How Thanksgiving Day Store Closures Impact Black Friday Sales
Shoppers say they don’t want retailers opening their doors on Thanksgiving Day, but research from Foursquare tells a different story. Analyzing proprietary foot traffic data at major retailers, Foursquare found that stores that open earlier on Thanksgiving Day drive more visits and steal share from their competitors.
Street Fight Daily: WaPo Partners with Nextdoor to Cover Local, Restaurants Build Around Instagram
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Washington Post Partners with Nextdoor to Boost Local News Coverage… Restaurateurs Are Designing Their Establishments with Instagram in Mind… Brands Eye New Ways to Foster Innovation with Agencies..
LBMA Podcast: Waze’s Brands, EatStreet/PingUp, and McDonald’s.
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Skedaddle, Netclearance, Marriott’s #Mgravityroom, Under Armour, Sears + Uber, Google Trips, Sito Mobile + Blue Bite, and Verizon buys Sensity.
LBMA Podcast: Absolut Bottles Become Media Platforms, Swedish Bakery Sends Real Treats in Exchange for Web Cookies
On the show: Pernod Ricard turns Absolut bottles into IoT play; Swedish bakery Pågen sends real treats in exchange for web cookies; Google provides $1 million grant to Wayfindr in London; Irisys launches Gazelle 2; Jane Goodall launches Tapestry of Hope map. Plus, news from PlaceIQ and IRI; Walmart; Sears; Dwolla and Seamless; and GameStop.
Black Friday Weekend’s Unreported Story: The Rise of ‘Bricks and Clicks’
The mostly unreported story of Black Friday weekend is that much of the ecommerce growth came from “bricks-and-clicks” retailers, not pure-play e-tailers. The reason: Physical stores offer a critical customer experience and serve as a “brand anchor,” both of which support ecommerce for traditional retailers. Stores drive online sales because they instill a sense of confidence and trust in the consumer.
Openings and New Hires at Sears, Uber, and Yext
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Sears snags the former CMO of Restaurant.com, Uber lands a Google product veteran, and Yext hires a sales executive for small business and partner channels.
Street Fight Daily: Uber’s $62B Valuation, Nextdoor’s New On-Demand ‘Casual Labor Exchange’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Valuation Put at $62.5 Billion After New Investment Round (New York Times)… Nextdoor Is the Lastest Company to Enter On-Demand Services (BuzzFeed)… Why a Remote Work Policy Is Worth Considering (Street Fight)…
LBMA Podcast: Lowe’s Is Opening a Hardware Store in Space, eeGeo Launches Global 3D Mapping Platform
On the show: Lowe’s is opening a hardware store in space; eeGeo launches global 3D mapping platform; MLB used Snapchat Geofilters for World Series; Taggalo blends beacons with facial recognition; Sochat, which allows you to text anyone nearby, just raised $2 million. Plus, news from Sears; IBM + Weather Channel; Thinknear; and Facebook.
Street Fight Daily: FTC Considered Google Suit, Sears Bets on Inventory Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… FTC Staff Wanted to Sue Google for Ripping Off TripAdvisor and Yelp (Skift)… Has Google Perfected the Retail Search Ad With Its Local Inventory Offering (AdWeek)… 45% Of Offline Retail Sales Will Be Web-Influenced By 2020 (Forrester)…
Street Fight Daily: LightSpeed Raises $35M, Small Businesses Spend on Social
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Retail Software Startup LightSpeed Raises $35 Million From iNovia (Recode)… Small Businesses Spend More on Social Than Any Other Media (AdAge)… For Mobile Marketers, The More Crowded The Better (Wall Street Journal)…
Street Fight Daily: Hyperlocal Shopping at Sears, Pirq for Apple Staffers
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Sears Rolls Out Hyperlocal Shopping Site (Crain’s Chicago Business)…
Want To Know What Apple Will Do Next In Mobile Commerce? Check Out The Pirq It’s Giving To Employees (TechCrunch)…
The Real Reason Foursquare Finally Decided To Pursue Revenues Now (Business Insider)…
LBMA Podcast: Google Pay, Rival & Ticketmaster, Sears & Amazon
On this week’s edition of the Location-Based Marketing Association podcast: Urban Airship + Google Pay, Aceby app, JetBlue’s pizza to LA, Rival takes on Ticketmaster, 7-Elven goes AR for Deadpool 2, Google Duplex, Sears and Amazon team-up.