Street Fight’s 10 Most Popular Stories From 2016

In the local space, 2016 brought both consolidation and renewal. Major players were acquired, while other companies experimented with innovations in bots and AI, VR/AR and a new generation of voice search. Here’s a look back at the top Street Fight stories (at least in terms of traffic) this year.

Raise Report: New Funding for HelloFresh, Rent the Runway, Dynamic Yield

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Numetric, Byte Foods, Xplenty, and Never Eat Alone.

LBMA Podcast: The Annual Predictions Show

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. This week’s show is the annual predictions episode, with a look at where location-based marketing is headed in 2017.

Street Fight Daily: Amazon Gets Patent for Futuristic Warehouses, The Rise of SaaS

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Receives a Patent for Drone-Powered, Floating Warehouses… M&A 2016: The Year Ad Tech Cautiously Rose Again… Mobile Research Starts the Purchase Cycle…

Street Fight Staff and Friends Predict 2017’s Top Stories (Part Two)

As 2016 draws to a close, we’ve once again asked Street Fight staffers and columnists to look into their crystal ball and offer prognostications for what they think will be the biggest story (or stories) in local in 2017.

Street Fight Daily: Digital Advertising Booms in 2016, CloudTags Boosts Brick-and-Mortar Businesses

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Digital Advertising Grew Double Digits Again to Hit $17.6 Billion in Q3… CloudTags Helps Brick-and-Mortar Stores Become ‘Connected’ Businesses… Facebook Messenger for Web Now Allows Search in Conversations…

Street Fight Staff and Friends Predict 2017’s Top Stories (Part One)

As 2016 draws to a close, we’ve once again asked Street Fight staffers and columnists to look into their crystal ball and offer prognostications for what they think will be the biggest story (or stories) in local in 2017. We’ll be running their outlooks in two installments, the first today and the second tomorrow.

Street Fight Daily: GasBuddy’s Location-Based Strategy, Voice-Assisted Shopping On the Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GasBuddy Leverages Location-Based Marketing to Drive Purchases at Gas Stations… Mobile Shoppers Turn to Virtual Voice Assistants… Facebook, Google, Consolidation: What Drove Media Deals in 2016…

How Wearables Are Changing Perceptions About Location Privacy

While firms that collect location data through mobile apps were once viewed as pariahs, a shift in attitudes has more consumers turning on location services for apps and taking advantage of the benefits that sharing this data can bring. Behind the changing attitude is a growing interest in wearables.

Predictions 2017: Attribution Is Next

Sponsored Content: The companies who prove that their media is better at driving in-store visits will reap the benefits. Measurement will not come from the vendor itself but rather from third-party measurement firms decoupled both from the buying and selling of advertising and from the platforms on which the media runs.

Street Fight Daily: Here Brings Location Insights to China, Brick-and-Mortar Holiday Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mapping Service Here Looks to Bring Location Insights, Mapping Service to China … A Brick-and-Mortar Advantage: Capitalizing on Returns to Make More Sales… Automation Gives Advertising a Moral Struggle: Is Online Reach Worth the Hurt?…

Despite Stumble in Raleigh, Will The Agenda Be Part of ‘New Localism’?

“I’m learning that the success we have in Charlotte isn’t scaleable to other distinct geographies,” said founder Ted Williams. “I’ve become convinced that the key to financial success for an organization like ours is providing a high degree of advertiser customization and customer service. “

Why Hasn’t a Killer App Emerged for Finding Local Events?

The local events space is still waiting on its ubiquitous app. There’s Yelp for restaurants. And Uber/Lyft for getting to and from. But there’s not yet a go-to for the crux of the night – the thing you do when you’re out on the town.

Street Fight Daily: Email Still Digital Marketing King, How to Make Data Actionable

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Email Outperforms Social Media, Paid Search for ROI… Marketers Have Data, But They Don’t Know How to Make It Actionable… Retailers Make 11th-Hour Push to Lure Last-Minute Shoppers…

Street Culture: At Ibotta Good Ideas ‘Come From Anywhere’

“It’s been a challenge as we grow with how to disseminate information,” the company’s HR vice-president Alison Meadows told Street Fight. “We’ve been conscious about getting the next level of leaders below the senior leaders involved in decisions, because they’re going to have to roll them out.”

How Cisco’s Meraki Became the Largest Vendor of Bluetooth Beacon Gateways

While Meraki’s routers have long had the ability to broadcast iBeacon packets, in October they released a software upgrade which enables API access to these radios, activating a major new feature. Now customers can use their Wi-Fi access points to monitor beacons from third party vendors.

Street Fight Daily: Inside Food Delivery Economics, Tricky Ad Equation for Snap and Instagram

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside the Brutal Economics of Food Delivery… Snapchat and Instagram’s Young Audiences Rarely Notice Ads on Platform… Facebook Kills Off Exact Location Sharing in Nearby Friends, Adds ‘Wave’…

5 Platforms For Making Tailored Recommendations Across Digital Channels

Getting the right product in front of the right consumer at the right time is the holy grail for both online and offline retailers, and it’s being made easier by new tailored recommendation platforms that use natural language interactions to assist shoppers across multiple digital channels.

How Arrivalist Is Using Location Data to Measure Exposure to Travel Ads

In the past, destination marketers relied on active input from visitors who shared comments on what made them book a trip to a particular place. The ability to anonymously track devices, however, has opened the door to new ways to get real data on travel.

Street Fight Daily: where Location-Based Marketing Is Headed, Uber Ends Self-Driving Ops in SF

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Location-Based Marketing Will Evolve in 2017… Uber Ends Self-Driving Car Test in San Francisco… Brands and Publishers Use Facebook Messenger to Boost PR and Sales…