News & Analysis

Street Fight Daily: The Latest in On-SERP Search from Google, Visual Search on Edge of Breakthrough

by Joseph Zappa Share this  

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and the On-SERP Experience: We’re Just Gettin’ Warmed Up… Retailers Must Prepare for Visual Search, On Edge of a Breakthrough… What Will Advertising on Voice Look/Sound Like?…

News & Analysis

Street Culture: Ibotta’s Growth Teaches CEO to Make Cultural Expectations Explicit

by April Nowicki Share this  

“Younger employees are increasingly looking for mission-driven approaches in their work,” says Bryan Leach, founder and CEO of Ibotta. “They want to go someplace where they will get better and have someone to help them become the best version of themselves.”

News & Analysis

Street Fight Daily: A Major Ruling on Online Reviews; Local Publishers Bet on Marketing Services

by Joseph Zappa Share this  

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Can’t Be Forced to Take Down Allegedly Libelous Reviews… Amazon’s Will Supersize Its Second Grab-and-Go Grocery Store in Seattle… Programmatic Guaranteed: A Chance to Rethink Publisher Growth…

News & Analysis

Why Brand Success Is About Unique Experiences and Community (And a Massive Audience)

by April Nowicki Share this  

“Look at Amazon versus Walmart,” says GGV Capital’s Hans Tung.. “Amazon innovated much faster than Walmart. The way they approach things to make things happen fast, iterate, make changes, do a quick test, change again, test again, change again – that kind of speed is what we look for.”

News & Analysis

Tech and Brand Partnerships Point to a New Future of Mobile Shopping

by April Nowicki Share this  

In the future, partnerships between brands, tech companies, and marketers will enable a massive shift in payments and change how shoppers access the goods they want. So said Mike Jaconi, CEO and co-founder Button, maintaining that U.S. commerce is not yet primed for purchase — but it’s getting there.

News & Analysis

LiveRamp Advances Data Identity Resolution in a Safe Place

by April Nowicki Share this  

The company’s data store is only two years old, but it hosts more than 100,000 segments with content from 120 data providers. The term “identity resolution” refers to how LiveRamp matches user data points such as ages, genders, locations, incomes, marital statuses, and other information to get a detailed consumer picture.

News & Analysis

At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase

by April Nowicki Share this  

Total digital commerce has more than doubled in the last five years, it shows no signs of stopping, and brands must address customer experience on mobile if they intend to grow in coming years. That was one takeaway from the Mobile Innovation Summit event in Denver this week.

News & Analysis

‘Mobile Marketplace’ from Button and Ibotta Adds 30 New Brands

by April Nowicki Share this  

Ibotta and Button today launched a performance-based marketing platform that improves customer acquisition and mobile traffic. The new marketing platform extends the benefits that come with Ibotta rewards to fast-track the mobile commerce efforts of traditional retailers.

News & Analysis

Street Fight Daily: Google Appeases Antitrust Regulators on Shopping, Brands Turn to Influencers

by Joseph Zappa Share this  

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Offers to Treat Shopping Rivals Equally Via Auction… Why More Brands Are Adding Young Influencers to Their Creative and Marketing Teams… The Luxe Lab at Neiman Marcus Signals a Shift in Focus for Department Stores…

News & Analysis

Structuring a Team and Creating Transparency in the Midst of Company Chaos

by April Nowicki Share this  

Neil Sweeney has lots of opinions about how to run a company, especially a newer, smaller one. The founder and CEO of beacon network company Freckle IoT, says that it’s about putting the right people in the right places.

News & Analysis

Ibotta App’s New UI Overhaul Puts 17% More Money Back in Users’ Pockets

by April Nowicki Share this  

Five years young, mobile shopping app company ibotta has already outgrown itself and is rolling out the biggest official overhaul of its user interface today — one that gives users 17% more money back than the last version of the app.

News & Analysis

Street Culture: Tech Startups Amping Up Opportunities for Women

by April Nowicki Share this  

For many locally focused tech companies — including NextDoor, SweetIQ, ibotta and G/O Digital — transparent sharing and openness at all levels is inviting a new workplace generation led by women.

News & Analysis

Street Culture: At Ibotta Good Ideas ‘Come From Anywhere’

by April Nowicki Share this  

“It’s been a challenge as we grow with how to disseminate information,” the company’s HR vice-president Alison Meadows told Street Fight. “We’ve been conscious about getting the next level of leaders below the senior leaders involved in decisions, because they’re going to have to roll them out.”

News & Analysis

Street Fight Daily: Inside Food Delivery Economics, Tricky Ad Equation for Snap and Instagram

by Joseph Zappa Share this  

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside the Brutal Economics of Food Delivery… Snapchat and Instagram’s Young Audiences Rarely Notice Ads on Platform… Facebook Kills Off Exact Location Sharing in Nearby Friends, Adds ‘Wave’…

News & Analysis

Ibotta Announces In-App Purchasing Capability, Partnerships with Button, Jet, DoorDash

by Joseph Zappa Share this  

Ibotta announced new partnerships and technological capabilities on Wednesday, powered by a partnership with deep-linking software-producer Button, that its co-founder and CEO, Bryan Leach, hopes will make it the “front door” for in-app mobile commerce. Up until now, Ibotta, based in Denver and launched in 2012, has offered its users cash back on offline purchases […]

News & Analysis

Street Fight Daily: Waze Ride-Share to Hit SF Soon, Facebook Creates Coupon Drawer

by Joseph Zappa Share this  

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Takes on Uber With New Ride-Share Service… Facebook Has Created the Digital Equivalent of a Coupon Drawer for Users… Jeff Jones Drives Uber as New President…

News & Analysis

Raise Report: Thumbtack, Premise, Ibotta Score Big funding

by Joseph Zappa Share this  

Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include rounds for Thumbtack, Premise, and Ibotta.

News & Analysis

Street Fight Daily: The Future of Search, Button’s Big Mobile Commerce Partnerships

by The Editors Share this  

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Looking Ahead: The New Search Landscape (Search Engine Land)… Mobile Startup Button Inks Airbnb, Ticketmaster Deals to Link Bookings to Other Apps (Recode)… Microsoft’s New Windows Phone App Lets You Recommend Home Maintenance Services to Friends (The Next Web)…

News & Analysis

Street Fight Daily: Twitter Launches ‘Buy’ Button, AOL’s Armstrong Ready to Fight Ad Blocking

by The Editors Share this  

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Makes ‘Buy’ Button Widely Available (New York Times)… Tim Armstrong Says AOL Is in the ‘Best Position’ to Fight Ad Blocking (Adweek)… Sources: Jack Dorsey Expected to Be Named Permanent Twitter CEO (Recode)…

News & Analysis

Street Fight Daily: Facebook Tests New Ratings, Google Brings Search Offline

by Steven Jacobs Share this  

A roundup of today’s big stories in hyperlocal content, commerce, and technology… Facebook Tests Out A New Star-Rating System That Could Hurt Yelp (Business Insider)… Google Brings Local Search To Digital Displays Across London (MarketingLand)… Yelp’s New Home Illustrates The Company’s Success (Forbes)…

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