implement Beacons for Marketing

Brick-and-mortar merchants know they need to step it up to compete against e-commerce retailers, and they know that proximity marketing with indoor positioning technology can be an effective mechanism for driving customer acquisition and retention. Here are six examples of innovative ways that businesses are implementing beacon technology right now…

30 Days Into Foursquare’s Great Schism: The Good, the Bad, and the Ugly

Vitals include whether or not Foursquare die-hards will migrate to Swarm. More importantly, will peeling off social and location tracking features to Swarm make Foursquare proper the more broadly applicable and mainstream-friendly local discovery engine it’s hoping to be?

5 Hyperlocal Tools to Help Retailers Curb Showrooming

The biggest threat to the average local retailer this holiday season isn’t the big box store down the street, but the e-commerce outlet selling the same products for less money online. In an effort to help curb “showrooming” and entice customers to make more in-store purchases, local retailers are increasingly utilizing hyperlocal solutions. Here are five tools that retailers can use in their efforts…