“Younger employees are increasingly looking for mission-driven approaches in their work,” says Bryan Leach, founder and CEO of Ibotta. “They want to go someplace where they will get better and have someone to help them become the best version of themselves.”
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Can’t Be Forced to Take Down Allegedly Libelous Reviews… Amazon’s Will Supersize Its Second Grab-and-Go Grocery Store in Seattle… Programmatic Guaranteed: A Chance to Rethink Publisher Growth…
“Look at Amazon versus Walmart,” says GGV Capital’s Hans Tung.. “Amazon innovated much faster than Walmart. The way they approach things to make things happen fast, iterate, make changes, do a quick test, change again, test again, change again – that kind of speed is what we look for.”
In the future, partnerships between brands, tech companies, and marketers will enable a massive shift in payments and change how shoppers access the goods they want. So said Mike Jaconi, CEO and co-founder Button, maintaining that U.S. commerce is not yet primed for purchase — but it’s getting there.
The company’s data store is only two years old, but it hosts more than 100,000 segments with content from 120 data providers. The term “identity resolution” refers to how LiveRamp matches user data points such as ages, genders, locations, incomes, marital statuses, and other information to get a detailed consumer picture.
Total digital commerce has more than doubled in the last five years, it shows no signs of stopping, and brands must address customer experience on mobile if they intend to grow in coming years. That was one takeaway from the Mobile Innovation Summit event in Denver this week.
Ibotta and Button today launched a performance-based marketing platform that improves customer acquisition and mobile traffic. The new marketing platform extends the benefits that come with Ibotta rewards to fast-track the mobile commerce efforts of traditional retailers.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Offers to Treat Shopping Rivals Equally Via Auction… Why More Brands Are Adding Young Influencers to Their Creative and Marketing Teams… The Luxe Lab at Neiman Marcus Signals a Shift in Focus for Department Stores…
Neil Sweeney has lots of opinions about how to run a company, especially a newer, smaller one. The founder and CEO of beacon network company Freckle IoT, says that it’s about putting the right people in the right places.
Five years young, mobile shopping app company ibotta has already outgrown itself and is rolling out the biggest official overhaul of its user interface today — one that gives users 17% more money back than the last version of the app.
For many locally focused tech companies — including NextDoor, SweetIQ, ibotta and G/O Digital — transparent sharing and openness at all levels is inviting a new workplace generation led by women.
“It’s been a challenge as we grow with how to disseminate information,” the company’s HR vice-president Alison Meadows told Street Fight. “We’ve been conscious about getting the next level of leaders below the senior leaders involved in decisions, because they’re going to have to roll them out.”
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside the Brutal Economics of Food Delivery… Snapchat and Instagram’s Young Audiences Rarely Notice Ads on Platform… Facebook Kills Off Exact Location Sharing in Nearby Friends, Adds ‘Wave’…
Ibotta announced new partnerships and technological capabilities on Wednesday, powered by a partnership with deep-linking software-producer Button, that its co-founder and CEO, Bryan Leach, hopes will make it the “front
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Takes on Uber With New Ride-Share Service… Facebook Has Created the Digital Equivalent of a Coupon Drawer for Users… Jeff Jones Drives Uber as New President…
Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include rounds for Thumbtack, Premise, and Ibotta.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Looking Ahead: The New Search Landscape (Search Engine Land)… Mobile Startup Button Inks Airbnb, Ticketmaster Deals to Link Bookings to Other Apps (Recode)… Microsoft’s New Windows Phone App Lets You Recommend Home Maintenance Services to Friends (The Next Web)…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Makes ‘Buy’ Button Widely Available (New York Times)… Tim Armstrong Says AOL Is in the ‘Best Position’ to Fight Ad Blocking (Adweek)… Sources: Jack Dorsey Expected to Be Named Permanent Twitter CEO (Recode)…
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Facebook Tests Out A New Star-Rating System That Could Hurt Yelp (Business Insider)… Google Brings Local Search To Digital Displays Across London (MarketingLand)… Yelp’s New Home Illustrates The Company’s Success (Forbes)…