Is DexYP the Consolidator That Local Has Been Waiting for?

On the brand side, the challenge DexYP will face is reinventing the brand to be relevant for today’s younger business owners. Millennial entrepreneurs attach no value whatsoever to the Yellow Pages brand and history.

Tech Giants and Others Pooling Resources to Support Small Businesses’ Use of Technology

Big name tech companies including Facebook, Google, Square, SalesForce, Chase Bank, and many others are offering the knowledge they have acquired on the way up to small businesses that might not be getting all the help they need.

Raise Report: Freshly, Rinse, Kinetica Secure New Funding

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Growbots, Sense, Samara, and Kepyr.

Street Fight Daily: Facebook Debuts Monthly Marketing Report, Blue Apron IPOs With a Whimper

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Begins Release of Monthly Marketing Metrics Report… Blue Apron’s IPO Has No Pop But Plenty of Questions… Amazon’s New Video Device, Echo Show, Is Getting Publisher Attention…

NinthDecimal Acquires MoLOGIQ, Will Launch NinthDecimal Labs

San Francisco-based marketing platform and location intelligence company NinthDecimal today announced it has acquired mobile audience platform MoLOGIQ, and will also form a group to develop new solutions in location-based marketing.

Why Zuckerberg Needs Local News Providers to ‘Bring the World Closer Together’

For all their limitations, local news providers are now better positioned than Facebook’s moderators or artificial intelligence to help the people of their communities come closer together. If news providers join this mission, the community will respond by giving them the trust it so often withholds.

Street Fight Daily: Alphabet-Uber Case Plays Out Publicly, Adobe Offers Voice-Assistant Analytics

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Alphabet Says Uber is Engaging in a Cover-Up… Adobe Offers Voice Analytics for Intelligent Assistants Including Siri, Alexa… Gulf Between Off-Site, On-Site Digital Engagement is Slowly Killing Your Business…

An Unsexy Truth: Emerging Tech Hinges on Local Data

The visual search future in which “the camera is the new search box,” will have a massive reliance on local data. Therefore value and demand are boosted within that world for companies that have unique local data sets — everything from NAP to snaps.

How Brands Can Refine Their Local Marketing Mix to Maximize Results

The right marketing mix can open up doors for an enterprise brand, as successful acquisition campaigns naturally funnel new customers into loyalty and retention strategies. We asked hyperlocal executives for their perspective on how brands can tweak the marketing mix to maximize high-yield results.

Street Fight Daily: Lyft Eyes Opportunity in Uber Turmoil, Creativity on Social Can Backfire for Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Uber Stumbles, Lyft Sees an Opening and Bits Its Tongue… Some Brands Get Clever on Social Media (and Some Consumers Aren’t Feeling the Vibe)… Here’s How Brands Are Partnering with Waze to Reach Riders…

Parsing Google Fred and Other Quality Updates: How to Prepare or Recover

If you are involved in any form of SEO, you know how daunting it can be to keep up with Google algorithm updates. From the Mobile First Index to the Owl update to Google Fred, the tide is always shifting. It is important to step back a moment and take a look at what Google is trying to do.

Behind Home Page Media’s Growth in Nashville: Change and One Big Constant

In this Q & A, CEO Kelly Gilfillan, who co-founded Home Page Media in 2009, talks about what she changed and what she didn’t to maintain Home Page Media’s credibility as a news source for its communities, keep growing and stay profitable.

Street Fight Daily: Google Gets $2.7B Fine for Shopping Practices, Mobile Video Vexes Marketers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Gets Record $2.7 Billion Fine from EU for Skewing Shopping Searches… Creative Remains a Challenge on Mobile Video… Search Advertising Ripple Effect Expected from Amazon’s Whole Foods Purchase…

Cuebiq Partners With GeTui for Chinese Retail Data

The location data provider has entered into a partnership with GeTui, a mobile internet, push-notification service provider to nearly one billion devices. Under their agreement, the companies plan to jointly develop a machine learning platform to process data about foot traffic and offline consumer behavior from the Chinese market.

How Amazon’s Whole Foods Buy Could Transform the Retail Ecosystem

Amazon’s recent $13.7 billion acquisition of Whole Foods Market could signal a new era of experimentation and pushing boundaries in retail as the company continues to redefine content and commerce in the grocery space and elsewhere, according to Gwen Morrison, co-CEO of The Store, WPP’s global retail practice.

Sponsored Post: As Temperatures Soar, So Should Local Marketing

Summer is here, and it feels like a new beginning. The change in season also means a drastic change in consumer behavior — with temperatures on the rise, so is consumer spending. Vivial has released free new eBook to help SMBs enhance their digital presence based on seasonal trends.

Street Fight Daily: Facebook Video Marketing Woes, Google Stops Reading Email for Ad Targeting

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Video Ads Are All the Rage, But Viewability Rates Are as Low as 20%, Agencies Say… Google Plans to Stop Scanning Users’ Emails for Ad Targeting… Snapchat’s Newest Feature Is Also Its Biggest Privacy Threat…

Openings and New Hires at Placed, Main Street Hub and Apptus

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Search Influence, SalesFuel and Buzzboard.

What Happens to Local Data When Physical Stores Close?

More than 8,600 brick-and-mortar stores are expected to close this year. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains, outdated location data can lead to frustrated shoppers and missed opportunities for sales.

Street Fight Daily: Google Bolsters SMB Marketing Tools, Marketers Focus on Social and Video

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Posts Now Live for All My Google Business Users… Marketers Plan to Spend More on Social Video… Some Uber Employees Balk at Travis Kalanick’s Exit…