Case Study: Restaurant Group Uses Spend Data to Analyze Customer Base

For Good Food Guys, a restaurant group that owns and operates fast casual restaurant concepts in the Bay Area and Los Angeles, digital marketing platforms helped bring in customers over the holiday season who were already out doing their shopping, while also rewarding those who visit most frequently.

How to Keep Customers Loyal in 2017

Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. So what’s the secret to keeping customers loyal in 2017? To find out, we went directly to the experts and asked what trends they’re seeing within the local merchant community.

Raise Report: New Funding for JumpCrew, Thanx, Breather

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Movinga, Nectar, Mojio, and Splash.

Street Fight Daily: Retailers Try Google’s Promoted Places, GrubHub’s Social Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Retailers Test Out Google Maps Promoted Places Ads… 65% of Connected Device Owners Are Open To IoT Advertising… With Digital Revolution, Expectations for Marketers Shift Toward Revenue Generation…

Street Fight Daily: Target Uses Data to Boost Brands, ProPublica Aims to Fill Local News Void

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Capitalizes on Shopper Data, Collaborates with In-House Brands On Programmatic… Attempting To Fill A Local News Void, ProPublica Launches Illinois Unit… Major Retailer Leverages Social To Score During Holiday Season…

What Local Consumers Really Want From a Loyalty Program

To dig into what consumers expect in the loyalty programs they use most frequency today, we checked in with executives at a few of the most well-known loyalty platforms. Here’s what they said consumers are looking for in loyalty programs right now.

Thanx CEO: Loyalty Programs Using Data to Better Identify ROI

“You don’t want to spend money to collect data if it doesn’t change your revenue, and you want your revenue to deliver value,” says Thanx CEO Zach Goldstein. “A negative ROI on your marketing would say, ‘I should stop doing that,’ and a positive ROI should say, ‘I should do more of that.'”

Street Fight Daily: News Sharing Remains Low-Tech, DoorDash CEO’s Crowded Sector

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pew: Most News Sharing Remains Low-Tech, Offline… DoorDash CEO: Food Delivery Winner Will Be Best Service, Not Biggest Brand… The Athletic Brings Subscription-Based Local Sports Coverage to a City Near You…

Case Study: Fashion Retailer Boosts Engagement With Data-Driven Initiatives

Customer acquisition has never been a problem for the team at fashion consignment retailer 2nd Time Around. But generating the type of data that’s necessary to get a complete picture of customers had been a challenge, according to CEO Kristin Kohler Burrows.

7 Smart Ways to Deliver Loyalty Rewards Based on Buying Patterns

Hyperlocal vendors are increasingly marketing their high-tech loyalty programs at small and mid-size businesses, with easier ways for business owners to deliver loyalty rewards based on data captured through the point-of-sale. Here are seven ways merchants can use purchasing behaviors to offer more relevant rewards.

Case Study: QSR Chain Drives Revenue With Hyperlocal Tools

When it comes to selecting which hyperlocal platforms he’ll adopt at Mixt Greens, co-founder David Silverglide is clear on what he’s looking for: “It needs to be driving incremental revenue. It can’t just be trying to siphon off our existing customer base in a different way, or shifting them to a new platform…”

8 Ways to Collect More Customer Email Addresses

The desire to add more subscribers to email marketing lists is nearly universal, and the average merchant hopes to increase his or her email list by 28% this year. Here are eight strategies that businesses should consider for collecting more customer email addresses…